Now, we’re going to go full teacher mode right now and tell you that if you want to know how to use hashtags to achieve organic Instagram growth, you will need a little bit of basic background knowledge. If you can’t answer why or how hashtags actually help you grow on Instagram, you’ll have more trouble understanding the strategy behind making them work the hardest they can for your account.
How to do Hashtag Research 🕵️♀️
How to do hashtag research manually:
To find the right hashtags manually, you’ll need to think about your niche, account size, average Engagement, and the type of content you post. The hashtags you use should contain top-ranking posts that match up to your average Engagement, and the hashtags you use should also be relevant to the content you are posting. If someone is searching for a hashtag and the content doesn’t match up, it’s unlikely that post will do well, or rank on that hashtag. Doing this manually takes a lot of research, as hashtags can fluctuate in terms of popularity or trends, and you’ll want to use different hashtags as your account grows.
How to do hashtag research with Flick:
Researching hashtags with Flick is easy – it’s what we do. All you need to do is link your account to Flick (it’s safe and we have been recognized by Facebook). Once your account is linked, you can start searching for hashtags based on keywords that are relevant to your content. When you search a keyword, we will provide you with a list of hashtags that are relevant to this keyword, and will work well for your account based on your engagement and profile size. You can then save these hashtags to Collections, or copy and paste them directly to your posts!
What works for you will depend on your size and niche, but we have a lot of free resources which show you how to create a hashtag strategy:
Join our hashtag academy, and take our free course, which gets you off the ground running with hashtags. This features modules and assignments to make sure you get absolutely everything you need to know. If reading guides are more your thing, we also have this hashtag strategy guide, which takes you from A-Z, and is one of our most popular resources with our users.