Gamification is quickly becoming one of the best ways to connect with your Instagram audience and make the platform more interactive and entertaining. Instagram’s ‘Questions’ features is a great way to capitalize on this fact.
In short, the ‘Questions’ feature allows users to ask their followers questions and receive quick, concise answers in return. Not only does this give your audience a voice, but it also helps you get to know them better.
If you’re looking for some creative and fun ways to gamify the Questions feature, look no further—Flick is here to help! We’ve put together a list of fun, Ask Me A Question-style games that you can put together for your followers.
Let’s get started!
What Is Gamification (And Why Should You Care)?
In the intro to this article, we used the word “gamification”. This is an incredibly important concept to know when it comes to maximizing engagement on Instagram.
Gamification is the use of game mechanics in non-game contexts to engage and motivate users. In other words, it’s taking something that isn’t a game and adding elements of fun or competition to make it more engaging.
Think about it like this—if you’re trying to get people to do something (anything, really), adding game-like elements is a simple way of offering an incentive. Why? Because games are fun! They’re also motivating, challenging, and rewarding.
When you add these elements to otherwise mundane tasks, you can create an addictive feeling that encourages people to keep coming back for more. For a simple example of this, just look at apps like Duolingo. Points, XP, streaks—these are all elements of gamification that reward engagement. This same principle applies to Instagram Stories. The only real difference is how you go about it.
More on that in a minute, though!
What Are Instagram Stories?
On the off chance, there’s anyone reading who isn’t quite sure what Stories are, here’s a quick rundown!
Instagram Stories are a series of vertical photos or videos that disappear after 24 hours. They live in a separate part of the app from your regular feed and can be accessed by tapping on your profile picture from either your feed tab or profile tab.
Stories can be anything you want them to be—a day in the life, a behind-the-scenes look, a quick thought or update—and they’re a great way to give your followers a more personal look at what’s going on with you.
They’re also perfect for engagement—because they disappear after just 24 hours, viewers are more likely to pay attention and interact with them while they’re still up.
This is where the ‘Questions’ feature comes in!
What Is Instagram’s ‘Questions’ Feature?
When we talk about the ‘Question’ feature on Instagram, we’re referring to an interactive sticker that Instagram added in early 2018. The sticker is a simple question box that you can edit and add to an Instagram Story. To use it, follow these simple steps:
Choose (or take) a photo you want to post to your story.
Tap the ‘Sticker’ icon.
Tap the ‘Questions’ sticker.
Edit the text of the question box.
Post to your Story!
Once posted, your followers can tap the question box to respond to whatever prompt you’ve given them! The Questions sticker lasts for as long as your Story is live (i.e., 24 hours). After that, your followers won’t be able to interact with it.
To view responses, just tap on the story featuring the Questions sticker and swipe up! You’ll be able to browse a list of all the people who responded to your question to quickly scan their answers.
Since the feature launched, creators and brands alike have used the sticker to turn their Stories into games that drive engagement or tools for market research. These interactive questions also help increase your follower retention, as many will look forward to your Stories as places to play games or have their voices heard.
How Is Instagram’s ‘Questions’ Feature Useful?
Instagram’s ‘Questions’ feature is an important tool for encouraging communication between you and your followers. It’s all well and good to produce posts for your followers, but you need much more than that if you want to build a loyal community.
Getting to know each other better is one way of bringing you and your followers closer together. Asking questions gives you a reason to interact and share opinions.
The ‘Questions’ feature makes it easy for you to post questions and receive responses. You can customize your stories to suit your audience and attract more attention. People are more likely to view a story that looks visually interesting.
Why Is Asking The Right Questions Important?
When it comes to asking your followers questions, you shouldn’t just pick any random question that pops up in your head. The questions you ask must grab your audience and capture their attention. If you want them to respond to your story, they need to have a genuine interest in your question.
Your question must attract your followers’ attention. That means the subject of your question must be intriguing enough to capture their interest. Ask about a topic they’re familiar with.
When choosing a question to ask, you have to consider whether the topic is interesting or relatable. If your audience isn’t engaged in your question, they won’t bother to respond.
Your Instagram questions should entertain people. That means your question should be formatted in a way that stands out. Ask the right questions to get people excited and more likely to respond. For example, include a fun fact or put a prize on the line.
If you ask the right questions, you can quickly foster a positive relationship with your audience. You can use questions to find out more about your followers, such as their hobbies or opinions.
Factors To Consider When Choosing Instagram Questions
When deciding which questions to ask in your Instagram stories, there are a number of factors you must consider.
Your questions should always be tailored toward your specific audience. Think about their interests and hobbies as well as their life experiences. It’s impossible to know exactly what your followers have been through in life, but you can make an educated guess based on their age or location.
Consider popular trends when forming your Instagram questions. Most Instagram users will be aware of trending topics, so mentioning trends in your questions can boost engagement and interest.
Industry Or Field
When choosing questions to ask, you have to keep in mind your existing content. Your audience follows you for a reason – they enjoy your content. This means that they have a genuine interest in your industry or field.
For example, if you post original art on your Instagram, it’s safe to say that your followers have an interest in art.
One of the most important factors to keep in mind is relatability. Your questions have to be relatable to your audience. Otherwise, they won’t be able to answer them. For example, don’t ask an audience that has no interest in IT about programming.
Find common interests between you and your followers, and ask questions your audience can answer. For example, if your audience is made up of parents, ask about their children.
How To Know You’re Asking The Right Questions
After going through the process of deciding on some questions, it’s hard to know for sure you’ve chosen the right ones. We’ll go through some tips that can help you make sure you’ve got the best Instagram questions. We’ll also give you some example questions later on for those who need a bit of inspiration.
Track Your Account Growth
First of all, you should track your account growth to see if your questions are increasing your online engagement. Look at how many followers you’ve gained, how many likes and views your stories have received, and how engagement has improved since you started asking your chosen questions.
To research this, use Flick’s Analytics tool. You can view your reach rate, click-through rate, conversion rate, engagement rate, and rankings.
Once you’ve decided on some topics to ask about, test how effective they are by posting some experimental questions. Look at their engagement rates and view the responses.
For example, look at how many people viewed your stories and how many responses each one received. You can also look at the quality of each response. Do they sound interested in the question? Are they actually answering the question? How long is the response? Are you satisfied with the response?
Use this information to measure how successful each question was. Repeat this process for different questions to get a good feel for what receives the best engagement.
Creative Questions To Ask On An Instagram Story
With that background information out of the way, we can finally get to the good stuff—questions to ask on Instagram Stories.
Basically, the goal is to ask your followers creative, interesting questions that get them thinking, laughing, and engaging. You can ask anything you want—the more thought-provoking, the better!
Here are some ideas to get you started:
Account Questions For Instagram Stories
These questions are designed to open up a dialogue with your followers about their relationship with your account. They can be incredibly valuable for planning future content and gaining insights into your target audience!
Examples of inspiration:
What are your favorite Instagram accounts?
What kind of content would you like to see more of in the future?
How much time do you spend on Instagram a day?
What do you think this account could do better?
How much time do you spend on Instagram a day?
Follower Questions For Instagram Stories
These questions are similar to the ones above but are more focused on getting to know your followers’ interests, attitudes, and opinions. They’re great for building a strong community!
Examples of inspiration:
What are your favorite (films/bands/TV shows) and why?
Do you have any product recommendations?
Share your weekend plans!
Drop your skincare routine!
Describe your job in three words and I’ll try to guess what it is!
Who is your hero?
Marketing Questions For Instagram Stories
These questions aim to introduce a new product to viewers in order to raise awareness. They focus on market research by getting your followers’ opinions on the product, suggestions for improvement, and what they like about the product.
Examples of inspiration:
What would you improve about this product?
What new products do you want to see from us?
What is your favorite thing about this product?
Would you use this product and why?
Personal Question For Instagram Stories
Personal questions are a great way for your followers to get to know you as a creator, employee, CEO—whatever your role is in relation to the account or brand. By asking questions, you’re giving yourself the platform to let your personality shine through!
Examples of inspiration:
What are your assumptions about me?
Can you guess my favorite TV show?
Can you guess my favorite artist?
Fun Questions For Instagram Stories
Finally, we have fun questions. Questions in this category might bear similarities to other categories we’ve mentioned, but they’re distinguished by the fact that they aren’t especially serious. You won’t be gaining many actionable insights by asking these questions, but you will be driving engagement!
Examples of inspiration:
If you had to take three things to a deserted island, what would they be?
If you had to pick any three people to have dinner with (dead or alive) who would they be?
What is your favorite food?
Who was the best dressed at The Met Gala?
Ask me a Question Ideas for Instagram Stories
Now it’s time to turn up the gamification even more. Let’s take a look at some fun and engaging ways you can use Questions sticker games to interact with your followers through “ask me a question” games!
Ask Me Anything 😇
When the Questions sticker first launched on Stories, you might remember a lot of the Stories you were watching featuring ‘Ask me Anything’ games. These pretty much worked as advertised—users encouraged their followers to ask questions they wanted to know.
This is the simplest idea but is a great way to get closer to your following and let them discover a little more about yourself. All you have to do is add the Sticker to the first slide of a Story, prompting your followers to ask you questions – you can frame it around a certain topic, or leave it broader.
Then, when the responses start to roll in, you can respond to their questions with videos, pictures, or text. This gives an increased authenticity to your content, as it feels like you are responding directly to the followers who answered your questions, creating more of a relationship and open conversation.
Guess Who? 🤔
Want to use the question sticker to create more of a guessing game that your followers can get involved in? A fun way to do this is through a good old-fashioned game of ‘Guess who?’
Upload text or image clues to your Stories, which hint at a specific public figure, film, or art piece—you name it (whatever fits into your profile niche), and have your followers guess from the clues, using your question sticker.
You can later follow up with the correct answers, and share funny responses you might have received.
What’s Your Opinion? 💬
Want to understand what your followers are thinking? Don’t we all. So why not just ask them directly? A fun way to get an idea of what your audience is like is by using the question sticker to ask them opinions on specific topics. This can be anything from what type of content they enjoy seeing, to whose outfit they liked best at the Met Gala.
It’s a great way of not only showing your followers that you value their opinions and thoughts, but also the perfect means of understanding exactly what they want to see. The better you can respond with the content they enjoy, the more likely they are to stick around, as they will see you have taken their opinions on board.
The Assumption Game 🤞
You may have seen this trend already on YouTube or even Instagram, but another Ask me a Question idea for your Instagram Stories is directly posing the question: “What are your assumptions about me?”
Your followers, who may not know you very well, can pop in what they assume about you, and you can respond by telling them whether they were right or wrong. This is a fun way to see what your followers think of you, but also a way to respond to any common questions or comments you might get on your posts.
Quiz Games 🤨
Another fun idea you can try is creating your very own Instagram Stories pub quiz. Quickfire questions have taken features like Reels and platforms like TikTok by storm, as they almost create a mini-game show environment that tests users’ knowledge. You can do this too, by creating a pub quiz related to something in your niche, making use of varying stickers and functions on Stories.
Combining features means your Stories are a little less repetitive and allow followers to interact in different ways, so you can frame some of your questions using direct responses from the question sticker, yes or no polls, and even the quiz sticker which allows users to pick from a multiple-choice list of answers.
Some accounts like @notanothertruecrime really ace this and have their followers looking forward to the next quiz game they get to play.
Never Have I Ever 🙅♀️
A classic game we love to hate, this can be another creative idea to engage your followers and challenge them to think of weird and wonderful responses. Ask them to complete the sentence: ‘Never have I ever’ in the question sticker, and respond to the answers that you have or haven’t done!
Would You Rather? 🤔
‘Would You Rather’ can provide some interesting responses from your followers, as they have to choose between two—often incredibly difficult—things. You could get creative with this one too and come up with some funny or impossible scenarios for your followers to choose from!
For example, you might ask something like:
Would you rather go a week without your phone or your best friend?
Would you rather have a million dollars or be able to read people’s thoughts?
Would you rather never be able to taste food again or never be able to leave your house?
Or, if you want to get really creative:
This is a great way to get your followers thinking, and you can even follow up with some of their responses later on.
Want even more ideas on how to get your followers to engage with your content? Join our Facebook Group where the best content creators, social media managers, and more are sharing their secrets:
This next one is a bit more involved, but we think it’s pretty fun! To create a story chain, post an Instagram Story with the opening line of a story in the text—something obvious like “Once upon a time…”.
Below this, you’ll add a Questions sticker that invites your followers to keep the story going. Once you’ve got a funny or interesting response, add the person’s sentence to the official and repost the Questions sticker until you have another great response!
The result is usually a jarringly funny story that sounds like it was written by someone with an incredibly short attention span. Your followers will love getting their contributions posted and seeing what “creative” piece of writing they can come up with together!