The emergence of TikTok has sparked a new interest in short-form videos. But not all companies market to TikTok users, which skews younger. If you want to target a different audience—say, millennials—then Instagram Reels might be the way to go. 👀
1. Plan and Storyboard Your Content 🤔
Before you start creating your Reels, it’s important to take some time to plan and storyboard your content. This will help you ensure that your videos are cohesive and on-brand. It will also make the editing process much easier.
Think about these questions to help you storyboard your content:
What is the overall theme or message of my Reel?
What kind of images and footage will I need to create my Reel?
What are some creative ways to transition between clips?
Over time, as you become more comfortable with making Reels, you’ll be able to wing it and create content on the fly. But in the beginning, it’s important to take some time to plan and storyboard your content. This will help you ensure that your Reels are high-quality and on-brand—which is exactly the look you’re going for!
It’s important to remember that Reels are meant to be viewed vertically on smartphones. That means an aspect ratio of 9:16 works best. A 1080×1920 pixel resolution is also ideal.
4. Go with the Algorithm’s Flow 📊
The algorithm plays a larger role for Reels than it does for other types of content on Instagram. Users see only the Reels that are recommended to them based on their interests and the people they follow.
While this may seem like a disadvantage at first, it’s actually an opportunity to reach a whole new audience. By creating Reels that are relevant to your target audience, you can get your content in front of people who wouldn’t normally see it.
Generally, the algorithm favors Reels that are:
On the other hand, the algorithm penalizes Reels that are:
If you’re still not sure how the algorithm works, don’t worry. Just keep an eye on your analytics and make note of when your Reels are getting the most views. Then, try to post during those times. over time, you’ll get a feel for when the algorithm is working in your favor and when it’s not. Want to dive deeper into your analytics and get a weekly report sent straight to your email? Click the banner below to start your 7-day FREE trial with Flick
5. Evaluate Your Reels’ Performance 📈
Social media marketers used to have to wait months or even years to see how their content performed. But with Reels, you can get real-time insights into your videos’ engagement and reach.
To access these insights, simply go to your Reels tab and click on the three dots in the bottom right-hand corner of any Reel. This will bring up the “Insights” tab. Select it to see how your Reels are performing across several metrics, such as:
How many times have users played your Reel
How many users viewed your Reel
How many times have users saved your Reel
How many times have users shared your Reel, via DM or Stories
Knowing how your Reels are performing will help you adjust your content strategy moving forward. If you notice that a particular type of Reel is getting more engagement than others, try to create more content like that in the future.
Creating Reels can be a great way to connect with your audience and show off your brand’s personality. But it’s important to remember that success doesn’t happen overnight. It takes time, effort, and experimentation to find what works best for you and your business. So don’t get discouraged if your first few Reels don’t perform as well as you’d like. Just keep producing quality content, and you’ll eventually find your stride!