10 TikTok Content Ideas to Get More Followers
TikTok challenges are a great tool to get new followers because any creator or business can participate. Challenges are specific video tasks or dares that users can attempt or remix to their brand. They can be creative, daring, or just plain funny.
When it comes to TikTok challenges, you don’t have to teach anyone anything. The goal is just to entertain. That’s why it’s the best type of content to start with because if a challenge is popular, anyone can try it.
Although you want to join exciting challenges, always ensure they’re safe. TikTok has removed videos tagging challenges like the #CrateChallenge because it ended up with many people getting injured.
The Don’t Rush Challenge has been one of the most popular TikTok trends, with over 1.2 billion views today. In the challenge, you start off looking disheveled in front of the camera. You then pretend to clean the lens with a brush, and as you remove the brush, you’re transformed! It’s mainly suited for fashion and makeup brands and creators, but don’t let that stop you if you’re outside those niches!
Test Out a Viral Hack
You don’t have to put in the effort to make something go viral because, on TikTok, you can piggyback off viral hacks. Of course, make sure the tips you’re promoting aren’t harmful.
Huda Kattan, founder of the major cosmetics line Huda Beauty is always found on TikTok testing out viral makeup hacks. And one popular hack in the makeup industry is putting the foundation in a glass of water first to get a more skin-like finish.
Testing hacks are so engaging because the tips are always a new and exciting way to use a product. This way, people can learn how to get the most out of products you want to promote while providing a source of entertainment. Who said learning couldn’t be fun?
How-To Videos & Tutorials
Tutorials are always very popular on all social media channels, especially TikTok. There’s satisfaction in leaving a social media platform having learned something useful that you can try for yourself.
Short tutorial videos are also beneficial for businesses when showing people new and creative ways to use your products. For example, in Chris Appleton’s famous hairstyling TikTok videos, he always includes different ways to use a product from the brand Color Wow. By doing this he’s managed to give the brand higher recognition because of his expertise.
Organize TikTok Live Streams
TikTok, just like Instagram, offers its users the opportunity to go live, and live streams are great for direct interaction with your followers.
The key to live streaming is staying interesting or relatable. You can host storytimes (which we’re about to talk more about), tutorials, or even exciting announcements that your audience will appreciate.
Consider hosting short and fun competitions on your live streams so that people can win prizes, either from brands you may be working with or products from your own business. This will give your audience more incentive to tune into your live stream whenever you host one.
Although TikTok live hasn’t yet reached the popularity of Instagram live, they’re still worth getting into. According to an Ipsos study, you can grow your TikTok community through lives because audiences engage more with branded content on TikTok Live than on other social platforms.
Include Storytelling in Your Videos
Many audiences enjoy watching storytelling content because it mimics the sensation of being on a video call with a friend.
Your storytelling doesn’t have to relate to your own life, though. You can speak on relevant pop culture topics, popular movies, tv shows, or favorite books. There’s a range of topics you can explore. Add the relevant hashtags, so your subject appears on the right People’s For You pages.
Calming and soothing videos often work well on YouTube because people use them to help them relax or sleep. However, they can work well on TikTok too.
You can consider types of calming videos: soft-sounding ASMR, which gives positive sensory responses for those who enjoy them, or visually satisfying slow-mo videos.
Daily / Weekly Life Vlogs
As crazy as it sounds, giving your audience an insight into your day-to-day life can increase your engagement. The videos don’t have to be long, and daily vlogs on TikTok can usually be about 1 to 2 minutes.
Anna Paul, a 23-year-old Australian content creator, has gained over 6 million followers on TikTok because of her engaging daily vlogs. Her style of vlogging is quite interesting as she applies her voiceovers to her videos and speaks in the present tense about each of the clips, making people feel like they’re there with her. This combined with her consistency and genuinely sweet and candid nature, is what attracts her loyal following. The police have often shut down her organized ‘meet-and-greets’ because way too many people show up to meet her!
On TikTok, the hashtag #TikTokFood has over 43 billion views, which is understandable because everyone eats. How can you possibly go wrong with creating food content?
Food content is also fun to create because you can go in any direction. You can simply create a ‘What I eat in a day as a [your profession]’ or create meals from scratch. There is bound to be a broad audience you attract with your food content, whichever route you choose.
Not many people are looking for videos made by professional chefs because we’re not all trying to cook professionally at home. The best food videos are ones that someone can easily replicate for themselves. While you can show some flair, it’s best not to overcomplicate things.
One of the best ways to use viral TikTok sounds is to dance to them! But don’t worry. You don’t have to attend professional dance classes. Most TikTok dances are relatively simple, so they’re easy for audiences to get involved in.
Dance videos are a great way to spice up your content because your audience can see that you like to have fun, making you more relatable. Try it out by yourself, with a partner, or even with a group to encourage more people to join in on the fun.
Duet & Collaborate
Using the duet feature and stitch on TikTok allows you to collaborate with other creators, allowing you to reach an audience you wouldn’t have been able to on your own. The duet and stitch features will enable you to remix viral content and add your own contribution to it. Make sure your contributions add value to the original, otherwise you could risk getting skipped over.