How to Use and Create a LinkedIn Business Page for Your Business in 2023
Struggling to figure out how to use a LinkedIn business page for your business or brand? Learn everything you need to know to get started.
Posted 10 months ago
Written by
Mackenzie TaylorPosted 10 months ago
LinkedIn is definitely not a social media platform to be slept on. It used to be a platform all about finding jobs and networking but now it’s much more than that. And it’s definitely one of the best platforms for businesses to be on if they are looking for new clients or to talk up their brand and biz! I mean, what better place to talk about your business than a business/career social media platform? If you’ve been going back and forth on whether or not you should create a LinkedIn business page, chances are, you need one.
In today’s article, we’re going to give you all of our top tips on how to create a LinkedIn business page, what to post, and easy ways to create content for the page.
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Why do you need a LinkedIn business page?
Let’s start with the simple question: why do you need a LinkedIn business page?
LinkedIn is *the* place for professional networking—yes, still. It’s a perfect place for professionals in any industry to exchange ideas, develop partnerships, and figure out new areas and niches they can expand into.
Having a LinkedIn profile helps establish a strong online presence for your brand, connects you with new and potential clients, and taps you into a huge network of experts in any industry.
Other reasons why a LinkedIn business page is so important are:
Brand showcase
Show off your brand! LinkedIn is the best place for you to show who and what exactly your brand is. You can talk through what your brand’s values are, highlight your company’s mission statement, show off your products and services, and so much more.
Credibility
Have you ever Googled a business and it didn’t have an online presence really … anywhere? Keeping a LinkedIn page that is full and consistent is a great way for you to build credibility with customers. People can quickly view your accomplishments, recent launches, and more in one spot.
Industry insights
By being on LinkedIn, you can stay up to date on anything and everything that is happening in your industry: news, trends, innovations, whatever you need from the platform. Join various groups, follow different thought leaders, and start engaging in more discussions online to build your reach and profile.
Networking with talent
If you’re looking for someone to come work for you and your business, there is no better place than LinkedIn. You’ll be able to easily filter through different profiles and search for people who have the skills you’re looking for quickly and effectively.
How to create a LinkedIn business page
If you’re unsure of how to create a LinkedIn business page, you’ve come to the right section.
- Step 1: Launch your web browser and visit LinkedIn.com.
- Step 2: Sign in to your personal LinkedIn account. If you don’t have one yet, create a personal account by following the on-screen instructions.
- Step 3: Once signed in, click on the “Work” tab at the top right corner of the page. A drop-down menu will appear.
- Step 4: From the drop-down menu, select “Create a Company Page.” It’s time to set up your LinkedIn business page!
- Step 5: Choose the appropriate type of LinkedIn page for your business. You can select from options like “Small business,” “Medium-sized business,” or a “Showcase page” for specific products or services. Pick the option that best suits your needs.
- Step 6: Enter your official company name in the designated field. Ensure accuracy and consistency with your brand identity.
- Step 7: Create a LinkedIn public URL for your business page. This URL will serve as your page’s web address, so make it simple and reflective of your brand.
- Step 8: Upload your company logo. Choose a high-quality image that represents your brand effectively. Ideally, the logo should be square with a recommended size of 300 x 300 pixels.
- Step 9: Craft a compelling company description. This description should captivate your audience in 2,000 characters or less. Highlight your company’s mission, unique selling points, and key offerings. Keep it concise and engaging.
- Step 10: Fill in your company details, such as the industry you operate in, company size, and the location of your headquarters or primary office.
- Step 11: Preview your LinkedIn business page to ensure all the information is accurate and visually appealing. Make any necessary edits or adjustments before proceeding.
- Step 12: Click on the “Create page” button to officially create your LinkedIn business page. Congratulations, you’ve just set the foundation for your online presence!
- Step 13: Enhance your page further by adding a cover image that aligns with your brand identity. The recommended size for the cover image is 1,536 x 768 pixels.
- Step 14: Add additional details to your page, such as your website URL, contact information, industry-specific hashtags, and any other relevant information you want to share with your audience.
- Step 15: Start creating compelling content for your page. Share updates, industry insights, job openings, and engaging posts to connect with your audience and establish your brand’s thought leadership.
- Step 16: Connect your employees to the LinkedIn business page by adding them as team members. Encourage them to link their personal profiles to the company page, expanding your brand’s reach.
- Step 17: Engage with your audience and respond to comments and messages promptly. Foster connections, build relationships, and showcase your brand’s responsiveness and professionalism.
- Step 18: Regularly monitor your page’s performance using LinkedIn’s analytics. Gain insights into post engagement, audience demographics, and follower growth. Adjust your content strategy based on these metrics to optimize results.
Tips for your LinkedIn business page
Marketing on LinkedIn can be tricky and if you’re struggling with getting the engagement you want, coming up with content ideas, and more, here are some of our top tips to make sure you’re marketing yourself like an absolute pro that you are:
Optimize your content
Optimizing is SO important. LinkedIn, like most social media platforms, uses an algorithm to make sure that the content being served on a feed is relevant to the person seeing it. When it comes to creating your own content, make sure you’re using the language of your ideal followers—what do they like? What do they want? Figure that out and optimize your content for them.
Other ways you can optimize are:
- Always include a visual asset with your post. Text-only posts just don’t do as well.
- Include a call-to-action, figure out how to do that HERE.
- Call out the audience you’re trying to get to engage with the post. “Calling all marketers, don’t we have the thing JUST for you!”
- Respond quickly to any comments you get on the post!
- Ask questions to get people to actually engage and respond.
- Tag people and the pages mentioned.
Check out your analytics
Want to know what type of content people want from you? Check out your analytics! Being able to go through the insights of what people are engaging with and what people just … aren’t will help you nail down your marketing strategy.
On your LinkedIn page, go to the “Analytics” tab at the top and click one of the drop-down items to get more information on visits, posts, leads, and more!
Schedule your content in advance
When it comes to posting on social media, you want to remain consistent—yes, even on LinkedIn. Scheduling your content in advance will help you do just that.
Using a Scheduler (like Flick!) will make sure that you’re never missing out on a single day of content, plus you’ll be posting at the exact right time your audience is online.
💡 Flick’s tip: Start a 7-day free trial with Flick to try out our Scheduler and start seeing an increase in your growth on LinkedIn.
Use an AI tool to help create content
This is an important one if you’re struggling to make the time to create really good content for your social media—using an AI tool will help you create content in seconds. And the best part?
It will be on-brand, engaging, and will help ensure that you have good content every single time.
With Flick’s AI Social Media Marketing Assistant, you’ll get access to an AI Assistant this is like having a seasoned marketing pro in your back pocket at all times.
It will help you brainstorm, write, and plan all of your social media in advance. You’ll get access to all of your ideas inside your Content Planner and better organize how you want to plan and schedule your captions.
Want to try it out today? Get access to our FREE caption generator today and get endless caption ideas in seconds.
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