Oh, AI. It really is everywhere and honestly? For good reason! Not only can AI help you with your workflow and time management, but it can streamline your processes and help you get more conversions and better ROI in the long run for your business. And if you want more traffic to your website and more sales, using AI in your advertising will help you get there. Not sure why or how to even use AI in advertising? That’s what we’re here for! Learn everything you need to know to get started, along with three of our favorite AI tools for advertising.
What is AI for advertising?
If you’re unfamiliar with AI currently (first of all, HOW?), you’ll want to go back and read a few of our blogs on why AI (AKA: Artificial Intelligence) is everywhere right now and how it can help your marketing here and here. But for a quick overview: AI in advertising is when you use AI tools to help optimize and enhance various aspects and parts of your ads so you have better results in the long run.
AI tools can help provide you with key insights into your ads, automate a lot of the tasks that are time-consuming for you, and can even personalize your campaigns so you’re using better-targeted ads that are reaching a more targeted audience.
There are a variety of different types of AI tools you can use to have better results from your advertising—scroll down to see the best AI tools for your advertising and how to use them effectively.
Why do you need AI for advertising?
A big question we get a lot recently is: “Why do I need AI?” And the simple answer is that you don’t, but if you want to be on top of your game, streamline your workflow, and be ahead of the competition—AI will be the best thing to have in your social media and marketing toolkit.
With AI tools you can really dig into:
There are AI tools out there that can help you identify and segment your preferred targeted audience through demographic, interests, and behavior. Start using tools like a customer relationship management (CRM) and data management platform (DMP) which can help you collect and analyze data to create super detailed profiles for your clients and customers.
The AI tool can then use the data that it’s gathered to create super-targeted ads to make sure it’s reaching the right audience for your business.
Speaking of targeted ads, AI can improve the performance of your ads by helping you with automatically testing and optimizing your ads with different headlines, images, call-to-action (CTAs), and ad placement.
When creating ads for social media, an AI tool can help with dynamic AI ad maker, which allows advertisers (AKA you!) to customize ad content based on individual users’ preferences!
That means when a user is browsing the web or scrolling their social media pages, the AI tool will analyze their behavior, browsing history, and purchasing patterns to make sure that the ads that are being targeted at them are completely personalized to them.
Chatbots and virtual assistants
You might be wondering why this is included in AI advertising, but AI chatbots and VAs are hugely important to your bottom line when it comes to advertising.
AI-powered chatbots can be used in ads to interact with customers, answer any questions your future customers might have before purchasing, and can even provide super personalized recommendations to your customers. When you implement a chatbot into your website or social media, it can help drive traffic to your store and convert a casual browser into a buyer.
An AI tool can go through your past data on your account and start predicting future trends, customer behavior, and campaign performance. Utilizing an AI tool to help you figure out things like the best times to run ads, budget, expected customer response, and more, will help you as an advertiser make better and more informed decisions with your advertising.
If you’re struggling with writing captions or copy for your ads, utilizing an AI tool will help you write engaging copy that will help your audience convert into buying. With certain AI tools, you can even have the tool write exactly like your brand by imputing your brand information (a tool like Flick’s AI Social Media Marketing Assistant can help you with this!) and the tool will figure out your brand voice and target audience in seconds.
Flick’s tip: Start a free trial with Flick and use our AI Social Media Marketing Assistant today! Enter your Brand Info into the tool and our AI Assistant will give provide you with the most engaging and on-brand captions and copy for your target audience.
Pros of AI for advertising
If you’re anything like us, you love a good old-fashioned pro and con list, which is what we’re bringing to you today. Here are some of the benefits of using AI in your next advertising campaign:
Reach more customers
I mean, is there anything else you want more than this (well, besides sales…)? AI can help your brand figure out exactly what is and what isn’t working for your ads and help construct a better-targeted ad campaign.
With AI tools, you can use social listening to see how, when, where, and why consumers are talking about your brand so you can hone in on your exact demographic and behaviors of your customers. From there, you can use this data to target your EXACT audience and reach more potential customers in the future.
Save time and money
Honestly? This is another game changer. Using AI tools can save you some serious time, money, and energy when it comes to your advertising.
AI can quickly and efficiently gather, analyze, and sort through a mass amount of data on your customers and ads. With this information, it can then help you, as an advertiser, spot trends and figure out new ways to target potential customers in the future. And using AI for your advertising can help your business save some serious money by eliminating the guesswork of what’s working and what’s not working for your ads.
When it comes to collecting data to target your audience, using an AI tool can help eliminate the time it takes you to scour through the data and help you pull key insights that you might not have been able to find in the first place.
Cons of AI for advertising
Even with all the pros up top, there can be some challenges you might face when it comes to using AI in advertising like:
Lack of creativity
There are a lot of very generic AI tools out there that won’t give you the engaging and on-brand copy that you need. Finding a tool that can do this can be hard—especially if you don’t know what you’re looking for.
For example, Flick’s AI Social Media Marketing Assistant will provide you with on-brand and engaging captions, copy, and brainstorm endless ideas for your content, in seconds. All you have to do is enter your brand’s website or Instagram account and it’ll figure out everything it needs to know about your brand, brand voice, language, and target audience. From there, it’ll create captions and copy based exactly on your brand. Simple. Easy.
Your results are only going to be accurate if your AI tools are accurate, so make sure you’re using an AI tool that tracks data effectively based on your customers’ behavior and journey is key.