How to Use Social Media as a Real Estate Agent

Are you a real estate agent and not sure what to post on social media? Here’s how to effectively use social media as a real estate agent.

Posted 6 months ago

Written by

Mackenzie Taylor

Posted 6 months ago

As a real estate agent, you’re busy all of the time. You’re showing off properties, you’re making phone calls, you’re filing paperwork, you’re getting inspectors to check houses. And the thought of adding social media to that list feels scary, daunting, and just not worth it. But trust us, using social media as a real estate agent will help you so much in the long run. You’ll get new eyes on houses you’re listing and the possibility of new leads who want to either buy or list their property.

Prioritizing social media is a must when you’re a real estate agent but where do you even begin? What platforms should you be on? What tools should you be using to help you? In today’s post, we’re taking you through everything you need to have an effective social media strategy and start selling those listings.

💡 At Flick, we know that social media marketing can be challenging. Having the right tools or support can make a world of difference. We have different ways to help depending on what you’re looking for.

Done-for-you social media management, tailored to small business budgets. Get access to Flick’s in-house team to help you save time and build your brand on social. We’ll help with content creation, strategy, planning, and scheduling at an affordable price.
AI Content Creation Tools, all the tools you need to create content easily and just the way you want. Get help at every stage of the social media process: building your strategy, planning posts, designing graphics, writing captions, finding hashtags, and turning your media into ready-to-share content.
Social Media Management Tools, everything you need to manage your social media. Access our scheduling tool and post your content at the exact time your audience is online; deep dive into the analytics of your social media accounts; and discover the best hashtags tailored to your exact account.

When it comes to creating a social media strategy, reach out to our team, and we can get you something that helps you reach your goals!

Jump to a section ✨

Weekly Social Media Strategy for a Real Estate Agent
Why Social Media is Essential for Real Estate
Choosing the Right Social Media Platforms
- Identifying Your Target Audience
- Creating a Consistent Brand Image
Top Social Media Platforms for Real Estate
Content Creation Strategies for Real Estate Agents
What types of content should a real estate agent post on social media?
Measuring Your Success
- Key Performance Indicators (KPIs)
- Analyzing Your Data
Common Social Media Mistakes to Avoid
Tool to help you with your real estate social media
- Flick’s Social Media Management Tools
Conclusion

Weekly Social Media Strategy for a Real Estate Agent

Channels: Instagram, Facebook, LinkedIn (Optionally: Twitter/X, TikTok for expanded reach)

Content Pillars:

Property Listings
Educational/Informational Content
Behind the Scenes / Personal Branding
Client Testimonials / Success Stories
Community Highlights

Weekly Posting Schedule

Monday: New Listings / Showcase Properties

Purpose: Highlight new properties, showcase unique home features, and get potential buyers excited.
Post Ideas:
- Property Showcase: High-quality photos or a short video tour of a new listing.
- Carousel Post: Series of images highlighting each room or special features.
- Story: Post quick clips of each part of the home, using “Swipe Up to View More” (if possible) or “DM for Details.”
Caption Idea: “New to the market! 🏠 This [describe property briefly] is in [Location]. Interested in a tour? DM me or click the link in bio! #JustListed”

Tuesday: Educational Tips / Industry Insights

Purpose: Position yourself as an expert by providing useful real estate knowledge.
Post Ideas:
- Educational Carousel: “5 Tips for First-Time Home Buyers” or “Mistakes to Avoid When Selling.”
- Reel or Short Video: Quick “Did You Know?” facts about the buying or selling process.
- Infographic: Create a simple graphic with mortgage tips, closing costs, or home staging tips.
Caption Idea: “Thinking about buying a home? Here are a few things you need to know! 📝 #HomeBuyerTips #RealEstateAdvice”

social media for real estate instagram trends

Wednesday: Local Market Update / Trends

Purpose: Keep followers informed about the local market and establish your knowledge in your region.
Post Ideas:
- Market Snapshot: Post the latest local stats (e.g., average home price, days on market).
- Video Update: Briefly discuss trends you’re seeing, such as “Is it a buyer’s or seller’s market?”
- Story Poll/Quiz: Ask questions like “Do you think the market will rise or fall next quarter?”
Caption Idea: “🏡 Curious about the current market in [City/Area]? Here’s a quick update! #MarketUpdate”

Thursday: Testimonial / Success Story

Purpose: Build credibility and trust through real client success stories.
Post Ideas:
- Client Testimonial Graphic: Use a Canva template to design a clean, branded testimonial post.
- Reel: A video clip of you celebrating a recent closing or a client interview (with permission).
- Story: Share a photo from a recent closing with a brief thank-you note to the client.
Caption Idea: “Nothing is more rewarding than seeing happy clients! 🌟 Thank you, [Client’s First Name], for trusting me to find your dream home! #HappyClient”

Friday: Local Business Highlight / Community Connection

Purpose: Engage with the community, support local businesses, and build rapport.
Post Ideas:
- Photo or Video of a Local Spot: A favorite coffee shop, a local park, or a popular restaurant.
- Interview: Short Q&A with a local business owner or employee.
- Story: “Supporting local! Check out [Business Name].” Include a poll or question to encourage engagement.
Caption Idea: “This Friday, I’m at [Business Name]! 🌆 Supporting local businesses in [City] makes our community stronger. Have you been here yet? #SupportLocal #CommunityFirst”

Saturday: Personal Branding / Behind-the-Scenes

Purpose: Show your personality, establish authenticity, and let followers connect with you personally.
Post Ideas:
- Day-in-the-Life Video: A casual video of your day as a realtor.
- Photo: Snapshot of yourself in action, maybe staging a home or preparing for a showing.
- Story: Short video clips or boomerangs of you setting up for an open house, attending events, or grabbing coffee before showings.
Caption Idea: “Weekend hustle! 🏡 A day in the life of a realtor means being ready for anything. What does your Saturday look like? #RealtorLife #SaturdayVibes”

Sunday: Open House Promotion / Q&A

Purpose: Drive engagement with live events and create anticipation for the week.
Post Ideas:
- Open House Announcement: Details about an upcoming open house, with an RSVP call to action.
- Q&A Post: Ask followers what real estate questions they have; respond to questions in Stories.
- Live Tour: If hosting an open house, do a live walk-through on Instagram or Facebook.
Caption Idea: “Join me this Sunday for an open house at [Property Address] from [Time]. Can’t make it? DM me for a private tour! #OpenHouseSunday #DreamHome”

Flick’s tip: Tired of coming up with captions yourself? Try Flick’s Free Instagram Caption Generator. Simply enter a topic and Flick’s tools will do the rest for you.

Why Social Media is Essential for Real Estate

In today’s digital world, social media is more than just a way to keep in touch with friends and family. It’s a really effective way to build your brand, draw in clients, and stay ahead of the competition.

Building Brand Awareness

Social media enables real estate agents to establish a solid, recognizable brand presence. With tools for increased visibility and targeted audience reach, platforms like Facebook, Instagram, and LinkedIn allow agents to connect with a vast network, far beyond local referrals. Consistent sharing of relevant content and proactive engagement help agents become trusted industry experts, enhancing their credibility in a competitive market.

Increased Visibility: Social media platforms like Facebook, Instagram, and LinkedIn offer unparalleled reach, allowing you to connect with a vast audience beyond your immediate network. By consistently sharing valuable content and engaging with users, you can establish yourself as a thought leader and industry expert.
Reaching a Wider Audience: With targeted advertising options, you can tailor your messaging to specific demographics and interests, ensuring your content reaches the right people. Whether you’re targeting first-time homebuyers, luxury property investors, or families looking to relocate, social media provides the platform to connect with your ideal clients.

Generating Leads

Social media is an invaluable tool for attracting potential clients and generating leads. Through engaging content, agents can showcase their knowledge and build trust with prospects, drawing them in naturally. By incorporating eye-catching visuals, informative videos, and interactive elements like polls and quizzes, agents can captivate audiences and drive meaningful interactions that convert viewers into qualified leads.

Attracting Potential Clients: Social media offers a unique opportunity to showcase your expertise and build trust with potential clients. By sharing insightful market updates, property listings, and helpful tips, you can position yourself as a reliable resource and attract leads organically.
Creating Engaging Content to Drive Conversions: High-quality visuals, compelling narratives, and interactive polls and quizzes can captivate your audience and encourage them to take action. By strategically incorporating calls to action, such as requesting contact information or booking a consultation, you can effectively convert social media interactions into valuable leads.

Enhancing Customer Relationships

Building trust and credibility is key in real estate, and social media provides an ideal avenue for creating those personal connections. By sharing relatable, behind-the-scenes glimpses of daily work and openly engaging with followers, agents can foster stronger, more authentic relationships. Additionally, social media offers a direct line of communication for providing top-tier customer service, making clients feel valued, and increasing overall satisfaction and loyalty.

Building Trust and Credibility: Social media allows you to humanize your brand and connect with potential clients on a personal level. By sharing behind-the-scenes glimpses of your work, engaging in genuine conversations, and offering valuable insights, you can build trust and credibility, positioning yourself as a trusted advisor rather than just a salesperson.
Providing Excellent Customer Service: Social media platforms serve as a direct communication channel with your clients. Promptly responding to inquiries, addressing concerns, and providing personalized service can significantly enhance the customer experience and foster loyalty.

Choosing the Right Social Media Platforms

While numerous social media platforms exist, not all are equally effective for real estate. It’s crucial to identify the platforms most relevant to your target audience and align your strategy accordingly.

Identifying Your Target Audience

Understanding Demographics and Preferences: Consider your ideal client’s age, location, interests, and preferred content formats. Are they millennials seeking urban apartments or baby boomers looking for suburban homes? Do they prefer visual content like photos and videos or written articles and blog posts?
Tailoring Your Social Media Strategy: Once you understand your target audience, you can tailor your content, tone, and engagement strategies to resonate with them.

Creating a Consistent Brand Image

Developing a Strong Brand Identity: Your social media presence should reflect your brand’s personality, values, and target audience. Consider your brand name, logo, color scheme, and tone of voice. Consistency across platforms will help you build brand recognition and stand out from the competition.
Maintaining a Consistent Tone and Style: Ensure your language, imagery, and style are consistent across all your social media channels. This consistency creates a cohesive brand experience and fosters a strong and recognizable brand identity.

Top Social Media Platforms for Real Estate

First thing is first, what platforms should you be on? There are so many different social media platforms but which ones are actually going to work for you? Every platform is different with different types of audiences that you can appeal to. Here are some of the platforms you should be on:

Facebook

Yes, you should be on Facebook. With Facebook’s business tools, you can effectively target the demographic that you want your posts to reach. Are you looking to reach an older audience? Is someone looking for a starter home? Property developers looking to snatch up a new condo? Whatever you’re looking for, you can put money behind your post that directly targets that specific lead.

You can also add things like “Call,” “Book an Appointment,” and “Email” buttons; add reviews to your page for testimonials from your clients; and even create long-form posts for future clients to see your listings and what they can expect from you as their real estate agent.

Twitter

Twitter is a perfect place for sharing quick market updates, news articles, and industry insights that keep your audience informed and engaged.

Its fast-paced environment enables you to react promptly to market changes, interact with users directly, and share timely content, which helps build your reputation as a well-informed industry expert. Frequent, valuable updates position you as a go-to source for real estate knowledge and deepen connections with your followers.

Honestly, don’t sleep on LinkedIn. It’s a great B2B platform for you to connect and network with other real estate agents that could help you with future listings or would be good to have in your phone book.

It’s also a great place to display your accolades and a good visual resume for those clients who decide to Internet stalk you before officially making you their real estate agent. This can be a key aspect when highlighting your achievements in your property management business plan.

Instagram

If you’re not on Instagram showcasing the homes you’re selling, you’re doing it wrong. Instagram is a great place for you to show off the houses and your happy clients.

By using Instagram, you can also tap into their business features (similar to Facebook) where you can geo-target your desired audience. You can also utilize the Instagram Reels and Stories options to show videos of the properties and give information on things like what people should look out for when trying to find a real estate agent, things to look for at a certain property, and more.

TikTok

TikTok is huge at the moment for real estate agents. It’s a great way for you to quickly showcase a home in a short-form video, along with location, cost, and when you’re running an open house.

TikTok has multiple features for business owners like “Nearby,” where people can watch videos that are near their current location; TikTok ads where you can geo-target your audience so your content is being seen by your exact audience and so much more.

YouTube

YouTube is ideal for real estate agents to share in-depth content like property walkthroughs, virtual tours, and market analysis, offering audiences a comprehensive view of listings and valuable industry insights. This long-form video platform allows agents to build credibility as thought leaders, attract a wider audience, and foster trust by showcasing expertise and local knowledge.

Consistently posting high-quality content on YouTube not only enhances visibility but also drives organic traffic, making it an essential tool for connecting with prospective clients and elevating one’s brand in the real estate market.

Content Creation Strategies for Real Estate Agents

The key to success on social media is to create content that resonates with your audience and provides value. Yes, while this seems obvious, it can be challenging! Here are some tips on how to get started:

High-Quality Visual Content

Professional Photography and Videography: Invest in high-quality interior photography and videography to showcase properties in their best light. Use wide-angle shots, natural lighting, and professional editing to create visually appealing content that captures attention and drives engagement.
Eye-Catching Graphics and Infographics: Use graphic design tools to create visually appealing infographics, presentations, and social media graphics that communicate information effectively and enhance brand recognition.

Engaging Written Content

Compelling Property Descriptions: Craft captivating property descriptions that highlight unique features, evoke emotions, and entice readers to learn more.
Informative Blog Posts and Articles: Provide valuable insights into the real estate market, home buying and selling tips, neighborhood guides, and industry trends.
Helpful Tips and Advice: Offer practical advice to homebuyers and sellers on topics such as financing options, home staging, negotiation strategies, and market analysis.

Sharing User-Generated Content

Encouraging Customer Testimonials and Reviews: Request testimonials from satisfied clients and showcase their positive experiences. Positive reviews can build trust and credibility with potential clients.
Reposting Positive Feedback and Experiences: Share user-generated content, such as client photos or videos, to demonstrate social proof and highlight the positive experiences you create for your clients.

What types of content should a real estate agent post on social media?

For most people on social media, it’s not the best to be too sales-focused. However, for a real estate agent working as a solo practitioner or in a multi-platform property management company operating globally or locally like Airbnb Management Sydney, it should be all about getting those sales and showing off those houses!

It quite literally PAYS for you to be sales-y on your socials. But what can you do online to make sure you’re both selling houses, and also making people interested in you and the content you provide? We’ve got a few ideas for you:

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A post shared by D R U M E L I Λ (@drumelia_real_estate)

Property photos

This is an obvious one, we know. Showcase your best homes in the best possible way through videos and images. If you want someone to buy a home, the best way to do it is by showing off the best images of the home.

You can do a walkthrough of the home on Instagram and Facebook Reels or TikTok videos. You can highlight what makes the property unique and all the best selling points of the place.

Be sure to also highlight the cost, square footage, and other details that people would want to know about the surrounding areas to really sell the property.

Client reviews

People love to know what it’s like to work with you, so give them that info straight away by asking your clients for testimonials about you.

Share a photo of your clients either holding keys to their new place or with a “SOLD” sign in their hands (with their permission, of course!) and a small blurb about why they loved working with you so much.

This gives you social proof that you are great to work with, but it’s also a way to show off who you are behind the scenes! Everyone loves to feel close to the person they follow online. Similarly, landlords can benefit from using a landlord reference letter template to provide tenants with reliable documentation, helping to build trust and maintain professional relationships.

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A post shared by Terrence Rogers (@trogstl)

Rewards and accomplishments

Have you won any real estate awards? Show that off! Highlight the real estate company you work for if they have won any awards recently and show off any accolades you have won throughout the years.

Tips and tricks

As a real estate agent, people trust you when you talk about homes and selling homes, so give people what they want! Offer advice on what people should look for when it comes to working with a real estate agent and how certain improvements can increase the value of your property. Provide tips on questions buyers should be asking. Give examples of things to look out for when looking at your first home.

A lot of people haven’t bought a home before and are looking for any and all advice on how to get started. This is a great way for you to show those people who you are, your expertise, and why they should trust you.

Open houses

Sharing events or open houses on social media will help you generate real estate leads and get new people through the door of the houses you’re looking to sell. A real estate investor virtual assistant can help you manage and promote these events online, making it easier to reach a broader audience.

Create an event on Facebook and share an image or video on your Instagram to generate interest in your open house. After the event, design your real estate flyer template and promote it on various social platforms to attract new people. We recommend adding money behind the post so more and more people can see it and you have more people at your event.

Neighborhood guide

Neighborhoods are a big reason why someone moves into a new space. Posting about the neighborhood like local restaurants, boutiques, and more can be a great way for you to compel buyers into wanting to move into a property. For that matter highlighting properties managed by local real estate companies can further emphasize the neighborhood’s charm and show potential buyers how these companies specialize in curating homes tailored to local tastes.

Highlight the neighborhood by creating a carousel post of the best places or creating a Reel or TikTok of you walking through the neighborhood and the best spots with reasons you love it.

Home makeover

Who doesn’t love a good makeover? Show off some tips for how to make over your home on a budget. For more extensive renovations, homeowners can also consider contracting a home improvement loan to fund larger projects without draining their savings. Show off before and after photos of how someone can maximize their space. Share inspirational photos of homes with great before and after photos.

People love to be inspired and shown ways how they can make use of the space they have without spending too much money.

You can also show off homes that you have renovated or know the owners renovated before selling and explain how it helped them sell their place even faster.

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A post shared by Kailee Tedesco (@tedescorealestate)

Home maintenance tips

Think about new buyers and homeowners and how they might not know things to be on the lookout for when it comes to owning a home. Offer advice and educate your audience on things they must do when it comes to home maintenance—like roof repairs, cleaning gutters, how to clean a dishwasher and more!

Measuring Your Success

It’s crucial to track your progress and measure the effectiveness of your social media efforts. This data will guide your future strategies and ensure you’re achieving your goals.

Key Performance Indicators (KPIs)

Tracking website traffic: Monitor your website’s traffic from social media, identifying which platforms and content are driving the most visitors.
Monitoring social media engagement: Track metrics such as likes, comments, shares, and reach to understand how your content is resonating with your audience.
Measuring lead generation and conversion rates: Analyze how many leads you generate from social media and how effectively you’re converting them into clients.

Analyzing Your Data

Using analytics tools: Utilize built-in social media analytics tools or third-party platforms to gain insights into your audience, content performance, and engagement metrics.
Identifying areas for improvement: Analyze your data to identify areas where you can optimize your content, strategies, and tactics to achieve better results.

Common Social Media Mistakes to Avoid

While social media can be a powerful tool, avoiding common mistakes will maximize your success.

Inconsistent Posting

It is so important to post regularly on social media. Establish a consistent posting schedule and stick to it. Regularly sharing content keeps your audience engaged and helps you build brand awareness.

💡 Flick’s tip: You can remain consistent on social media by using a scheduler, like Flick’s Scheduler. Post all of your content in advance and at the exact time your audience is online.

Ignoring Comments and Messages

If you learn anything from this blog post, let it be this: Do not ignore comments or DMs! Promptly respond to comments and messages, showing your audience that you value their input and engagement. Ignoring messages can create a negative impression and damage your reputation.

Overusing Sales Pitches

Balancing promotional content with valuable information is the key to success on social media. Don’t solely focus on selling your services. Provide valuable content, industry insights, and helpful tips to build trust and position yourself as a thought leader.

Neglecting Mobile Optimization

If your content isn’t mobile-friendly, you’re doing it wrong. Most people access social media on their smartphones. Ensure your content is mobile-friendly by optimizing your images, videos, and captions for mobile screens.

Tool to help you with your real estate social media

At Flick, we understand the demands of social media marketing and offer tailored solutions to fit different needs, helping you grow your brand and achieve social success.

done for you social media management flick

For businesses looking for a hands-off approach, our Done-for-You Social Media Management provides comprehensive support at an affordable rate.

Designed with small business budgets in mind, this service grants you access to Flick’s in-house team, who will handle all aspects of your social media management—from content creation and strategy to scheduling and engagement.

With Flick’s team managing your social presence, you save time, stay consistent, and effectively build your brand on social media without stretching resources. Book a call to see how are team can help you today.

iris social media marketing easy and effective

If you’re interested in doing it yourself but want expert support, Flick’s AI Social Media Manager is here to simplify the process and accelerate results.

Powered by advanced AI, this tool assists with every stage of content creation: developing strategy, planning posts, designing visuals, writing on-brand captions, and finding optimal hashtags.

By simply entering a keyword or topic, the AI generates relevant post ideas, captions, and media suggestions tailored to your brand. For added customization, share your website or Instagram handle, and the AI will develop content specifically aligned with your brand’s voice. It even allows seamless scheduling, so you can plan weeks or months of content in advance with just a few clicks.

Start a free 7-day trial to get started today!

Flick’s Social Media Management Tools

Finally, for those who need all-in-one management capabilities, Flick’s Social Media Management Tools bring everything you need into one powerful platform.

Use the scheduling tool to post at the most engaging times for your audience, dive into advanced analytics to track your performance, and uncover hashtag recommendations uniquely suited to your account.

Plus, Flick’s AI can repurpose longer content into social media-ready posts and provide daily notifications on viral trends tailored specifically to your niche. With Flick’s tools, you’ll have everything needed to manage, analyze, and optimize your social media strategy efficiently, enabling you to save time and maximize impact.

Start a free 7-day trial today to get started.

Conclusion

Social media has fundamentally transformed the real estate industry, offering agents unprecedented opportunities to build their brand, attract clients, and connect with a global audience. By embracing the strategies outlined in this guide, you can leverage social media’s power to elevate your real estate business and achieve lasting success.

Content

Weekly Social Media Strategy for a Real Estate Agent

Why Social Media is Essential for Real Estate

Choosing the Right Social Media Platforms

Top Social Media Platforms for Real Estate

Content Creation Strategies for Real Estate Agents

What types of content should a real estate agent post on social media?

Measuring Your Success

Common Social Media Mistakes to Avoid

Tool to help you with your real estate social media

Conclusion

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