What does Instagram verification mean?
Unless you’ve been living under a rock, you’ve probably laid eyes on the little blue check marks that appear on some Instagram, Facebook, and Twitter accounts. Like gold, these verification badges are in high demand as they indicate that the account is genuine.
In Instagram’s words, getting verified means that the platform “has confirmed that an account is the authentic presence of the public figure, celebrity or brand it represents.” For example, the blue tick in TikTok’s Instagram bio tells us we’re looking at the official account, not an imposter.
Instagram verification is basically your badge of authentication on Instagram. It helps people know that go to your page that you are the real deal. It’s easy to see why that little blue checkmark is such a prized possession. They are pretty rare and come with some prestige and status when you have it—think: Instant Celebrity Status.
Not only can being verified improve your SEO strategy on your Instagram account, but it can also lead to higher engagement levels. Let’s take a look at the necessary info you need to obtain your blue tick status.
Who can be verified on Instagram?
Anyone! Yes, seriously. Anyone can request to be verified on Instagram. However, Instagram is incredibly picky about who actually gets verified. And unfortunately, they don’t always state the reasons they don’t want to verify someone. Annoying? Absolutely.
Adding to the complexity, having a blue checkmark on Facebook or Twitter (even if it’s linked to your Instagram) does not necessarily ensure that you’ll receive one on Instagram. Each platform has its own set of guidelines and differs from platform to platform.
So how do you go about getting the verification? Instagram has stated that “only some public figures, celebrities, and brands have verified badges on Instagram.” This means that they tend to only give badges to those who are likely to be impersonated. Now, how do you be eligible?
Authentic: Your account must represent a real person, registered, business, or brand.
Unique: Only one account per person or business can get Instagram verified.
Public: Your account has to be a public account. No private accounts will be verified.
Complete: You must have a complete bio, profile picture, and at least one post.
Notable: This one can be dicey but Instagram wants to make sure that your name is well-known and searched for.
Tips to get verified on Instagram
While applying for verification is simple, actually getting approved is another story entirely. To help you maximize your chances of being approved, here are some best practices and tips to help you move forward.
Be highly searched for
One of the best ways to get that blue check is by being highly searched for! Instagram needs to know if people care enough about you to go to the search bar and type in your name.
This can be accomplished by actively promoting yourself and your brand through various means, such as press releases or product launches. As Instagram does its own research, having your name pop up in the news cycle can greatly improve your chances of getting verified.
Also, it’s best to remember that quantity is not as important as quality in terms of followers, as having an inactive audience will hinder your visibility and engagement.
Defining your niche rather than trying to appeal to everyone is the best road to travel. Planning Instagram content around one specific area will boost recognition as users are more likely to chase your content. Higher engagement will help establish you as an influencer in the eyes of Instagram.
Don’t apply before you’re ready
Just because you have a badge, doesn’t mean you will automatically become a successful Instagram influencer. So, just because you can technically apply for verification whenever you want, it doesn’t mean that you should. Before you apply, make sure that do everything you can to prove your account is worthy of a verification badge.
Build your Instagram followers
Write the perfect Instagram bio.
Use a professional picture or an easily identifiable company logo.
Give Instagram every reason to take your application seriously. Remember: Real people are behind the verification process so you just need to convince them!
Be active on IG
Stay active and use Instagram to its fullest potential. Post new, unique content regularly, use Instagram Stories to help engage with your audience, use Reels and any other feature that will help you reach new followers.
In addition to applying Instagram Reels strategies, it’s a good idea to stock up on photos that appeal to your target audience. As Instagram is a visual medium, it makes sense to post content that resonates with your audience. Tools such as Flick can provide valuable insight into your online presence and engagement metrics. Speaking of engagement, don’t forget to respond to comments, like posts, and explore relevant Instagram hashtags. Instagram Stories has interactive features like ask me a question that spark online conversations. You can then share these convos with your followers to drive more engagement and debate.
Engaging with users reassures Instagram that you’re a go-getter that welcomes online conversation, as this plays an essential role in getting verified. Remember, nobody said this was going to be easy!
Steer clear of purchasing an Instagram verification badge
The steps to securing a verification badge can be challenging, but they’re not impossible (especially if you follow this handy guide!). Nonetheless, many influencers might be tempted to take a shortcut. But in the Instagram verification game, there are no shortcuts.
Instagram scammers can appear genuine in what they offer. That’s why it’s so important you stay on guard against these scams. We’ve all seen the users in comments who can sell you their blue tick for a small price. These are all shortcuts that eventually lead nowhere.
The problem is the more followers you have, the more likely you are to be targeted. So it’s best to stay alert and grow your account organically. Focus on creating engaging and unique content, and ignore the comments that are too good to be true!
Schedule your posts for maximum engagement
As audience engagement and verification go hand-in-hand, scheduling your posts will help secure maximum exposure. After all, there’s no point in crafting the perfect piece of content if no one is awake to see it.
Tools such as Flick’s Instagram Post Scheduler automatically posts your updates for you, ensuring you never miss out on a golden opportunity. Flick also informs you of the best times to post as well as in-depth analysis on your content. This gives you an idea of the content that’s making the most impact (you can then use this info to make better content).
As the Instagram verification process looks for engagement, posting at the right time ensures you receive peak exposure. Additionally, Instagram is more likely to recommend recent posts on their explore tab, so knowing the best time to post doubles down on exposure.
Take a look at the best times to post below:
It’s also worth sticking to a consistent posting schedule as this promotes loyalty among your followers. Thankfully, your Post Scheduler can help with this process. So before setting up a reminder, check out our article on the best time to post on Instagram for more information. Hashtags are a powerful tool for increasing engagement and your chances of getting verified. In fact, a March 2022 report found that Instagram posts containing three to four hashtags had an average impression rate of 3.41 percent. That means for every Instagram post, you should aim for three to four hashtags to boost your impressions.
In a nutshell, when you use relevant and popular hashtags, your posts are more likely to be seen by a wider audience. This increased visibility demonstrates to Instagram that your account is legitimate and valuable, all essential components for getting verified.
Additionally, hashtags can increase engagement on your posts, especially by combining general hashtags such as #music with specific, branded hashtags. Think of it as the best of both worlds. Moving forward, choose relevant hashtags for your brand and avoid spam hashtags. These are normally to blame for why your Instagram hashtags are not working. Remember to research your hashtag strategy using Flick, and don’t forget to use hashtags on Instagram Stories, Reels, and IGTV videos. Finding out what hashtags are trending will also give you a leg up in securing engagement.
Personalize your posts
Adopting a specific brand voice and visual style is the perfect way to differentiate your account from impersonators. Showing off your personality with unique content will land you firmly on Instagram’s radar. Keep in mind Instagram will only verify accounts that are authentic and engaging.
Additionally, Instagram stays away from accounts with robotic and generic content. If there are other accounts online doing the same thing, why would users specifically seek out your profile?
That’s why you need to post content that only you can provide. Whether it’s a selection of hashtags unique to you added to every post or behind-the-scenes content that only you and your brand can generate. Personalized content adds a one-of-a-kind touch and reassures Instagram of your authenticity.
Delete any cross-platform links in your bio
Not everybody knows this, but Instagram exhibits a few jealous tendencies. Unfortunately for us, it’s not in a cool, Miley Cyrus Flowers way, it’s much pettier than that. For instance, verified accounts aren’t allowed to encourage users to follow other social media profiles in their Instagram profiles.
So even if you have a large following on Facebook or YouTube, encouraging users to follow these profiles in your Instagram bio will decrease your chances of becoming verified. However, it’s fine to include links to your website, landing pages, and other campaigns.