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AI Content Creation: Everything You Need to Know

Curious what AI content creation is and how to make it work for you and your social media strategy? We’re here to break it all down for you.

Posted 1 month ago
ai content creation

Written by

Mackenzie Taylor
Posted 1 month ago

We know, we know. Everyone and their brother is talking about AI and how you can use AI to create all the content your little heart desires. With Google announcing its new AI product and ChatGPT being the talk of the town, it’s time to really dig into what the heck AI content creation is, how you shouldn’t worry that it’s going to take away your job as a marketer, and how you can make it work into your social strategy. In today’s blog, we’re breaking down everything you need to know about AI content creation and might even have a fun new feature coming soon to Flick to get you excited about creating content once more. 👀

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  1. What is AI Content Creation?
    • What is ChatGPT?

What is AI Content Creation?

AI (artificial intelligence) content creation is when someone used AI to create and make content (seems simple enough). There are many ways to do this and the most recent example that people have been using and turning to has been ChatGPT.


What is ChatGPT?

ChatGPT is an AI language model developed which is trained on a massive amount of text data to generate human-like text based on the questions it’s asked and the data it receives.

The thing people love about ChatGPT right now is that it can respond to various types of questions and provide answers, summaries, and continue conversations in a natural way—well, as natural as it can for an AI product.

A huge question that keeps cropping up since AI has been back in the marketing space being: “Will AI replace copywriters and marketers?”

And we’ve got a thing or two to say about that.

💡 Flick’s Tip: Listen to our latest podcast episode where we break down everything you need to know about ChatGPT and how to make it work for your content strategy.


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Will AI replace copywriters, social media managers, and marketers?

No. Honestly, take a deep breath because we know it’s been top of mind for a lot of people right now. Yes, there will absolutely be an increase in people using AI in their everyday lives with their job—from content ideation to subject lines, etc—but it will never be able to replace the human behind the really great copy.

What do we mean by that? Well, AI doesn’t understand nuance. It doesn’t understand a good joke. And a lot of the content doesn’t have that extra sprinkle of sass that we all know you come to Flick for. 😏

Plus, if we end up depending on AI too much to create all of our content, all the content in the world will end up sounding exactly the same.

Think of your favorite brand that you follow online. Why do you like to follow them? What about their content keeps you coming back for more? Who is your favorite author? What about their writing keeps you engaged?

It’s not just about the brand or the writer, but about their personality. Their style. Their uniqueness. And thankfully for content, AI can’t replicate that.

Instead, think of AI as a great tool to have in your toolkit. It can help you get started with initial ideas for your content and help you get set up for success by having a constant and consistent workflow.

How can AI help with social media strategy?

There are quite a few ways that AI can help with social media strategy:

At the moment with Flick, you are using some of our AI tools already when it comes to working with our hashtag tool, Best Times to Post, overall detailed analytics reports, and more. You’re using this as an effective tool to make sure that your social media strategy is working best for you!

Another way you can use it (and what this entire post is about) is content creation.

If you’re stuck trying to come up with:

  • Social media posts
  • Blog post ideas
  • Video ideas
  • Product descriptions

And quite a few more things, using an AI tool can help you get started with sparking that initial idea, which is why we’re excited to be testing out a new AI tool inside Flick to help you with caption ideas for your content. At the moment, we’re still in Beta and working hard on making it the best tool on the market for you to use.

Stuck trying to come up with content ideas for the month ahead? We’ve got you! Test out our AI Social Media Assistant to brainstorm content ideas in seconds along with the best on-brand captions for your social media posts. Click the banner below to get started with a 7-day free trial of Flick!


What is AI Content Creation?

Will AI replace copywriters, social media managers, and marketers?

How can AI help with social media strategy?

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