TikTok Tools You Need to Start Using Today
We break down the top TikTok tools you need, their features, and pricing so you can decide which ones to use for your content strategy.
Posted 6 months ago
Written by
Mackenzie TaylorPosted 6 months ago
TikTok is a great platform to raise awareness of your brand, but growing an audience on TikTok is not easy.
To grow your presence on TikTok, you have to find and reach your target audience, then convince them that you’re worth following. That’s what most people struggle with. Luckily, there are tools that can help you help you manage and grow your audience on TikTok.
In this article, we’ll discuss exactly how TikTok tools can help you grow your audience. We’ll also go through the list of TikTok tools, their features, and pricing so that you can decide which ones to use when you execute your content strategy.
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How TikTok tools can help you grow
With the right tools, you’ll be taking the guesswork out of content creation and growing your audience. Here’s what choosing the best TikTok tools can do for you:
- Create and edit quality content: Content creation is both an art and a science. You’re essentially trying to capture and maintain the viewer’s attention with your content. To do this, you have to carefully think about how you create and edit content. From video thumbnails to titles and subtitles, the right sounds and music, transitions, and more, you need the right tool to help you master content creation to get those video views up.
- Schedule and post consistently: If you’re going to post consistently, you need to schedule content ahead of time so that you know you’ll be showing up no matter what. When you’re consistent, people know what to expect from you and see you as being reliable. You need a tool to help you schedule your content and post automatically to save you time.
- Measure and optimize performance: Lastly, the right tools will show you valuable insights like your audience engagement rates, when to post, how your content is ranking on hashtags, etc. You’ll see how your content is performing, what’s working, and what isn’t working so that you post more of what’s working to keep your audience engaged.
This is how you convince people to love your content and follow you. The more people that follow you, the bigger your chances of creating a career as a content creator or growing a reputable brand.
Here’s a breakdown of 8 of the best TikTok tools by category, to help you grow your audience.
Best TikTok tools for every use
Flick – Best for TikTok scheduling
Flick is a TikTok, Instagram, and Facebook management and growth tool that focuses on helping you to achieve organic growth on social media. Last year, 100,000 creators, marketers, and brands used Flick as their platform of choice for their hashtags, analytics, and scheduling needs for social media. Let’s see why Flick is one the best tools to help you grow your TikTok audience.
Features
Scheduling and posting
The powerful and easy-to-use scheduling and posting feature let you drag and drop posts to schedule them in your content calendar. You then have an overview of scheduled and published TikTok posts. This makes it easy to manage a content calendar and plan content in advance.
Unlike TikTok’s native scheduling tool which only lets you schedule posts up to 10 days in advance, with Flick there’s no limit to how far out you can schedule posts.
When you use Flick’s scheduling tool you can check when’s the best time to post from your content calendar. This a game-changer because you post when your audience is likely online and will see your content and engage with it.
You can also make updates to or edit your scheduled content on Flick, which is not a native feature of the TikTok app itself.
In addition to the scheduling and posting feature, Flick has two other features which will definitely help steer you to success on TikTok, namely its hashtag management tool and suite of analytics.
Pricing
While there’s no free plan, Flick is still quite affordable. The starting plan is as low as £10 a month. There’s just a limit to the number of posts you can schedule and track per month. When you’re ready to scale, the growth plan is also affordable so you can upgrade easily. By then you should be able to see measurable results so it’ll be worth it
TikTok tools for creating content
TikTok
TikTok app is obviously the first place to start for creating your videos. Its selection of features for content creation and editing is unmatched.
You can find templates to share photos in video form, add different filters and greenscreen effects to videos and create your own transitions. Needless to say, capitalizing on the right sounds, trends, filters and music can help you go viral on the platform.
Features
Content creation
The best part about TikTok content creation features is that you have a variety of options to create videos to engage with your audience. Some of those options include:
- Creating videos from scratch with options for 10 seconds, 30 seconds, 3 minutes and 10-minute videos.
- Stitching videos where someone else’s video plays before yours
- Creating video duets where your video plays side by side in split-screen with someone else’s video
- Creating stories
- Recording Live videos
- Uploading videos to edit and publish on TikTok
But there are a few limitations with TikTok’s in-app video creator. For one, you can’t download and save the videos if you want to edit them on another app. You can only download videos after publishing them which defeats the purpose of editing them with a different app if you want to publish them on TikTok later.
TikTok also lacks advanced editing features which is why some creators prefer to use other editing apps to achieve that cinematic look with their videos.
Content Scheduling
- You can only schedule videos by logging into TikTok from your web browser, not on the app.
- Videos can only be scheduled from 15 minutes to 10 days in advance of publishing on the app. It’s not possible to edit the video after it’s been scheduled. You would need to delete it and then re-schedule.
These scheduling limitations are what make it necessary to find better scheduling options with third-party apps like Flick.
Analytics
- TikTok analytics show different metrics depending on whether you have a personal account or a business account.
- The business account offers insights on content, followers, lives, and an overview or summary of overall performance.
- The analytics on the personal account shows content analytics, traffic sources, and the number of new followers.
- Analytics data is available once you’ve posted videos and given them time to develop insights.
TikTok’s analytics are quite basic, which is why specialized third-party apps can sometimes do a better job of giving you in-depth insights.
Pricing
TikTok is completely free, anyone can download the app and start sharing videos. This also applies to business accounts.
Canva – Use its TikTok templates to create high-quality visual assets
Canva is a graphics design platform used to create various content like social media posts, website graphics, resumes, presentations, documents, and many other types of visual media.
Canva has an extensive library of TikTok templates to choose from if you need ideas for your first video.
Features
You can use the video recorder feature which uses your phone or laptop’s camera and microphone to record video and sound.
They’ve also just released a video background remover, which will let you edit and create dynamic videos and stand out from the crowd.
With these features, Canva easily classifies as a content creation and editing app. Here are more features that help you create amazing content on Canva:
- Personalize videos
- Shoot and upload live videos
- Add music to videos
- Remove audio from videos
- Share your screen on videos
- Add text to videos
- Resize videos to fit TikTok size requirements
Pricing
Canva has a free option to get you started. But to do more custom editing like removing backgrounds on photos and videos or accessing the premium templates, you’ll need to upgrade to Canva Pro which is only $12.99 on the monthly plan.
TikTok video editing tools
VEED – A complete video editing platform minus the complexity
VEED is a video tool that makes it easy for creatives to easily create polished, professional, quality videos for social media and other platforms. It has a simple user interface that’s so easy to use that no training is required. The use cases for the types of videos you can create with VEED are so diverse that limiting this tool to just TikTok videos would be a disservice to yourself. It’s like the Canva of video editing.
Features
VEED offers some of the best features for creating high-quality engaging videos. Here’s what you can do with your videos on VEED:
- Add progress bars to videos
- Add subtitles to the video with superfast and accurate transcriptions in seconds
- Screen and webcam recordings are possible
- Join, merge, loop, reverse, cut, and filter videos with the video editor
- Gif editor to make your own gifs
- Video compressor to reduce the video size
- Remove background noise from videos
- Voice recorder so you can add it as a sound on other videos
- Video background remover to customize your videos with different backgrounds
- Resize videos to fit TikTok’s 9:16 aspect ratio
- Add text, headings, and paragraphs to videos
Pricing
There’s a free option that’s perfect for quick one-off projects or to just familiarize yourself with the app. Unfortunately, the free option comes with a watermark on the videos and you can only upload video sizes of 250MB and lower. If you want to upgrade, you’ll be looking at $18 a month for better features like unlimited upload file size, 1080p video quality, and no watermark.
For the features you’ll be getting, $18 is definitely worth the price if you intend to use it regularly for TikTok and other platforms.
Capcut – A free online video editor
Capcut is an online video editing tool that lets you create and edit videos with its easy-to-understand user interface. You don’t need to have editing experience to figure out how to use it. With fast upload and import options, you can get videos into the studio for editing and export them with the right size and aspect ratios to fit on Tiktok or Instagram.
Capcut lets you experiment with different features to make your video stand out and is currently one of the most popular video editing tools among TikTok content creators. It even has its own hashtags on TikTok with over 122 billion views.
Features
- Text-to-speech audio to save time instead of having to record voice-overs
- Add Effects like stickers or polished filters to take your videos from amateur-ish to professional quality
- Trendy music is available to add to videos. You can also layer several audio clips in one video
- Add sound effects to videos
- Text overlay on videos
- Transcribe videos to provide clarity about videos
- Auto subtitles for videos that get watched without audio
Pricing
Capcut is a free software that can be used by anyone. You can download the desktop or mobile app and start editing with full features available on both. There will be a logo at the end of your videos but you can definitely live with it or remove it if you want to.
GoPro Quik
GoPro Quik is one of the TikTok content creation tools that allows you to edit photos and videos from your phone, GoPro, or other camera devices. Add transitions and filters, auto-sync to music, and much more using the Quik app for iOS or Android.
Features
Import videos and photos from your device and back up your edits to the cloud. You can also use the app as a remote for your GoPro and transfer footage to your phone wirelessly.
- Auto-sync your edits to music
- Choose from dozens of themes & filters
- Various editing tools, such as crop, trim, color, etc.
- Customize video speed with the speed tool
- Automatic edits
- Unlimited cloud backups
- Frame grab
Pricing
GoPro Quik has a free version available, which comes with basic editing tools (e.g., framing, contrast, exposure, etc.), 22 filters, 11 themes, and various limitations (limited music tracks, Quikstories, etc.).
In order to get rid of these limitations and access the premium features, you need to subscribe to their paid plan for $1.99/month or $9.99/year. With their subscription, you get 25 additional filters, over 200 music tracks, unlimited editing, the speed adjustment tool, and many more.
TikTok analytics tools
Want to see other TikTok analytics tools available on the market other than Flick? Here, we will present two alternatives.
Iconosquare
Iconoquare provides advanced analytics with easy-to-read graphs that display performance for important metrics. Analytics let you see how well your content resonates with your audience for you to make informed decisions about your content strategy.
Features
With Iconosquare, detailed analytics are available for you on the following:
- Engagement insights,
- Content reach analysis
- Detailed post analytics
- Follower demographics
You can also export charts in CSV or png format to share with team members.
Pricing
Iconosquare doesn’t come with a free plan. The entry-level plan starts at $59 and gives you TikTok analytics. These include an overview of your performance, engagement analysis, and detailed post analytics. Analytics for TikTok on Iconosquare are limited compared to what’s available for Twitter and Instagram, but it still offers great insights.
Analisa.io
Analisa.io is an AI-powered analytics tool for Instagram and TikTok which helps you analyze any public hashtag or profile. Analisa gives you valuable insights on anything from user-generated content, top-performing posts, geo-trend heatmaps, and even your competitor’s social strategy.
Features
- Historical data analysis
- Follower demographics and authenticity
- Profile and competitor analysis
- Content and influencer optimization
- Campaign reporting
Pricing
There’s a free option with basic features to analyze profiles and hashtags on your most recent Instagram posts only. If you want TikTok analytics, you’ll have to upgrade to the Plus plan for $149 a month. This will then give you comprehensive analytics from best posting times, to post vs engagement analysis and more.
TrendTok
TrendTok is one of the best TikTok analytic tools for locating new or upcoming viral trends. With their AI, you can track and predict TikTok trends and receive a personalized list made just for you. Use TrendTok to find current trends to try on social media, such as trending TikTok sounds, and use them to grow your account.
Features
- Personalized trend suggestions
- Find or predict upcoming viral trends
- Identify trending hashtags
- Get notified about new trends
- Search and monitor viral trends
Pricing
TrendTok is a free mobile app available for both iOS and Android devices.
TikTok Social Listening Tools
Brand24
Brand24 is a social media monitoring tool that lets you track your brand mentions across 25,000,000+ online sources live. This includes social media channels, blogs, videos, forums, reviews, and many more. You can discover and analyze customer insights or identify threats to your brand reputation.
Features
- View brand insights in real-time
- Advanced sentiment analysis
- Track your PR coverage
- Measure reach & awareness
- Automate your reporting
- Access customer insights
- Track hashtag reach & volume
Pricing
Brand24 offers four subscription plans, which all come with a 14-day free trial (no credit card required). Their Individual ($69/month) and Team plans ($129/month) are aimed at small brands or solo users, while Pro ($179/month) and Enterprise ($349/month) are designed for larger brands.
The more expensive the plan is, the more keywords and mentions per month you receive.
YouScan
YouScan is an AI social listening tool that delivers actionable insights into your brand reputation using premium image recognition technology. Find out how your audience views your brand across 500,000 media sources, track your brand visibility, use competitor analysis and more.
Features
Their AI-powered Visual Insights tool can detect objects, logos, scenes, demographic information, and activities on images to give you valuable insight into your audience.
- Market research
- Competitor analysis
- Trend analysis
- Brand management
- Crisis management
Pricing
YouScan does not provide pricing information on their website, but you can contact them to get a free demo and try out all their features. They ask about your specific social listening objectives, explain how to navigate their platform, and set up your demo account. You should also be able to request a quote from them during these communications.
TikTok Growth Tools
SocialPilot
SocialPilot is a TikTok growth tool that streamlines your account management with a simple Social Inbox tool. Interact with your audience’s messages, comments, replies, and more all from one place. You can also enhance your collaboration with member invites and role assignments to increase your efficiency and beat the TikTok algorithm.
Features
Respond to messages in real-time with Social Inbox, and archive conversations that have already been resolved so you can focus on high-priority queries.
Additionally, SocialPilot allows you to invite clients or team members to certain accounts and edit their roles and access permissions. Highlight task priorities to streamline workflows for easy account management.
- Social inbox
- Analytics & reports
- Publishing & scheduling posts
- Collaboration
- Role assignments & access control
Pricing
SocialPilot offers a 14-day free trial (no credit card) with every subscription plan as well as the option to request a personalized demo. Their prices range from $25/month to $170/month depending on how many social media accounts and users there are per plan.
Loomly
Loomly is a user-friendly management tool that helps build your brand on social media. Use this TikTok growth tool to simplify your workflows and optimize collaboration. Get notified about content updates or comments from team members, access third-party integrations and TikTok content ideas, and organize your assets from one central library.
Features
Loomly provides you with optimization tips and posts ideas to hook your audience (based on trends and RSS feeds). You can auto-generate post previews before hitting publish.
They also offer collaboration tools, such as version logs, commenting systems, and notifications via Slack, Microsoft Teams, or email.
- Post ideas & mockups
- Optimization tips
- Content library
- Approval workflow
- Automated publishing
- Interactions
- Advanced analytics
Pricing
Loomly has four pricing options, ranging from $26/month to $269/month. There’s also a custom plan available, which requires you to request a quote. If you’re unsure about which plan to choose, launch their wizard and answer a few questions to get a personalized recommendation.
Alternatively, they offer a 15-day free trial so you can try out their features before committing to a subscription.
Social Champ
Social Champ is an all-in-one TikTok growth tool that helps you organize and manage multiple social media accounts. Streamline your conversations, monitor content performance, and schedule posts all from one platform.
Features
Keep your inbox clean and never miss a conversation with their easy-to-use Social Inbox. Track all incoming messages across your various social accounts, automatically save replies and labels, group all messages and comments together under a single tab to clear your inbox, and more.
- All-in-one social media calendar​
- Social media publishing tool
- Social media engagement tool
- Team collaboration tool
- Social inbox
- Analytics
- Bulk uploader
- Centralized dashboard
Pricing
Social Champ has a free plan available for single users, which allows up to 3 connected social accounts and unlimited post-scheduling. For more social accounts and user slots, you’ll need to subscribe to their Champion plan ($26/month), Business plan ($89/month), or Agency plan (custom pricing). Each paid subscription comes with a 7-day free trial.
Key takeaways
Pick your stack of tools and focus on growing an engaged TikTok audience. By doing this you’ll be 10 steps ahead of everyone else who is randomly posting and trying to hop on every trend hoping that something works. If you want an even better advantage, check out our podcast and subscribe to our newsletter for the latest social media updates.
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