Instagram Stories β they are one of the best ways to amp up your engagement and connect closely with your followers. Even though they donβt live βforeverβ on the grid and take up that valuable real estate, they can help you retain your followers by allowing them to get to know you, and your voice, more.
In this guide, we cover everything you need to know about creating Instagram Stories that pack a punch, drive engagement and show some creative flair. If youβre looking for something specific, you can jump to a specific point of the guide, here:
Why and how should you use Instagram Stories? Letβs get to the basics
This section covers the basics β think who, why, what, when, and how?
What are Instagram Stories? π
Stories have come a long way since they were introduced to Instagram. Before, you could only upload images, but Stories have come leaps and bounds, allowing you to post videos, collages, polls, games, question stickers, swipe-up links and more. Stories only last for 24 hours and appear at the top of your Instagram feed, disappearing unless you add them to your βhighlightsβ, which appear at the top of your profile.
Is there a limit in terms of how many Stories you can share? No. You can upload as many slides as you want, but they can only last a maximum of 15 seconds (whether itβs a video or a picture).
Why should you use Instagram Stories? β―
There are a number of reasons why you should be using Instagram Stories, so letβs go over a few!
They can bring you closer to your followers, because you can directly respond to their questions, ask their opinions or more authentically jump on and speak to them.
They only last 24 hours. You might not want to chronicle your everyday on the feed, because it would be overload for your followers, right? Any content you donβt want to put on your feed, you can add to your Stories, and it doesnβt have to be as aesthetically high quality as what you might put on the main grid.
Speaking of content, you can repurpose or reuse content that you create and donβt use on you feed, on your Stories, so they donβt go to waste.
You can be more raw. Stories are less curated than the feed, so you have the opportunity to be more open with your followers and share more of your personality, using Stories.
You can drive traffic to your website or business. If you reach 10k followers, or run paid ads, you can also include Swipe Up links on your Stories, which means people can tap through to a link directly. In your Instagram captions, you canβt actually share links, so this is a huge plus.
You can understand what your followers want to see. With features like question stickers and polls, you can collect information from your followers on the content they like to see, as well as their interests.
How do you add an Instagram Story? πΈ
Adding an Instagram Story is easy. You can either create a live Story or upload an existing photo or video that you created before.
On your profile, just click the βplusβ icon in the top righthand corner. Select βStoryβ from the list of options. From here, you can directly record a video, make a Boomerang, or take a photo, or you can swipe up to upload an existing piece of content from your camera roll.
What size are Instagram Stories? π
Instagram Stories should be 1080Γ1920 (9:16 aspect ratio).
How to add drawings and text to your Stories πΌ
Once youβve added your content, you might want to give a little more context by adding drawings, arrows or text. To add text, click the βAaβ icon, and swipe through the font and color options until youβre happy with your choice. You can also center your text, add backgrounds, animate it, or enlarge it, with the buttons in the text editor.
To add drawings, click on the squiggly line tool. From here, you can select colors, and draw with pens, highlighters or neon lines. There is also an arrow tool, which allows you to draw flawless arrows on your pictures and videos.
Did you know that you can use more colors for text and drawings than those displayed on Instagram? When you are in the text or drawing editor, just tap the βinkdropperβ button in the lower left-hand corner. This allows you to select a color from your photo or upload, and use it as the color of your text or drawings!
How to add music to Instagram Stories πΈ
Did you know that you can pick from some of the top tracks, search for your fave song, or see whatβs trending and add them to your Instagram Stories? Weβve already written an article on our best practices for adding music to Instagram Stories,
so click here! How to add stickers, polls, gifs and more to Instagram Stories π
To add any cute extras to your Instagram Story, just click the βsmiley faceβ button at the top of the Story editor. From here, youβll see a large list of options for things you can add to your Story β and thereβs a lot, so donβt get overwhelmed.
What stickers can you add to your Stories? π
Location tags β you can geotag your location, to show your followers where youβre visiting, whether its a cute food spot or a great concert.
Mentions β even though you can tag people in Stories using text, you can also use stickers to mention other users.
Hashtags β again, although you can use hashtags using text, you can use the Hashtag sticker (for a maximum of one hashtag) to make it stand out a little more. This is great if youβre using something branded, or youβre at an event.
Questions β you can use the question sticker to ask you followers a question or have them submit their questions for you!
Gifs β by clicking gifs, you can search giphy for cute gifs you might want to add to your content to help contextualize it.
Music β you can add music to Stories using a sticker.
Emoji sliders β you can use this to let your followers tell you how much they love something,
or use it in a poll! You can also pick the emoji you want to use.
Reshare β this is a new one and is only available to some users. Itβs a way that you can reshare your own, or other peopleβs feed posts on your Story.
Poll β this is a βyes or noβ poll that you can use to ask your followers to vote and share their opinions.
Quiz β Select up to four options, and use this to create quizzes on your Stories for your followers to play.
Links β if you donβt have 10k followers, you can still share links by using the βlinkβ sticker on Stories.
Donations β you can highlight and ask your followers to donate to a specific cause or fundraiser with this one!
Countdowns β put in a specific date and let your followers turn on notifications for the countdown.
Want to read about how to find cute stickers for your Instagram Stories? π
click here! How to use filters on Instagram Stories π
There are a bunch of fun filters you can use on Instagram, which track your face, or just add effects to your pictures and videos. To use them live, just scroll along the options which should appear at the bottom of the screen. If you want more, just click the magnifying glass.
How to share Stories with close friends π―ββοΈ
Have some Stories that you only want some people to see, but not others? Thatβs ok! You can create a list of βclose friendsβ on Instagram with select users that you can share certain Stories to. To do this, click the three lines in the top-righthand corner of your profile. From here, select close friends, and then click on the people you want to add to the list.
When you upload a Story you can select whether you add it to your Story or to your close friendsβ list.
How to add multiple pictures to an Instagram Story βοΈ
π‘Did you know that you can also change the shape of the pictures you add to a Story? When you upload the additional image, tap on it and the frames will change to different shapes.
How to add Stories to Instagram Highlights β¨
Did you know that
Instagram Stories can actually stay on your feed for longer than 24 hours? You can add highlights to your profile that are exclusively made up of Instagram Stories that youβve posted. You can also categorize these highlights based on different things like βtravelβ or βoutfitsβ.
Hereβs everything you need to know on creating the best highlights.
How to share someone elseβs Story πΉ
Repurposing content is never a bad idea. You can share other peopleβs Stories if they tag you, or if you like the content (so long as you get permission).
To read our toolkit on how to repost Stories (even if youβre not tagged),
click the link. How to add closed captions to Instagram Stories π
Instagram has recently added the option to add auto-generated speech-to-text captions on Stories where you might be talking. This is a great option
if you want to make your Stories more accessible to users who may not be able to listen to audio. You can click
here to find out how to add closed captions to Stories, Reels and more.
How to change your background color on Stories π
Your Stories donβt always have to be an image. In fact, you can change the background color of your Stories to pretty much anything you like.
Visit this article to do it! How to create engaging Instagram Story content π
So youβve got to grips with the basics, and youβre ready to start creating? The most important thing to keep in mind is that your Stories should be creative, interesting, and engaging. You want your followers to not feel compelled to press that βskipβ button or stop watching your Stories altogether, so here are a few best practices to start you off!
Best practices for engaging content β
Diversify the type of content you post
Instagram moves fast, and our attention span on social media isnβt often as long as weβd like it to be. Because of this, you want to make sure your followers arenβt getting fatigued with your content, and that youβre not posting the same thing every single day.
The best way to make sure you do this is by creating a content calendar or plan β not just for your feed, but for your Stories too. You can create a schedule based on different Story formats, and pick which days you want to post specific things, in advance. Sticking to a schedule not only holds you accountable and keeps your organized, but your followers will also know what to expect, and when to tune in to see their favorite series.
For example, you might decide that every Monday, you want to share and spotlight inspirational quotes for a βMotivation Mondayβ series. On Wednesdays, you might want to implement quizzes or Q&As with your audience. On Fridays, you might regram some of your favorite UGC content. It doesnβt have to be elaborate, just make sure youβre planning ahead, so you donβt panic post content that isnβt up to scratch.
Make use of Instagramβs features
As we know, Instagram actively wants us to use any new feature that they roll out. This goes for Stories too, and using different formats that the platform provides you with is a great way of killing two birds with one stone, since it also helps diversify your content. Make use of the in-built question stickers, polls and more.
Donβt go overboard with the sales stuff
Whilst Stories can be a great medium for selling since they have that all-important βswipe upβ link (and now have included link stickers) you donβt want to overload your followers will sales-only posts. If they feel overwhelmed or feel your content is inauthentic, it could be likely that they will stop tuning in.
Take your followersβ opinions into account
Instagram Stories are such a great way of directly speaking with your followers and collecting their opinions, wants and thoughts. If youβre ever stuck for content ideas, why not jump on Stories and ask your followers what they want to see? Whatβs more, is that if you engage with your followers authentically via Stories, they might start sharing Stories of their own which tag your account, and spread your profile even wider. Because Stories donβt take up that same valuable real estate as posts on the feed, itβs much more likely another account will feature or mention you in their Stories.
Post consistently
As always, if you set a schedule β stick to it. Instagram rewards consistency, so try to post Stories often, whether itβs daily or every other day.
Donβt make it a chore
We totally get it. Having to think about a WHOLE other content format can seem intimidating or stressful, but itβs ok. Stories are important, but it doesnβt mean you have to be creating brand-new content that requires a lot of resources in order to excel. Think about repurposing content you already have, utilize platforms like Canva already have pre-made templates, and make them your own. Part of whatβs great about Stories is that they are super organic β you could even hop on and record a video of yourself talking, interacting, and asking questions, as long as youβre engaging with your audience.
Creative and fun ideas for creating Instagram Stories π¨
Not sure how to come up with ideas for creative and engaging Story content? Weβve written an entire article dedicated to
formats you can try, here! How to analyze Instagram Stories π
Like any good social media strategy, youβll want to analyze your performance in order to improve. You should implement this with your Stories too, and thankfully, Story analytics has come along leaps and bounds.
Previously, you could only view limited analytics on Stories, and only for a limited time, so youβd need to be quick. Now, Instagram has extended access to its API, which means tracking Story performance is a lot easier. To view the most useful analytics for Stories and how to read them,
view our dedicated blog post here. Want to monetize your Instagram Stories? πΈ
As weβve noted, Instagram Stories can be a great social selling platform, as users can easily access links through the swipe-up and sticker features. Instagram itself doesnβt allow users to attach links to videos, Reels, feed posts or captions, limiting link sharing to the profile bio. If youβre thinking about tracking the traffic or sales from your Instagram Stories, remember to use tracked links with accurate campaign names, so you can later monitor traffic in Google Analytics.
π‘ Did you know, if you have an Instagram shop, you can also swipe up directly to your products, shop, or product collections?
We hope you learned everything you need to know about creating Stories that pack a punch! Want us to add more of your burning IG Stories questions to this guide?
DM us on Instagram, or leave us a comment β€οΈ If you want our definitive guide on Instagram Hashtags and how to increase your reach by 40%, click the banner below.