Master Your Social Media Analytics with These 4 AI Tools

Using an AI social media analytics tool will help you find the right data for your audience and help you develop a perfect social media strategy. Here are our favorite AI social media analytics tools to use today!

Posted last year

Written by

Mackenzie Taylor

Posted last year

Having great social media content is great but if you want to actually grow your accounts online, you need to take a look at your analytics and see what the heck people actually want from you! You can have the best content in the world but if your audience isn’t wanting it or caring about it, you should probably change strategies. How can you tell if your audience likes something of yours?

Digging deep into your analytics is the perfect way to find this out. Using an AI social media analytics tool will help you find the exact right data for your audience and help you develop a perfect social media strategy so you’re creating content that is best for your followers. Here are our favorite AI social media analytics tools to use today.

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What is an AI tool for social media analytics?
How can you use an AI tool for social media analytics?
5 AI Tools for social media analytics

What is an AI tool for social media analytics?

When it comes to analytics, AI tools can do the heavy lifting for most social media managers, marketers, and small business owners. An AI tool will analyze and extract insights from social media data and platforms.

But, Mackenzie, how does it do that? Ah, I am so glad you asked! Essentially, it uses machine learning algorithms (yes, more algorithms!) and natural language processing (NLP, as they call it in the biz) to go through and process all areas of social media content like:

Posts
Comments
Direct messages
Keywords for brands
Comments

And so much more across a variety of different platforms. This is hugely important to social media managers and marketers because this data can be used to create a much better social media strategy. The data collected can help someone doing social media to figure out what their audience wants from them, what hashtags do and don’t work for them, how their competition is doing, and more.

Instagram Analytics

Grow your account with best-in-class Instagram Analytics.

How can you use an AI tool for social media analytics?

There are a number of different ways you can use an AI tool for analytics and reporting. If you’re a social media manager wondering why you should jump on the AI bandwagon, here are some of the benefits of using AI social media analytics:

Data Collection and Monitoring

Gather real-time data from across multiple social media platforms without lifting a single finger (well, maybe one to press “Enter”). This data will include metrics like engagement rate, follower growth, demographics, and shares. Using a tool for data collection and monitoring will help give you an overall idea of your social media performance across all channels.

Sentiment Analysis

Wondering how your audience truly feels about your content? Using NLP techniques, the AI tool can determine the sentiment behind your different social media posts, comments, and mentions. By doing this, it can analyze whether the sentiment is positive, negative, or neutral. This will help you know whether people are actually connecting with your content and brand, or if they’d rather see something else.

Trend Identification

While we don’t think you should jump on every trend imaginable, it is good to know what trends are happening or emerging. When you use an AI tool, it can start recognizing different topics, popular hashtags, influential people, and more. This will help you shape your social media strategy and get ahead of the curve on trends when they are happening.

Audience Insights

You need to know who the heck your audience is and the way to do that is by checking out your insights. With an AI tool, you’ll get more detailed insights into your audience and it can even segment the audience based on demographics, interests, and behavior. You can then take this information and create a better marketing strategy by targeting your audience better, tailoring your content, and improving where you target in your ads.

Competitive Analysis

One of our favorite reasons to have an AI analytics tool—spying on your competition! AI tools can help you analyze your competition’s social media data like their content strategy, engagement levels, and how their audiences truly feel about them. This will help you figure out if there are any holes in the market that they aren’t filling and where you need to improve on your own social strategy.

Content Optimization

This is probably one of the biggest reasons to get an AI tool for your social media analytics. AI tools can help provide recommendations on ways to optimize your content based on the past performance of your account. Through AI, you can figure out the best time to post, and what content works best for your audience, and it can even generate various content ideas based on popular topics.

Performance Measurement

Now it’s time to see how your content measures up after you’ve posted! AI tools can help you get a comprehensive overview of your analytics and provide you with metrics and insights on whatever KPIs you’re looking for—reach, engagement, conversions, ROI! By using an AI tool, you’ll be able to keep better track of how effective your strategy is and how you can make better decisions moving forward.

5 AI Tools for social media analytics

Flick

Get the most informed information on your Instagram account when you use Flick’s analytics tool. You’ll be able to see what’s working, how to improve your content strategy, and track 20+ key metrics across all areas of your Instagram account with real-time, detailed reporting tools.

With Flick’s AI social media analytics tool, you’ll be able to analyze every area of your Instagram account whenever you need to. You’ll be able to know exactly how well your profile converted your visitors into followers and what percentage of your content is reaching your exact audience. Not only that, but you will be able to get increase your engagement and conversion rates by getting actionable analytics and insights into your account.

With Flick’s AI social media analytics tool, you can:

Understand the time you spent ranking on Instagram hashtags
Get follower and conversion rates
Get content engagement and reach rates
Visually review and compare your posts
See the hashtags each of your posts have ranked on
Get Feed, Story, and Reels analytics
Calculate top posting times each and every day
See when your audience is most active online
Compare how your content is doing compared to your competitors’ content
Make better content strategy decisions
See your analytics across any time period
Get weekly reports sent to your email
Keep historical data safe indefinitely
And so much more

Ready to get digging into your data? Get a free 7-day trial with Flick and learn everything you need to know about your analytics.

Instagram Analytics

Grow your account with best-in-class Instagram Analytics.

ContentStudio

Get multi-channel analytics and reporting from ContentStudio that will help you figure out your entire social media and marketing strategy. With ContentStudio, you’ll be able to measure your engagement, audience growth, and best-performing posts, and monitor your social media channel’s activity with detailed graphs and charts on the platform.

With ContentStudio’s AI social media analytics tool, you can:

Share the performance of your accounts in customized reports that are in your businesses logo and brand colors
Get access to automated report generation and be able to share the reports directly with your clients’ or colleagues’ emails
Make smarter and more informed decisions by tracking your best content
Figure out what the best-performing days are for your content
Learn your best hashtags to track your content
And so much more.

Pricing: Starts at $25/month with a 14-day free trial

Emplifi

Emplifi has a comprehensive analytics tool that helps consumers and businesses take their social media analytics and turn them into actionable insights. You’ll get real-time data on how your brand is doing online, along with guidance on how to take it to the next level.

With Emplifi’s AI social media analytics tool, you can:

Fully understand your audience across all social media channels
Download reports in seconds
Figure out how your competition is doing compared to your content
Label your content so that your workflow is more streamlined
Create your own social media metrics and objectives
And so much more

Pricing: Plans start at $200/month

Predis AI

If you work for an agency or multiple clients, Predis is a great tool for you to have when it comes to putting together reports for your social media platforms. When you get started with Predis, you can generate data and go deeper into your social media accounts’ insights through its competitor analysis tool to see how your content compares to your competition. You’ll also be able to access what is working and what isn’t working for your accounts.

With Predis AI’s social media analytics tool, you can:

Get actionable strategies in seconds based on your analytics and data
Download reports based on your analytics
Dig deeper into your social media to see what’s working and what isn’t working for your content
Analyze your best vs. worst performing content across platforms
See what hashtags have worked best for your competition
And so much more

Pricing: Free plan for ONE social media account

Are you ready to start tackling your social media strategy? Yeah, I thought so. Learn more here on how you can use AI tools for faster content creation (like AI-generated images!) and get captions that are based completely on your brand voice.