Meta Verified: What It Is and What It Means for You

Meta Verified is officially being tested! Learn everything about the verification subscription and if you should subscribe for your account.

Posted 7 months ago

Written by

Mackenzie Taylor

Posted 7 months ago

Well, well, well. In a shocking turn of events, Meta is stealing another social media platform’s idea (if you can’t tell this is sarcasm, this is sarcasm). Meta announced this week that they will be testing a new pair verification for Instagram and Facebook for $11.99. Sound familiar? Like … Twitter familiar? So what exactly is this verification test mean and what do you get with it? Let’s dive into Meta Verified and what it means for you.

Jump to a section ✨

What is Meta Verified?
How do you sign up for Meta Verified?
Can businesses sign up for Meta Verified?
Why is Meta Verified a thing?

What is Meta Verified?

According to The Zuck, Meta Verified is a “subscription service that lets you verify your account with a government ID, get a blue badge, get extra impersonation protection against accounts claiming to be you, and get direct access to customer support. This new feature is about increasing authenticity and security across our services.”

How quickly this rollout will happen and whether or not it’ll have the same fate as Twitter when Twitter first rolled out the feature (i.e. people impersonating others) still remains to be seen, but getting direct access to customer support? That could be the key reason to spend $11.99 each month.

How do you sign up for Meta Verified?

At the moment, Meta Verified is being tested only in New Zealand and Australia. And hopefully, the rest of the world will be allowed if the initial test goes well.

But to be able to sign up, you’ll need:

To be 18 years of age or older
Submit a government ID that matches the name and photo you have on Instagram and Facebook

With Meta verified, users will also get access to exclusive stickers for Stories and Reels and 100 free stars per month (Meta’s version of digital currency).

Can businesses sign up for Meta Verified?

Currently, Meta said that businesses can’t sign up for Meta Verified. You also can’t change your profile name, username, birthday, or profile picture without doing the verification process all over again.

Sounds fun.

Why is Meta Verified a thing?

While it’s definitely very similar to what Twitter is doing, it also seems like Meta is taking verification and authenticity a bit more seriously (I’d really like to know when they start working on getting rid of all the bots looking at my Instagram Stories).

What do you think about paying for verification? Would you do it or are you going to pass on it? Let us know over on Instagram! Also, be sure to subscribe to our newsletter so you’re up-to-date on all the latest social media news.