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How to Use Social Media as a Real Estate Agent

Are you a real estate agent and not sure what to post on social media? Here’s how to effectively use social media as a real estate agent.

Posted 6 months ago

Written by

Mackenzie Taylor
Posted 6 months ago
As a real estate agent, you’re busy all of the time. You’re showing off properties, you’re making phone calls, you’re filing paperwork, you’re getting inspectors to check houses. And the thought of adding social media to that list feels scary, daunting, and just not worth it. But trust us, using social media as a real estate agent will help you so much in the long run. You’ll get new eyes on houses you’re listing and the possibility of new leads who want to either buy or list their property.
Prioritizing social media is a must when you’re a real estate agent but where do you even begin? What platforms should you be on? What tools should you be using to help you? In today’s post, we’re taking you through everything you need to have an effective social media strategy and start selling those listings.

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  1. What social media platforms should real estate agents be on?
    • Facebook
    • LinkedIn
    • Instagram
    • TikTok

What social media platforms should real estate agents be on?

First thing is first, what platforms should you be on? There are so many different social media platforms but which ones are actually going to work for you? Every platform is different with different types of audiences that you can appeal to. Here are some of the platforms you should be on:


Yes, you should be on Facebook. With Facebook’s business tools, you can effectively target the demographic that you want your posts to reach. Are you looking to reach an older audience? Is someone looking for a starter home? Property developers looking to snatch up a new condo? Whatever you’re looking for, you can put money behind your post that directly targets that specific lead.
You can also add things like “Call,” “Book an Appointment,” and “Email” buttons; add reviews to your page for testimonials from your clients; and even create long-form posts for future clients to see your listings and what they can expect from you as their real estate agent.


Honestly, don’t sleep on LinkedIn. It’s a great B2B platform for you to connect and network with other real estate agents that could help you with future listings or would be good to have in your phone book.
It’s also a great place to display your accolades and a good visual resume for those clients that decide to Internet stalk you before officially making you their real estate agent.


If you’re not on Instagram showcasing the homes you’re selling, you’re doing it wrong. Instagram is a great place for you to show off the houses and your happy clients.
By using Instagram, you can also tap into their business features (similar to Facebook) where you can geo-target your desired audience. You can also utilize the Instagram Reels and Stories options to show videos of the properties and give information on things like what people should look out for when trying to find a real estate agent, things to look for at a certain property, and more.


TikTok is huge at the moment for real estate agents. It’s a great way for you to quickly showcase a home in a short-form video, along with location, cost, and when you’re running an open house.
TikTok has multiple features for business owners like “Nearby,” where people can watch videos that are nearby their current location; TikTok ads where you can geo-target your audience so your content is being seen by your exact audience and so much more.

What types of content should a real estate agent post on social media?

For most people on social media, it’s not the best to be too sales-focused. However, for a real estate agent, you should be all about getting those sales and showing off those houses! It quite literally PAYS for you to be sales-y on your socials. But what can you do online to make sure you’re both selling houses, and also making people interested in you and the content you provide? We’ve got a few ideas for you:


View this post on Instagram


A post shared by D R U M E L I Λ (@drumelia_real_estate)

Property photos

This is an obvious one, we know. Showcase your best homes in the best possible way through videos and images. If you want someone to buy a home, the best way to do it is by showing off the best images of the home.
You can do a walkthrough of the home on Instagram and Facebook Reels or TikTok videos. You can highlight what makes the property unique and all the best selling points of the place.
Be sure to also highlight the cost, square footage, and other details that people would want to know about the surrounding areas to really sell the property.

Client reviews

People love to know what it’s like to work with you, so give them that info straight away by asking your clients for testimonials about you.
Share a photo of your clients either holding keys to their new place or with a “SOLD” sign in their hands (with their permission, of course!) and a small blurb about why they loved working with you so much.
This gives you social proof that you are great to work with, but it’s also a way to show off who you are behind the scenes! Everyone loves to feel close to the person they follow online.


View this post on Instagram


A post shared by Terrence Rogers (@trogstl)

Rewards and accomplishments

Have you won any real estate awards? Show that off! Highlight the real estate company you work for if they have won any awards recently and show off any accolades you have won throughout the years.

Tips and tricks

As a real estate agent, people trust you when you talk about homes and selling homes so give people what they want! Give advice on what people should look for when it comes to working with a real estate agent. Give tips on questions buyers should be asking. Give examples of things to look out for when looking at your first home.
A lot of people haven’t bought a home before and are looking for any and all advice on how to get started. This is a great way for you to show those people who you are, your expertise, and why they should trust you.

Open houses

Sharing events or open houses on social media will help you generate real estate leads and get new people through the door of the houses you’re looking to sell.
Create an event on Facebook and share an image or video on your Instagram to generate interest in your open house. We recommend adding money behind the post so more and more people can see it and you have more people at your event.

Neighborhood guide

Neighborhoods are a big reason why someone moves into a new space. Posting about the neighborhood like local restaurants, boutiques, and more can be a great way for you to compel buyers into wanting to move into a property.
Highlight the neighborhood by creating a carousel post of the best places or creating a Reel or TikTok of you walking through the neighborhood and walking through the best spots with reasons you love it.

Home makeover

Who doesn’t love a good makeover? Show off some tips for how to makeover your home on a budget. Show off before and after photos of how someone can maximize their space. Share inspirational photos of homes with great before and after photos.
People love to be inspired and shown ways how they can make use of the space they have without spending too much money.
You can also show off homes that you have renovated or know the owners renovated before selling and explain how it helped them sell their place even faster.


View this post on Instagram


A post shared by Kailee Tedesco (@tedescorealestate)

Home maintenance tips

Think about new buyers and homeowners and how they might not know things to be on the lookout for when it comes to owning a home. Offer advice and educate your audience on things they must do when it comes to home maintenance—like roof repairs, cleaning gutters, how to clean a dishwasher and more!

Tool to help you with your real estate social media

If you’re unsure if you have the time to fully invest in social media for your real estate company, you need a tool that can help you get started and consistent on social.
Using a tool like Flick will help you with your various social platforms and create content for you in seconds.
By using Flick’s AI Social Media Marketing Assistant, you can get access to an endless amount of content and caption ideas for your real estate social media. All you have to do is type in a keyword or topic and the AI Assistant will come up with the best ideas for your brand or business in no time at all.
Plus, share with Flick your brand’s website or Instagram handle, and the AI Assistant will come up with Brand Info based completely on your brand. You can then use that Brand Info for all of your caption ideas so that every single caption is tailored to you fully.
Not only that, but you can then schedule all of the content the AI Assistant has created right inside Flick. With a single click of a button, you will have content scheduled for weeks (or months!) in advance without doing too much heavy lifting.
Shave off hours of your time by using Flick’s AI Social Media Marketing Assistant for your social media accounts.
With Flick, you’ll get:
  • Various post ideas with a single wordAuto-generated hashtags based on your caption that are the best fit for your content
  • Repurposes long-form content into short bite-sized social media posts
  • Schedule out content from Flick all with a single click
  • Analyzes all of your social media content and lets you know how you’re doing based on your competition
  • Writes completely in your brand voice
Start a free 7-day trial today and get started on creating the best (and quickest!) content for your social media accounts.


What social media platforms should real estate agents be on?

What types of content should a real estate agent post on social media?

Tool to help you with your real estate social media

Talk Social To Me

Get the latest social media gossip, memes, news and tips sent straight to your inbox.

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