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10 TikTok Content Ideas to Draw Inspiration from in 2023

If you’re looking to get into TikTok, here are the best TikTok content ideas to help you get started and hopefully go viral.

Posted 1 year ago
tiktok content ideas

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Mackenzie Taylor
Posted 1 year ago
Many established TikTok sensations emphasize the importance of staying consistent by posting something daily to keep relevant on TikTok. But with all that posting, how will you make sure to develop fresh and new ideas every time? Well, keep reading! At Flick, we know a thing or two about making your great content more visible on social media. So, in this article, we’re going to look at some TikTok content ideas that you can gain inspiration from for months to come!

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  1. What is TikTok?

What is TikTok?

TikTok is a popular social media platform that allows users to watch, record, edit, and share short-form video content. In October 2018, TikTok was the most-downloaded social media app globally and has retained its spot in 2022. People love TikTok for its smart algorithm that quickly curates content based on likes and interests.
Many companies seem to sleep on TikTok, but this is a mistake! As the most-downloaded social media, it can be another avenue to reach audiences you otherwise wouldn’t have. It’s a great place to market to Gen Z, as 60% of Gen Zers are TikTokers.
One of TikTok’s best features is the ability to share your TikTok content on Instagram. By using Flick’s Hashtag Search tool to boost your Instagram shares, you will benefit from getting higher recognition for your TikTok account too.

The Benefits of Having Engaging TikTok Content

Reach a wider audience

TikTok has over 1 billion monthly active users, which is 12.8% of the world’s population. The audience is incredibly varied, so you can reach people globally, which helps you gain awareness for your brand.

It’s easier to connect with an audience

TikTok has a wide range of features and filters that appeal to many different types of audiences. There’s something for everyone. Getting involved in specific trends, and using certain hashtags, sounds, or even video filters is a great way to keep audiences engaged and excited about your brand.
With Flick, you can organize and manage your hashtags from TikTok across to your Instagram. This way, you’ll be able to get more recognition and grow your following across platforms.

TikTok has the largest engagement rate on social media

According to a Neuro-Insight study, TikTok has a 15% higher engagement rate than other social media platforms. That’s mainly because short-form video content is the most trending form of content right now. As lives become busier, people find it easier to digest and stay entertained by short videos. So, by leveraging the power of the TikTok algorithm with your engaging content, you’re more likely to gain more followers.

Things to Consider when Creating TikTok Content

  • Engage with your audience. As with any social media platform, when you engage with your audience, they’re much more likely to interact with your content. Don’t neglect to leave comments on other people’s videos, as well as respond to your own.
  • Stay consistent. Showing up for your audience even when you don’t feel like it helps you build a strong relationship with them and grow your reach on TikTok.
  • Don’t be afraid of popular TikTok sounds. Using trending TikTok sounds in your videos can help the algorithm prioritize your videos. They can also help make your video content more entertaining for people that enjoy particular TikTok sounds.
  • Have fun with it. If you’re having fun when creating, it’s likely your audience will have fun watching! TikTok viewers enjoy genuine content, and they’ll be able to tell if you’re forcing content.

10 TikTok Content Ideas to Get More Followers

TikTok challenges are a great tool to get new followers because any creator or business can participate. Challenges are specific video tasks or dares that users can attempt or remix to their brand. They can be creative, daring, or just plain funny.
When it comes to TikTok challenges, you don’t have to teach anyone anything. The goal is just to entertain. That’s why it’s the best type of content to start with because if a challenge is popular, anyone can try it.
Although you want to join exciting challenges, always ensure they’re safe. TikTok has removed videos tagging challenges like the #CrateChallenge because it ended up with many people getting injured.
dont rush challenge tiktok content
The Don’t Rush Challenge has been one of the most popular TikTok trends, with over 1.2 billion views today. In the challenge, you start off looking disheveled in front of the camera. You then pretend to clean the lens with a brush, and as you remove the brush, you’re transformed! It’s mainly suited for fashion and makeup brands and creators, but don’t let that stop you if you’re outside those niches!

Test Out a Viral Hack

You don’t have to put in the effort to make something go viral because, on TikTok, you can piggyback off viral hacks. Of course, make sure the tips you’re promoting aren’t harmful.
Huda Kattan, founder of the major cosmetics line Huda Beauty is always found on TikTok testing out viral makeup hacks. And one popular hack in the makeup industry is putting the foundation in a glass of water first to get a more skin-like finish.
tiktok content ideas glass skin
Testing hacks are so engaging because the tips are always a new and exciting way to use a product. This way, people can learn how to get the most out of products you want to promote while providing a source of entertainment. Who said learning couldn’t be fun?

How-To Videos & Tutorials

Tutorials are always very popular on all social media channels, especially TikTok. There’s satisfaction in leaving a social media platform having learned something useful that you can try for yourself.
Short tutorial videos are also beneficial for businesses when showing people new and creative ways to use your products. For example, in Chris Appleton’s famous hairstyling TikTok videos, he always includes different ways to use a product from the brand Color Wow. By doing this he’s managed to give the brand higher recognition because of his expertise.
hair tutorial tiktok content

Organize TikTok Live Streams

TikTok, just like Instagram, offers its users the opportunity to go live, and live streams are great for direct interaction with your followers.
The key to live streaming is staying interesting or relatable. You can host storytimes (which we’re about to talk more about), tutorials, or even exciting announcements that your audience will appreciate.
Consider hosting short and fun competitions on your live streams so that people can win prizes, either from brands you may be working with or products from your own business. This will give your audience more incentive to tune into your live stream whenever you host one.
live streaming tiktok content
Although TikTok live hasn’t yet reached the popularity of Instagram live, they’re still worth getting into. According to an Ipsos study, you can grow your TikTok community through lives because audiences engage more with branded content on TikTok Live than on other social platforms.

Include Storytelling in Your Videos

Many audiences enjoy watching storytelling content because it mimics the sensation of being on a video call with a friend.
Your storytelling doesn’t have to relate to your own life, though. You can speak on relevant pop culture topics, popular movies, tv shows, or favorite books. There’s a range of topics you can explore. Add the relevant hashtags, so your subject appears on the right People’s For You pages.

Hashtags & Analytics

Find, manage, and analyze hashtags for Instagram.


Calming Videos

Calming and soothing videos often work well on YouTube because people use them to help them relax or sleep. However, they can work well on TikTok too.
You can consider types of calming videos: soft-sounding ASMR, which gives positive sensory responses for those who enjoy them, or visually satisfying slow-mo videos.
ASMR ideas

Daily / Weekly Life Vlogs

As crazy as it sounds, giving your audience an insight into your day-to-day life can increase your engagement. The videos don’t have to be long, and daily vlogs on TikTok can usually be about 1 to 2 minutes.
Anna Paul, a 23-year-old Australian content creator, has gained over 6 million followers on TikTok because of her engaging daily vlogs. Her style of vlogging is quite interesting as she applies her voiceovers to her videos and speaks in the present tense about each of the clips, making people feel like they’re there with her. This combined with her consistency and genuinely sweet and candid nature, is what attracts her loyal following. The police have often shut down her organized ‘meet-and-greets’ because way too many people show up to meet her!
daily vlogs tiktok content ideas
tiktok content ideas daily life video

Food Content

On TikTok, the hashtag #TikTokFood has over 43 billion views, which is understandable because everyone eats. How can you possibly go wrong with creating food content?
Food content is also fun to create because you can go in any direction. You can simply create a ‘What I eat in a day as a [your profession]’ or create meals from scratch. There is bound to be a broad audience you attract with your food content, whichever route you choose.
food on tiktok
Not many people are looking for videos made by professional chefs because we’re not all trying to cook professionally at home. The best food videos are ones that someone can easily replicate for themselves. While you can show some flair, it’s best not to overcomplicate things.

Dance Videos

One of the best ways to use viral TikTok sounds is to dance to them! But don’t worry. You don’t have to attend professional dance classes. Most TikTok dances are relatively simple, so they’re easy for audiences to get involved in.
dance tiktok content
Dance videos are a great way to spice up your content because your audience can see that you like to have fun, making you more relatable. Try it out by yourself, with a partner, or even with a group to encourage more people to join in on the fun.

Duet & Collaborate

Using the duet feature and stitch on TikTok allows you to collaborate with other creators, allowing you to reach an audience you wouldn’t have been able to on your own. The duet and stitch features will enable you to remix viral content and add your own contribution to it. Make sure your contributions add value to the original, otherwise you could risk getting skipped over.
duet stitch tiktok

Wrapping Up

As popular as TikTok is, it’s still a tricky platform to navigate. But, with a good mix of content styles on your page, you can manage to succeed and grow your following.
Remember that you want to build long-term engagement, so use ideas that work for your brand and tailor them exactly to what your audience would want to see. The key is relevance, so you can experiment with content styles that appeal the most to your target audience. This way, you’ll be able to gain the type of TikTok followers that align with your brand.
Want to know another way to grow your reach? With Flick’s Instagram Hashtag Finder, you can attach the best hashtags to get the TikTok videos you post on your story noticed. This allows you to use TikTok to get more Instagram followers. Try it out for free to see how far your reach can go!

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What is TikTok?

The Benefits of Having Engaging TikTok Content

Things to Consider when Creating TikTok Content

10 TikTok Content Ideas to Get More Followers

Wrapping Up

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