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The Best AI Content Creation Tools for Engaging Social Media Posts

Looking for the best AI content creations tools for your content? We’ve rounded up our favorites to start using today.

Posted 10 months ago
ai content creation tools

Written by

Mackenzie Taylor
Posted 10 months ago
When it comes to content creation in the world of today, there are so many platforms that you have to keep up with. You have Instagram, X, Facebook, Threads, TikTok, Snapchat, and so much more. How are you supposed to keep up to date on all platforms? How are you supposed to keep the ideas fresh? Chances are the content you’re creating isn’t always a winner … especially when you’re stretched thin. That’s why AI content creation tools are a helpful item to have in your toolkit. Not only can it help you streamline those mundane tasks that you just don’t like to do (hello, pulling analytic reports? Yawn!), AI tools can help you with endless content ideas to make creation so much easier.
But there are so many tools out there on the market. Which ones are actually worth the money? We have broken down the information you need when it comes to choosing the best AI content creation tools for your social media content.

Jump to a section ✨

  1. What are AI content creation tools?
    • Benefits of using AI content creation tools?

What are AI content creation tools?

If you’ve been living under a rock or just not as online as others are (honestly, teach me your ways!), AI content creation tools use artificial intelligence (aka AI) to create copy or visual content based on topics or keywords.
Types of content that AI tools can create are blog posts, articles, social media posts, product descriptions, subtitles on videos, and so much more.

Benefits of using AI content creation tools?

There are tons of different benefits of using AI content creation tools, and these are just a few reasons why we like them so much:
Instead of spending hours and hours thinking of different ideas for content, using an AI-powered tool can help you come up with content ideas, captions, and imagery in seconds with only a few keywords to get started.
When you use an AI content creation tool, you can easily stay consistent across all of your platforms. These tools can also help you stay consistent with your brand voice, style, brand message, and more to help maintain your brand’s image.
Multi-language capabilities
If you have an international brand, being able to speak their language is going to be huge! Using an AI content creation tool can help you there as most tools have multi-language options for you to turn on and use.
Content personalization
Whatever your preference is when it comes to your content, AI can tailor content to your specific needs and instructions.
Adaptation to trends
One of the best parts of AI is how quickly it can adapt to certain trends that are out there. Stay up-to-date and relevant when you use an AI content creation tool.
Creativity and inspiration
For those days when you’re stuck looking at a blank screen and not able to come up with any fresh content ideas, AI can help you with endless content and caption ideas in seconds.

What makes a good AI content creation tool?

There are a few things to look out for when you’re on the hunt for a content creation tool. Before you get started, think about what features you’re wanting from the tool and how it can help you overall. You don’t want to buy something that just isn’t what you want or need! Here are some other things to think about when looking for a good AI content-creation tool:

Content quality

There are a few tools out there on the market so making sure you get one that will actually help you and not waste your time is important! Make sure that the quality of the output is good before clicking “purchase.”

Use cases

Go through the reviews about the tool. Google the name. In a few words: Do your research! People will give their honest opinion about a tool online so make sure you look at these before making a purchase.


Look into how much you can customize your AI tool. You’ll want to make sure your tool will accommodate to things like tone, style, POV, and more to help you get the most engaging content possible.


Oh, this is a biggie! You need to make sure that the tool you get fits into your overall marketing budget each month. An AI content creation tool is there to help you save money—not cost you more!

Best AI tools for content creation

ai social media marketing tool flick

Flick’s AI Social Media Marketing Assistant

If you’re looking for a one-stop shop for all things content creation, planning, scheduling, analytics, and more, Flick is the perfect option for you. You’ll get access to Flick’s incredibly powerful and intuitive AI content creation and planning tool which is unlike anything else on the market.
The tool will help assist you with AI content creation, ideas, image creation, and more. Plus, you’ll be able to plan and schedule out all of your content with a single click of a button.
Best Features:
  • AI content assistant: It’s like having a super-qualified marketer on your team at all times. You can ask the AI tool to help you with content ideas with a phrase or a keyword, and the tool will provide you with endless ideas in seconds.
  • Scheduler: All the content that the AI assistant has created for you can easily be scheduled out in a single click of a button. You’ll be able to see all of your content laid out in a weekly or monthly format, along with seeing how your feed will look once it posts to the social media platform.
  • Brand Info: Enter your website or Instagram handle and the AI assistant will pull all of the information on your brand like language, audience, voice, and more to make sure that all of your captions are completely tailored to you.
  • AI hashtags: Get auto-generated hashtags that are based on your caption that fit perfectly with your content.
  • AI caption templates: Select a variety of different caption templates that will help your content sounds much more human-like and more engaging each and every time.
  • Multiple languages: The AI tool has multiple languages that it can write in, so you don’t have to worry about it not writing in your language.
  • AI-generated images and stock images: If you need help with the perfect imagery for your captions, look no further! Get access to AI Image Generation and over 100,000 free stock images inside Flick.
Pricing: Free trial for 7 days with plans starting at ÂŁ11/month


synthesia ai content creation tool
For those who need to create videos from scratch, Synthesia is the tool for you. From plain text, the tool will help you create professional videos with a human avatar and narration in minutes. You can choose from a large number of different avatars or create your own custom avatar that will narrate your video.
Best Features:
  • AI Avatars: With more than 125 stock avatars, you can choose a professional human avatar to present your videos.
  • Voiceovers: The video platform can provide voiceovers for your videos in more than 120 different languages, including closed captions.
  • Brand assets: You can easily customize your videos with your brand assets like logo, font, colors, and more


canva ai content creation tool
As most social media managers know, Canva is an absolute rockstar and a must when it comes to creating content for your social media. With its new AI tools, you can not create custom images with a few keywords to add to any of your designs.
Best Features:
  • Magic Edit: One of my favorite tools—you can add or edit any part of the image by describing what you want in its place.
  • Magic eraser: Anything that is in your photo that you just don’t like, you can edit it out with Canva’s magic eraser tool.
  • Image styles: You can choose from a large range of different styles for your images like watercolor, neon, pencil, and more.
  • Text-to-image creation: Canva will create different images for you based on the text you provide in the tool.
Want even more AI tools that we love? Click here to see some of our favorite FREE AI tools to help you get started. Don’t forget to start your free trial with Flick to get content ideas, images, and captions in seconds.


What are AI content creation tools?

What makes a good AI content creation tool?

Content quality

Best AI tools for content creation

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