What is AI marketing?
Let’s start with the basic question first: what the heck is AI marketing anyways? AI or artificial intelligence in marketing is when you use AI tools to help make your job in marketing a lot easier. A lot do AI tools will do the boring bits of marketing for you (like gathering customer data, analyzing results, and helping with targeting in ads). Recently, with the release of ChatGPT, AI has been helping marketers streamline their workflow when it comes to putting together a social media strategy for their marketing content.
These tools are to help marketers be quicker at their job (as we all wear about a million hats as marketers!), so you have time to spend on other tasks that need more of your attention.
How can AI be used in marketing?
One of the most challenging things when AI gets introduced into your team is figuring out exactly … where you want to use it. There are so many ways you can implement the tool, and these are our favorites for getting started:
AI Blog post writing
If you’re ever struggling to try to come up with a blog post and staring at a blank screen (been there, done that, have many, many t-shirts), then using an AI prompt to help you get started is a great way to go.
With an AI blog writing tool, you can use the AI to help you:
Create an outline to get started writing your blog
Write long-form content for you quickly that you can then go in and edit to make sure it’s perfectly in your voice and style.
Write blog post titles, meta descriptions, and more to make sure your blogs are SEO-friendly
As a friendly reminder—as we love our writers of the world!—AI can absolutely help you get started but it won’t be able to replace YOUR voice and definitely won’t be pitch-perfect and ready for publication after it’s been written. Be sure to always look back on the content that has been created and tweak and make it yours where necessary.
AI for SEO
As we stated above, AI can help you with perfecting your SEO
on your blog, website, and social media content. SEO is so important if you want to rank on search engines and be found in general online and on social media.
Use the AI prompt and give a keyword you want to build SEO around for your content. Other ways AI can help you with your SEO content are:
Finding keywords for you to rank on
Produce blog content that is SEO-friendly in seconds
Optimize old content for you in seconds
Write blog titles and meta descriptions that will help you rank
It can take a long time to figure out the perfect caption, what type of content will work best for your audience, what images or videos you want to use, and so much more.
With AI for social media, you can quickly create social media strategies in seconds, write scripts for YouTube videos, and so much more. Click here to find out different ways to use AI for your social media and how Flick can help.
AI for email marketing
One of the best ways to capture the attention of your audience and market to them is by building your email list. With an effective email list, you know that your audience is interested in what you have to say. But … writing emails can be daunting, especially when you’re speaking to a huge list of people.
That’s where AI can come in and help save the day. You can create promo materials faster, write engaging and clickable subject lines, and so much more.
AI for customer support
If you’re a small business owner or just someone who doesn’t have enough time to answer all of their customer support inquiries, you might need an AI chatbot to come in and help you with the simple questions your business or brand might be getting bombarded with.
There are a number of tools that can help streamline the process of customer service for you and this will help your customer experience be even better (which, trust us, is what you want!).
Benefits of using AI in marketing
While there might be a lot of people going “But isn’t AI going to take my job? Isn’t this a bad thing to start implementing in my company?” Take a deep breath. We promise it’s going to be okay. There are so many benefits to using AI in marketing and all of them mean hitting your goals faster and making you better and more efficient at your job. And there’s nothing better than that. Honestly.
If you’re still unsure, here are some of our favorite benefits of AI in marketing:
Helps spark creativity
This is a BIG one. How many times have you sat in front of the computer screen willing for something to come to your brain that was creative and interesting? If you’re anything like me, 1000000000s of times. With AI, you can use it to spark an idea to help you get started.
Using a tool like Flick’s Content Planner
, you can use a keyword you would like the tool to help you brainstorm ideas around and it will provide you with endless ideas all in seconds. Yeah, the dream.
Automate repetitive tasks
All those days of doing the same mundane tasks to complete a weekly report
can be streamlined when you use AI to do those tasks for you. Even things like answering the same FAQ question from your clients or users can get quite monotonous—save yourself time, energy, and money by using AI to automate those tasks that are just plain … boring.
Data-driven decision making
If you’re doing advertising in your marketing (and honestly, if you’re not, what are you doing?), using AI can help you make better and quicker decisions to target your audience in a more effective way. Instead of spending hours trying to figure out the exact right demo you need to target in your ads
, AI will do that task for you so all you have to do is plug in that information and go.
Better customer relationships
I know, I keep harping on about AI helping you with the customer service experience and it’s because it’s true. Being able to answer your customers’ questions quickly so they can make that final purchase is so important. Plus, having good customer service will ensure that your customers keep coming back every single time.
Yes, it’s true. If you use your AI marketing tools in the best ways when it comes to targeting your audience through AI data, you will get better ROI every single time on your ads.