Maintaining multiple social media channels is important, especially if you are a social media manager or are running a business. You need to be able to be reachable and active on all forms of social media if you want to get ahead, but juggling between accounts can be tricky and time-consuming. If you are already posting on Instagram, the likelihood is that you are also posting across Facebook. And, this platform can often be overlooked but is still a crucial building block of any social media strategy, due to the audiences you can reach, and the different ways in which users interact. In order to make your process more efficient, and still pay attention to your most important platforms, you can schedule your posts on Facebook, rather than leaving it to the last minute.
How to schedule posts on Facebook Creator Studio ✍️
Scheduling posts on Facebook is quite simple and you can use Facebook’s own platform to do so. Not sure how? Here’s a simple step-by-step on how to do just that for your account.
Click the section that says “Post something…”
From there, click which page you’d like to post to
Write out your post and add the media you’d like to schedule
Add a location
Select a date and time you’d like the content published
How to schedule posts on Facebook using Flick ✅
To schedule posts on Facebook using Flick, open up flick.tech
, and navigate to your scheduler
. From here, underneath the ‘Content Calendar’
tab, click on the button to select the social you’d like to publish to and click on your Facebook page (you’ll want to make sure it has linked to your account first).
You can select more than one social if you’d like to publish across multiple platforms, but if you just want to publish on Facebook, select this channel. Once you have selected the channel, you can upload images or videos to your media library, or select content that you have already uploaded and saved into your library. Drag the image or video content to the time and day that you’d like to post and Flick will open the post editor.
Once the editor is open, you can either write your caption for one, or multiple platforms. Here is where you can also add hashtags, location tags and alter the time or date you’d like to publish.
Select “schedule” and you’re ready to go!
When is the best time to post on Facebook? ⏰
The best time to post on Facebook will vary depending on your account, where you are from, and most importantly how and when your audience interacts.
If you’re using Facebook Creator Studio, you can find the best times to post in your Insights tab on the left-hand side of the screen. On average, the best time to post during the week is between 1-3pm, as most people are at work and taking a peek on Facebook during their lunchbreak.
Flick will be able to pull your average best times to post according to your audience’s general activity, and you’ll be able to use these insights in our scheduler, so you know your most strategic times to post, without having to work it out manually.
Why you should schedule your Facebook posts
“Okay, but why do I need to post on Facebook?” you might be asking. There are quite a few advantages of scheduling your Facebook posts in advance and we’re going to take you through some of the best advantages of scheduling your Facebook posts.
1. Stay consistent
If you’ve read any of our other guides, you’ll know we’re a broken record when it comes to being consistent online because it’s so important. If you’re not being consistent with your social media, the chances of you growing your social media is minimal. People want to follow you for the content that you post and if you’re not posting consistently, why would someone want to follow your account? When you schedule your content out, you’re planning ahead for the future and making sure that you’re not missing a day.
2. Plan out your content
When you schedule your content out in advance, you can plan out exactly what content you’re going to make. This can help you figure out if there are items you need to create, what captions you need to write, and more far in-advance to ensure you’re making the most out of your Facebook content.
3. Post at the right time
When you schedule out your posts, you can check your analytics and make sure that you’re posting at the time your audience is online. When you post at the time your audience is online, you’ll have a better chance of having higher engagement and reach.
4. Time Management
When you pick a date to schedule out all of your content on a certain day, you’ll save time for yourself in the long run. This will help you spend more time to focus on items you need to create, captions to write, hashtags to find, and more.
Want to learn more about our scheduler and how to use it to save time when managing your social media strategy? Click the banner below!