If you’ve been on the internet at all in the past three years, you know that TikTok is one of the best places for social media marketers and brands to be. With over 1 billion active monthly users, TikTok is basically the platform you need to be on if you don’t want to be left behind in the world of marketing. However, like any social media app, finding the time to post consistently on TikTok can be challenging. You’re busy! You’ve got other things to create, and content to write, and now you have to post a TikTok? Take a deep breath! We’ve got you—because you can now schedule your TikTok posts! Learn how to schedule TikTok posts, streamline your workflow, consistently post on TikTok, and find the absolute best times to post your content below. You can thank us later.
What is TikTok?
Okay, so what exactly is TikTok in the first place? It’s a video-sharing entertainment app where people can watch, share, and engage with short-form videos quickly and efficiently. Every single month, 1 billion users use TikTok in some way—whether for entertainment, news, education, or more. And with more and more users flocking to the app each month, if you’re not using TikTok for your brand, you’re majorly missing out.
Why should you schedule TikTok posts?
One of the biggest reasons you should schedule your TikTok posts is to stay consistent on the platform. Like most social media apps, TikTok awards you for being consistent. And making sure that you’re continuing to post video content on a regular schedule will help your content reach increase and your account to grow.
💡 Flick’s Tip
: Schedule your content with Flick
(we’re an approved TikTok partner!) to save you time and ensure you’re posting at the right time. Each time.
How to schedule TikTok posts on desktop
You can post to TikTok using its own native scheduler—however, there are some slight limitations to using the scheduler.
1. You can only schedule posts up to 10 days in advance.
2. You can only schedule from your desktop.
But if you’re okay with that, here’s the step-by-step on getting your TikToks scheduled.
Log in to TikTok from your desktop browser.
Click on the upload icon in the upper right-hand corner which will take you to the TikTok upload page.
Upload and edit your video to TikTok.
Add your caption and hashtags, edit the cover image, set your privacy settings, and more!
Schedule your video. There will be a schedule button that you can turn on. Select the date and time you’d like it to be posted and you’re ready to go!
How to schedule TikTok posts on Flick
When it comes to scheduling your TikTok posts with Flick, you can do it on both mobile and desktop. Yeah, it’s pretty cool.
Connect your TikTok profile (make sure it is a business account! You can change the settings for your account here
) to your Flick account. On the left-hand side of the screen, click settings
From here, you can link your TikTok profile.
Head to Scheduling on Flick (you’ll see this on the left-hand side of the screen).
Click “New Post”
Make sure your TikTok account is selected to post to.
Upload your video
Edit and crop your TikTok video to the recommended format of 9:16. Also make sure your video is under 10 minutes long.
Write your caption and add your hashtags.
Select a date and best time to post.
Your video will then post automatically for you on your TikTok account.
💡 Flick’s Tip: Make sure you’re scheduling your content to post at the time your followers are online! See when the best time to post is through Flick’s scheduler.
When is the best time to post on TikTok?
Okay, let’s dive into the data. According to Influencer Marketing Hub and Hootsuite, the best times to post during each day are:
All of these times are based on Pacific Standard Time.
Tips for scheduling your TikTok content
Need help making the most out of scheduling your TikTok content? We’ve got you.
Look at your analytics
Go through the analytics on your TikTok account. Do you notice a pattern of what type of content your audience is engaging with the most? Is there a certain time you’ve been posting that seems to be getting more engagement than others? Start making notes on the content and timing of each. You’ll be able to build a content plan once you start paying attention to your analytics more closely.
Build out a content calendar
When you create a content calendar for your social media, it makes creating content for the month ahead so. much. easier. This can also help you see any holes in your content and saves you time with brand voice, spelling mistakes, and posting at the right time for your audience.
When it comes to building your content calendar, here are some key things to think about:
Are there any upcoming launches you have that should be posted about?
What are the CTAs you want to include in your content?
Do you have any KPIs that should be thought about before creating content?
What date and time do you want your content published?
Get as detailed as possible when it comes to building your content calendar so you can make sure that the process of creating and scheduling the content is as seamless as possible.
If you’re looking for the best times to post on TikTok, check out our blog post
where we completely break down the timings for you. You can also learn everything you need to know about stitching and how it can help you go viral on TikTok here
. Get started on scheduling out your TikTok posts by starting your FREE trial with Flick
today by clicking the banner below: