With TikTok being the number one app on the planet at the moment, making sure that you’re timing it right when it comes to posting your content online is key to making your videos go viral. But is there a “just the right time” when it comes to posting on TikTok, or is it all down to posting and hoping for the best? We’re breaking it all down for you today on what the best time to post on TikTok is and how it can help you reach more people.
Is there a best time to post on TikTok? ⏰
Honestly, the most important one and one that isn’t easily answered. We know, we know. But this is mainly because TikTok does a really good job at showing content to users that they will like on your For You Page (FYP). However, the main thing to consider here is that the videos on your FYP are only a few days old and not usually older than that (on the occasion they have content on there that is from weeks before, but this is very rare!). So making sure that you create content that is not only timely but is posted during a timezone where your audience is located and when they’re online scrolling is very important!
It’s similar to why it’s so important to find the best time to post on Instagram—you always want your audience to see it right away and engage, and that way the social media apps actually share your content with more people.
The other thing to keep in mind when it comes to posting is how often you post. How often you post can majorly affect how your content is distributed across TikTok (the app recommends posting 1-4 times A DAY). One of the best ways to check this is by looking through your analytics and seeing how your posts perform on the app. Adjust until you find the perfect schedule for yourself!
But because you might be starting from zero and need some stats to get started, here are some past data to use to start making sure your videos start popping off.
Want to be the first one to use our analytics platform when we release TikTok? Sign up for Flick today to start using our platform to start tracking, scheduling, and analyzing your content today:
Why it’s important to find the best times to post on TikTok
If you’re not posting during the time your audience is active and online, you’re missing out on engagement which could cost you your ability to go viral on that great piece of content you worked so hard at creating. There’s no point in sharing a video with your audience if none of your audience is actually going to see it, right?
TikTok videos have the highest engagement rate per post out of any social media platform so it’s a key part of your social media strategy. And with that strategy means researching and finding the best time to post your content so every single one of your followers is actually seeing it, engaging with it, and sharing it with their own followers.
What is the best time to post on TikTok? 🤔
Okay, let’s dive into the data. According to Influencer Marketing Hub and Hootsuite, the best times to post during each day are:
All of these times are based on Pacific Standard Time.
When is the worst time to post on TikTok?
According to that same Influencer Marketing Hub report, the worst times to post on TikTok are:
5pm, 6pm, and 9pm on any day of the week
10am-3pm on Sunday through Wednesday
12am-4am on Friday through Monday
Any time after 9am on Tuesday
How many times should I post on TikTok?
According to TikTok, you should be posting 1-4 times a day.
Tips on finding the best time to post on TikTok ✍️
Look at your TikTok Analytics 📈
When it comes to finding out the best things that work for your TikTok, going through your TikTok analytics and analyzing the results are going to be the number one thing you’ll want to do. How else are you going to know what’s working for your audience if you don’t know what they like, dislike, and are actually engaging with?
The Video Views section in TikTok analytics is the best place to start if you’re looking for the best time to post. This section will help you get a general overview of what days were the best when it came to your content getting viewed.
Can’t see these numbers? You’ll need to switch your account to a Pro TikTok account to get all the audience and performance insights.
Look at your competition 👀
Another way to figure out the best time to post a TikTok is by looking at your competition. Take a moment to go through your competition’s TikTok videos and see which ones are the most popular. Check for patterns.
Do they post on a certain day? Do they post in the morning or at night?
Start testing your content during the same time they post and see if it works for you as well.
You can easily check how your competition’s videos are doing by seeing the views of each video on their page, shares, comments, and likes.
Know when your audience is online 👯
This might be a “duh!” but it’s something we have to say so you don’t forget! Always check to see when your audience is online.
How do you do this? Make sure your account is in Business or Creator and go to your profile page.
Click the three dots at the top right of the screen
Click “Business Suite” and “Analytics”
In there, you’ll be able to see what time and what days are best for your audience.
Experiment with different posting times ⏰
One of the best ways to figure out when your audience is online and going to engage is by experimenting with different posting times on TikTok. Anytime you post, check your analytics. Are they higher at a certain time? Lower at another time? Keep an eye on your analytics and figure out which timing is working best for you and your content.
If you’re just getting started on TikTok and want to get inspired by what others are doing, click here
to see our favorite brands to follow on TikTok. And if you’re looking to get all the latest and greatest updates when it comes to social media, be sure to subscribe to our podcast where you can learn everything first!