How to Build a Strong Social Media Presence for Your Bakery
Learn everything you need to know about building a strong social media presence for your bakery, plus our favorite tools to help make social media management so much easier.
Posted 8 months ago
Written by
Mackenzie TaylorPosted 8 months ago
If you’re running a business at all, the likelihood of you needing a social media presence is high. In this day and age, you need social media because that’s how people find you! And if you’re ever on the food side of social media (hello, me!), then you’ll notice how much you need social media if you’re a bakery. Trust me, no one loves a good photo of delicious baked goods as much as the people of the internet.
I know how scary it can be to start a social media account with nothing to go on, so this is what we’re here for today! Learn everything you need to know about building a strong social media presence for your bakery, plus our favorite tools to help make social media management so much easier.
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How to create a social media strategy for your bakery
You might hear the words “social media strategy” and want to run for the hills, but I promise! It’s not that hard. No, really.
Being consistent is the biggest key to building your social media accounts and a strategy will help you stay consistent. Because is there anything more annoying than discovering a new bakery and finding out that they just … don’t post anything on their social media channels? How are you to know if they’re open or even what they sell if they’re not sharing that information online?!
Exactly, you won’t know any of that information if they don’t post. This is why you need to be posting and create a social media strategy! Here are our steps to getting started on creating a strategy for yourself:
Determine your goals
What the heck do you want the social media accounts to do for you? Do you want more followers? Better brand awareness? More online sales? Whatever you want, you need to write it down so you can start building ideas around those goals to achieve them.
Know your target audience
As I mentioned above, who the heck is your audience? Who do you see coming through the door of your bakery every single day? Are there any people that you wish would walk through (and no, I am not talking about Harry Styles!)?
If you already have social media accounts, you can figure out who your audience is already by checking your analytics on each platform. It will tell you what the overall demographics are for your accounts so you can better serve them in the future with your content!
Choose relevant platforms
Once you know who your audience is, figure out what platforms would be best for you to target them specifically!
According to Sprout Social, here is the breakdown of demographics on each platform:
44% are female and 56% are male with the largest age group being 25-34.
Twitter (or X)
34.1% are female and 61.29% are male with the largest age group being 18-29.
YouTube
51.4% are female and 48.6% are male with the largest age group being 15-35.
48.2% are female and 51.8% are male with the largest age group being 18-24.
TikTok
54% are female and 46% are male with the largest group being 18-24.
Write out a content strategy
Think of all the goals you originally wrote down. How do you think you can achieve these goals through social? Is it a straight promotion? Is it a series of videos? You need to think of what would entice you as a customer to want to come into your store and buy an item from you.
Start writing down different ideas that you think would appeal to your audience—customer testimonials, behind-the-scenes content, showing your delicious creations, special promotions, and so much more.
Consistent branding
You don’t want to confuse your audience at all when it comes to your brand so being consistent is essential. Make sure that wherever your brand is online that you have the same logo, brand voice, color palette, and more so people know they are following the same bakery everywhere.
Create a content calendar
This is going to be so helpful to make sure that you’re maintaining consistency online. Create a calendar that covers every social media platform and what you’re going to post on each. This will help you stay organized, know exactly what you will need content-wise, and helps you make sure that your content is varied and not just the same thing over and over again.
Engage with your audience
People love being responded to! If you have comments or DMs piling up, make sure you’re replying to them! This will help you build your brand’s reputation online and build a loyal fanbase.
Optimize and analyze
Be sure that you’re regularly keeping updated with your social media analytics. This will help you figure out what is working well for your accounts and what needs to be improved upon. Once you start seeing which content your audience is engaging with the most, you’ll be able to start making more content like that so they have a reason to stick around!
Tools to help you with your bakery’s social media
Now that you have an overall idea of what channels to be on and what things you can post, let’s get you a tool that will help with content and caption ideas and creation. If you’re struggling to come up with captions or figure out what exactly you should create content about, Flick’s AI Social Media Marketing Assistant can help you every step of the way.
Get access to endless content and caption ideas in seconds for your bakery. All you need to do is type in a keyword or phrase and our AI Assistant will provide you with the best captions for your brand or business in seconds.
And if you want captions that are completely and totally for your brand, all you need to do is enter your Brand Info into Flick by providing us with your Instagram handle or website link. Our AI Assistant will then come up with captions that are:
- In your language
- For your audience
- In your tone of voice
That’s not all—I know, I know. You can also schedule all of your content with the AI Assistant right inside Flick. With a single click of a button, you can schedule all of your content for the next few days, weeks, or months ahead.
Save time and start growing your accounts with Flick. With Flick, you’ll get:
- Endless content ideas with a single word
- Auto-generated hashtags completely based on your caption
- Schedule out all of your content inside Flick with a single click
- Access to Flick’s FREE AI Caption Generator
- Access to analytics for your social media that helps you see how you’re doing against your competition
- A tool that writes completely in your style and brand voice
- Repurposed long-form content into short bite-size social media posts
- And so much more
Start a FREE 7-day trial and get started on creating the best content for your social media accounts every single time.
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