Happy Friday! You made it to the weekend—congrats. But now you’re staring at your screen wondering what type of content you should post today for your social media accounts. We get it! It can be stressful trying to figure out your social media strategy. What kind of content do people want from you? What kind of posts should you click “publish” on today? That’s what we’re here for! Here are our favorite Friday social media post ideas that you can start working into your content strategy.
Is it important to post on social media on Friday?
Again, consistency is important when it comes to posting on social media. If you’re not consistent, then you might not get the engagement and growth that you’re wanting online.
One of the best things to do to see if you should post on Fridays for your social is to take a look at your analytics. Is your audience online on Fridays? Do they engage with your content on Fridays? If so, this is an important day for you to be posting.
If you’re unsure about posting on Friday or just getting started with social media and wondering why it might be important, here are some other reasons that posting on Friday could be the perfect thing for you:
People are excited for the weekend ahead
Capture the attention of those who are excited about the weekend. Fridays are often associated with the excitement and anticipation of the upcoming weekend, so people tend to be more relaxed, receptive, and actively seeking content to engage with towards the end of their work or school day.
Leverage that excitement for yourself and your brand by posting on Fridays. This can help you connect with
What time on Friday is the best time to post on social media?
If you’ve read any of our other blogs this past week about the best time to post on Monday, Tuesday, Wednesday, and Thursday is—you’ll know what we’re about to say here. Everyone’s audience on social media is different which means that the time you post compared to another person’s will be different. Always use your own social media analytics to dive deep into what time your audience is online so you can schedule and post content at the time that is best for YOU.
However, with that said, there are times each and every day that, on average, are good times to post on social media. According to Sprout Social, here are the best times to post on Fridays:
Best times to post on Facebook on Friday: 8am to 12pm
Best times to post on Instagram on Friday: 9am to 11am
Best times to post on LinkedIn on Friday: 9am to 11am
Best times to post on Pinterest on Friday: 12pm to 2pm
Best times to post on TikTok on Friday: 9am to 10am and 2pm to 4pm
Best times to post on Twitter on Friday: 9am to 12pm
Flick’s tip: Start a free 7-day trial with Flick to get a deep dive into your analytics and demographics so you’re making sure you’re posting your content at the right time for your exact audience.
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What should you post on social media on Friday?
Want some fresh ideas for your Friday social media posts? Scroll down to find some of our favorite things to post, along with a tool that will make content creation so much easier for you!
Fall Back Friday
Similar to a good ol’ fashioned #TBT (throwback Thursday) post, Fall Back Friday AKA #FBF is a similar style post. If you’ve run out of ideas to post during the week, why not post something nostalgic and talk about why you want to reminisce with your followers.
Post something about your business or niche and how far you have come. Post something about an old trip you took with your family. Describe why you love that moment and ask your audience to share a moment from their past that they really like as well.
Feel Good Friday/Friday Feeling
The weekend is coming up—so share that excitement with your audience! Share a photo, video, or graphic that showcases how you feel about it being Friday. It could be a video of you dancing. It could be a photo of the sunrise. However Friday makes you feel, post about it.
Add a caption that expresses your excitement for the weekend and have your followers share their own Friday and weekend plans in the comments!
Follow Friday
Back in the original days of social media, every Friday would be a Follow Friday where you would highlight someone you think your audience should follow. And you know what? We think we should bring that back! Social media is all about community, after all.
This Friday, think about someone you think more people should be following. It could be someone who creates really great art. It could be someone who is an incredible speaker in your niche. It could be someone you’ve been following for a long time that a lot of people might not know about. Give them a shout-out and explain why people should follow them! Not only are you helping another person on the platform build their community, but this could also introduce you to a new community through the person you posted about.
Friday Fun Fact
Educate and entertain your audience by sharing a fun or surprising fact about your business, niche, or personal life (everyone loves a little behind-the-scenes on someone they follow!).
Choose something that is truly fascinating or that you know your audience would find interesting and share that, alongside an engaging video, photo, or graphic to capture your followers’ attention.
Not only will this type of post make your audience feel closer to you and want to engage with your post, it also positions you as a knowledgeable authority in your space—making people want to follow you even more.
