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50 Call-to-Action Examples (and How to Write the Perfect CTA)

Struggling with getting your audience to convert? You might need a better call-to-action. Here are 50 call-to-action examples you should try next.

Posted 24 days ago

Written by

Mackenzie Taylor
Posted 24 days ago
With attention spans shorter than ever, being able to effectively get your followers to take action on a social media post can be like pulling teeth. All you want them to do is click the link in the bio—so why in the heck aren’t they doing it?
We hate to say it but, your call to action just might not be good.
Creating an attention-grabbing call to action that makes people want to do the thing you’re asking from them is hard! But we’re here to help. Learn how to create a call to action that will transform your content strategy and increase engagement on your next social media posts.

Jump to a section ✨

  1. What is a call to action (CTA)?
    • Clear Direction
    • Increased Engagement
    • Measurable Results
    • Goal Achievement
    • A/B Testing

What is a call to action (CTA)?

If you’re scratching your head at what exactly a CTA is, let’s break it down for you first. A call-to-action (CTA) is an action you want your followers to do. That could be asking them to click the link in your bio, join your community, call a number, etc.
call to action examples
A good CTA is clear and concise on what you want your audience to do. An even better CTA makes the person want to complete the task ASAP as it will benefit them if they do.
Some examples of CTAs are:
  • “Click the link in our bio!”
  • “Subscribe to our newsletter today!”
  • “Use code 15OFF to get 15% off!”
  • “Claim your limited-time offer now!”
  • “Start your free trial today!”
Whatever the outcome you want, to get your audience to do what you want, you need a CTA that makes them want to follow through.

Why should you use CTAs?

As a social media manager or small biz owner, CTAs are your secret weapon for turning that everyday stal—we mean, viewer into engaged followers and ultimately, achieving your social media goals. Here’s why CTAs are essential for your social media strategy:

Clear Direction

Without a CTA, your audience might be entertained by your post, but unsure of what to do next. Do they like the post? Comment? Share? Buy something from you? Tell them what to do! A CTA bridges the gap, giving them a specific action to take, whether it’s visiting your website, subscribing to your channel, or simply leaving a comment.

Increased Engagement

CTAs aren’t just about driving traffic elsewhere—it can be as simple as sparking a conversation on the platform itself. Polls, questions, and comment prompts all use CTAs to encourage interaction and boost your post’s visibility.

Measurable Results

Social media platforms offer analytics to track how your posts perform. CTAs with trackable actions, like link clicks or coupon code usage, allow you to figure out what best makes your audience click through.

Goal Achievement

Every social media strategy has goals, whether it’s brand awareness, lead generation, or community building. CTAs will help you tailor your content to achieve those goals. A “download our free audit guide” CTA can help build your email list, while a “share this post” CTA spreads brand awareness.

A/B Testing

With different CTAs, you can test what works best for your audience. Try out strong verbs “SHARE!,” a sense of urgency, or offering exclusive content to see which CTAs drive the most action.

How to write a call to action for social media

A well-crafted CTA is that final closing statement you use in a sales pitch (or as I always think of, the final speech in Jerry Maguire). It’s the final nudge that gets your audience to take action. Here’s the recipe for a CTA that compels and converts:

Step 1: Define Your Goal

Before you write a single word, ask yourself: what do you want your audience to do after seeing this post? Do you want them to visit your website, download an ebook, or simply leave a comment? Having a clear goal will guide the entire CTA creation process.

Step 2: Know Your Audience

Think about who you’re talking to. What kind of language resonates with them? Are they playful and informal, or professional and to the point? Tailoring your CTA’s tone and message to your audience will make it more likely they’ll connect with it.

Step 3: Craft Your Call to Action

Here’s where the magic happens! Here are some key items for a winning CTA:
  • Action Verbs: Start strong with verbs that leave no room for doubt. Think “download,” “shop,” “subscribe,” or “learn more.”
  • Benefit-Driven: Highlight the value your audience gets by taking action. Will they save money, unlock exclusive content, or gain valuable knowledge?
  • Sense of Urgency: Sometimes a little FOMO (fear of missing out) goes a long way. Use phrases like “limited time only,” “while supplies last,” or “register now” to create a sense of urgency and encourage immediate action.
  • Clarity & Concision: Keep it short and sweet. People are scrolling fast, so your CTA needs to be clear and easy to understand at a glance.

Step 4: Test and Refine

The best CTAs are often born from experimentation. Don’t be afraid to try different things and see what resonates with your audience. Use social media analytics to track which CTAs get the most clicks, shares, or conversions. This data will help you refine your approach and write even more effective CTAs in the future.
💡 Bonus Tip: Don’t forget the call to action button! Many platforms offer built-in buttons like “Shop Now” or “Learn More.” Utilize these along with your written CTA for a one-two punch of persuasion.

Examples of CTAs

To help you get a better idea of what a CTA should do, here are 50 different types of CTAs you can do today on your own social media posts.

Engagement Boosters:

  • Drop a heart in the comments if you agree!
  • Tag a friend who would love this!
  • Let me know what you think in the comments!
  • Share your story in the comments!
  • Help a friend out! Share this post!
  • Can you relate? Tell me your experience!
  • What do you think?
  • Would you [action]? Let me know in the polls!
  • This or that? Vote now! or
  • What’s your favorite [topic]? Comment below!

Community Builders:

  • Join our Facebook group for daily discussions!
  • Follow us for more [content type]!
  • Subscribe to our newsletter for exclusive content!
  • Be part of the community! Use # [hashtag]!
  • Tag us in your photos using [product]!
  • Let’s chat! Join our live stream at [time]!
  • Welcome new followers!
  • We’re looking for collaborators! DM us for details.
  • Help us spread the word! Share this post.
  • Want early access? Sign up for our mailing list!

Content Consumption:

  • Read the full blog post here: [link]
  • Watch the full video on our YouTube channel! [link]
  • Listen to the latest episode on your favorite podcast app!
  • Download the free resource here: [link]
  • Swipe up for more tips!
  • Check out our latest story for a behind-the-scenes look!
  • Head to our IGTV for a longer deep dive!
  • This post is inspired by [source]. Check it out!
  • Want to learn more about [topic]? Let me know in the comments!
  • Stay tuned for part 2 coming soon!

Action-Oriented CTAs:

  • Shop our new collection now!
  • Sign up for our free trial today!
  • Get started with [product/service]!
  • Book your consultation now! (limited spots available)
  • Download the app and join the movement!
  • Enter our giveaway for a chance to win! (details in post)
  • Use code [discount code] for 10% off!
  • Don’t miss out! This offer ends soon!
  • Limited time only! Get yours before they’re gone!
  • Support our cause! Donate here: [link]

Urgency & Scarcity:

  • Last chance! This offer expires at midnight!
  • Seats are filling up fast! Register for the event now!
  • Don’t wait! This deal won’t last forever!
  • Only a few spots left! Join the waitlist before it closes!
  • This is your last reminder! Don’t miss out!
  • This popular item is selling out quickly! Get yours now!
  • Flash sale! Ends in 24 hours!
  • Limited edition! Don’t miss your chance!
  • Hurry! This won’t last long!
  • Act now! Click the link in bio!
Remember: A great CTA is a conversation starter, not an ending. It should spark engagement and guide your audience towards the next step in your social media journey. Need help with crafting the perfect CTA for your content? Try out Flick’s AI Assistant! Flick’s AI Assistant will help you with all areas of your social media strategy: from ideation to creation to scheduling! Start a free 7-day trial with Flick and get instant access to:
  • Creative content ideas
  • On-brand captions
  • AI-generated graphics, images, and stock images
  • Highly-relevant hashtags
  • Remix and update past social media posts
  • Scheduling your post for the best time
  • Product and services tab to create highly relevant captions


What is a call to action (CTA)?

Why should you use CTAs?

How to write a call to action for social media

Examples of CTAs

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