With LinkedIn becoming a huge social media platform alongside networking space, it’s important as a business to keep your profile up-to-date with content so clients and potential new customers know what you and your brand are all about! But … what exactly should you be posting about? Now, that’s the question. In today’s post, we’re going to walk you through why you should be posting and what exactly you should be posting when sharing content on LinkedIn.
Why post on LinkedIn?
If you’re a small business owner, entrepreneur, or someone who works directly with B2B businesses, chances are you want to be promoting yourself on LinkedIn. While LinkedIn was once only about networking with business professionals, it’s now transformed into a social media platform where you can network, promote your business (or yourself!) and so much more. It’s a great place to be if you’re looking to expand your connections and grow your biz. Some of the best reasons to post on LinkedIn are:
Target Professional Audience
LinkedIn is the place for professionals, industry experts, business leaders, and more to share ideas and connect with other like-minded individuals. If you’re looking to connect with a more professional audience and you’re not on LinkedIn, you’re doing it wrong! When you post content on LinkedIn, you will directly reach the target audience you want who are interested in your product and service. The best part about LinkedIn? You can actually target based on job titles, industries, locations, and more to make sure you’re getting in the feeds of all the people you want.
Hey, you have a brand—you’re going to need to build it up if you want anyone to buy your product or service! Start posting valuable and insightful content related to your niche. This will help build your credibility online and get more industry professionals through your door to experience your content. When you post consistently (like we always say you should!), you’ll start positioning yourself as the go-to resource for information and boost your brand reputation online—fast.
💡 Flick’s tip:
Start a free 7-day trial with Flick
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Networking and Relationship Building
Want to start networking and building relationships with relevant people? You’re gonna want to start using LinkedIn and posting on it! Start engaging with your audience, write on other people’s posts, comment on your own ideas, and initiate conversations with people. Not only will this help you build relationships, but it will also help you find other brands and businesses out there that you could potentially partner with or connect with in the future.
Increased Website Traffic and Lead Generation
Want more website traffic and get new people through the door? LinkedIn is a perfect social media platform to do just that. Once you start posting engaging content that provides your audience with valuable insight into your niche or brand, you will start driving more traffic to your website, generating leads, and (hopefully) getting new customers!
What should you post on LinkedIn?
Okay, so now we know why posting on LinkedIn is important for a small business
, but what in the world should you post? Before you start posting willy-nilly, you need to ask yourself a few questions first:
Who is your target audience? What do they like? What do they not like? How old are they? Look through your LinkedIn analytics and really dig into those answers because this will help determine the type of content that you post.
Are you a business-to-business (B2B) or a business-to-customer (B2C) company?
This will help guide the way you speak to your customers online. If it’s a business, you might address them differently than you would a single customer.
What kind of business do you have?
Are you funny? Informational? Formal? Figure out what your business is and how it will sound online through your brand voice
To help you get started on what to post, here is our general advice on things to post (and what not to post!) over on LinkedIn.
✅ What you should be posting on LinkedIn:
Advice and commentary that shows you are an expert in your field or niche.
Posts that show behind the scenes or a more realistic/human side to your business.
Posts about things you’ve learned along the way with your business.
Ideas that really connect with your overall audience—could be related to your business or something in your local area.
🚫 What you should avoid posting on LinkedIn:
No spam! Who wants to be spammed by things they don’t want to hear about? Answer: no one! Don’t spam your audience with things they don’t care about because you’ll quickly lose their attention and a potential customer!
Don’t be super sales-y or promotional. Repurposing and highlighting things going on at your business is always good but make sure it’s in your words and sounds like you! Make it human because no one wants to have a cold sales pitch on their feed.
LinkedIn Post Ideas
Alright, now it’s time for the ideas you’ve been waiting for. Here’s what you should post on LinkedIn:
Start a content series
Figure out a strategy for what type of content you can post each day of the week. Perhaps it’s a weekly roundup from the week before. Maybe it’s a Motivational Monday post. It could also be a Top Tip Tuesday where you give career advice. But figuring out something that you can do (consistently!) will help you build your brand and will also give people something to look forward to from you each and every week.
Share job opportunities
Go back to what LinkedIn was originally all about—networking and posting about jobs! Sharing various job opportunities with your audience is a great way for you to build goodwill within your audience and help you promote your business along the way.
Share the story of your business or brand
Everyone loves a good story so tell yours! How did you get started? What hole in the market were you looking to fill when it came to opening up your business? What lessons did you learn along the way? Showing how far you’ve come and the things you’ve learned while building your brand or business will help you connect with your audience in a much deeper way.
Welcome new users
Everyone loves a shout-out—especially from someone they just started following! Shout out to the new people that have come through your LinkedIn door. Give them a little shoutout and say you’re so excited for them to be part of your LinkedIn family.
Share the history of your brand
How did your business get started and what was the reason behind it? Being able to describe your business in your own words will help you showcase why you love doing what you do and can help your audience really connect and understand who you are.
Share an insight from a podcast or book you’ve enjoyed recently
If you are anything like us, you have come across some words of wisdom in a podcast or book recently and feel the need to share! Why not share it on LinkedIn?
Answer a question you get a lot from your audience
Want people to feel as if they are being heard? We’ve got a really simple solution for you—answer a question they keep asking you! If you’re getting the same question over and over again, respond to it in a new post.
Create a top 10 list
Top 10 lessons you’ve learned as a small business owner. Top 10 books you think everyone needs to read. Top 10 reasons why failing is the best way for you to succeed. There are so many different options to choose from but putting together a top 10 list is not only informative but engaging to your audience!
Share a meme
Everyone loves a good laugh—especially when the laugh is coming from a niche meme in their industry. Finding or creating your own meme is a great way for you to connect with your audience.
Share relevant industry data
Become an expert in your field and a name people trust by sharing relevant data in your industry and niche. This will make people want to come to you for more information on certain brand news and recognize you as a leading expert in that topic.