Social Media for Nonprofits + Charities: How to Build Your Strategy
Being able to create a social strategy as a nonprofit or charity is incredibly important. Here is your guide for nonprofits on social media strategy and growth.

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Mackenzie TaylorJump to a section ✨
How to set up a Facebook page for a nonprofit
- Type in the name of your nonprofit or charity
- Select “Company & Organizations” as your page type
- Select your page subcategory
- Add a profile photo (want to find the perfect PFP? Click here to find out our top tips)
- Add a cover photo
How to set up an Instagram page for a nonprofit
How to add a donation button to your Facebook page
- Go to your Facebook page
- Click “Add Button”
- Select “Shop with you or make a donation”
- Click “Donate” and then “Next”
- Click “Donate through Facebook”
Sidenote: You’ll need to be enrolled with Facebook Payments for this to work. You might also need to submit paperwork to show that you are a nonprofit or charity to accept donations on your page. - Click “finish”
How to add a donation button to your Instagram page
- Go to your profile and click the hamburger menu at the top of the page.
- Select “Settings”
- Click “Business” then “Donations”
- Toggle the button to turn on the “Add Donate Button to Profile.”


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Social media strategy for nonprofits and charities
Post engaging, shareable content
Launch a fundraiser
Host an online event
Create a hashtag campaign
Hashtags & Analytics
Find, manage, and analyze hashtags for Instagram.