In case you’ve been living under a rock recently, you’ll have heard of ChatGPT and AI and everything in between when it comes to AI in marketing. There’s been a lot of uproar from copywriters and social media managers alike who wonder what this technology means for their jobs … and we’re here to say, it’ll be a useful tool in your belt when it comes to creating and generating ideas for your future social media strategy. If you’re an entrepreneur, content creator, social media manager, or just need some fresh ideas to streamline your social media workflow, AI-powered marketing tools should be added to your list of “must-have” items.
It’ll help you create an effective social media strategy
while creating content 10x faster, on-brand, and hitting your goals even quicker. Here are our top AI marketing tools you need for 2024.
What is Artificial Intelligence (AI)?
Let’s start off simply: what is AI? Artificial intelligence is software that can process a lot of data.
Wow, cool thanks. What does that actually mean though? It’s essential things you use already. Google, Netflix’s algorithm making suggestions for you, Siri and Alexa answering questions you ask—all these things are run by artificial intelligence. So even though it might sound a bit like science fiction, it’s already in our everyday use. Now … how do you use this to your benefit when it comes to marketing? Let’s explain.
How is AI used in marketing?
When it comes to marketing, you want the most reliable information and data you can. Time is of the essence in the world of marketing because pulling reports, data for clients (and yourself!), and creating a marketing strategy around that information can be incredibly time-consuming.
That’s where AI tools come in. AI tools can help you analyze the most amount of information possible, quicker than you can manually. There are a number of different AI marketing tools that will help you with any area of marketing you need extra support:
SEO content writing
And so much more. To help you get started, here are some of our favorite AI marketing tools that will make your workflow quicker and more efficient.
One of the tools that we use often at Flick! Grammarly is a great website or extension that you can use that will analyze your writing content for ways it can be improved.
The tool can be used anywhere you’re writing online—Facebook, Instagram, Gmail, Word, etc—and it will go through and highlight errors or make suggestions that you can accept or ignore. Not only will it check for grammar and punctuation, but it will also go through and spot redundant words, and writing style that is inconsistent, and even suggests different words to make the sentence flow more naturally.
Grammarly is free to use for basic writing suggestions and tone detection. You can also upgrade to get Grammarly which will provide clarity, vocabulary, and tone improvements.
Curious about how your customers navigate your website? With Fullstory you can have full access to the journey of a website visitor from their first visit to conversion.
Fullstory implements an AI to track every movement, click, and page visit across a visitor’s visit to create a “story” around that visitor. Through this AI, it can help people find errors on their websites and ways they can make easy wins on updating different areas of their website much quicker than guessing and hoping for the best.
You can try Fullstory for free for up to 14 days before switching to a paid subscription.