What is a TikTok Bio?
If you’ve ever used TikTok, you’ve almost certainly read your fair share of bios. The TikTok bio is a section on every user’s profile they can fill in to introduce themselves, found just below the follower account.
True to the nature of the notoriously short-form website, a TikTok bio can only be 80 characters long. That’s even shorter than the sentence you just read! Accounts with more than 1,000 followers can also place a single link in their bio, which doesn’t use up the character limit.
In other words, don’t expect to put the entire backstory of you or your business in your bio — but you may be able to use it to sell, stand out, or tell your audience what you’re about.
Why is TikTok Bio Important?
Just because a TikTok bio is short, it doesn’t mean that it’s something you should overlook or underestimate. Here are three reasons why doing your TikTok bio properly is crucial.
It leaves an impression
If you can come up with a funny, memorable, or unique bio, you’re more likely to catch someone’s attention — meaning at the very least, the person reading it is more likely to remember you in the future.
It boosts user engagement
Given the short length of TikTok videos, most people using the app are constantly on the hunt for the latest dopamine hit. In other words: If they head to your profile and it doesn’t maintain their interest, they’re liable to click away instantly without even checking out your videos.
But if your bio does a good enough job at intriguing or entertaining your profile visitors, they may decide to stick around a little longer — and that can make all the difference for your engagement.
It gives a quick overview of who you are
You can’t say a lot about yourself in 60 characters, but you can say something. If you get creative and put some thought into how you use those characters wisely, you can give your audience an instant snapshot of who you are and what you’re all about.
In most cases, your aim is to whet their appetite with a one-liner.
Or, if you’re feeling too limited, you can make use of the link to point them in the direction of a more detailed overview.
What to Consider When Creating a TikTok Bio
Now you know why a TikTok bio matters, it’s time to get down to the dirty work: Crafting your own. Let’s run through a few key considerations to keep in mind.
Choose a clear username and display name
It may be popular among Generation Z (and others) to come up with a different whacky and creative username for every social media account. But if your aim is to grow your online presence, you likely want to maximize your SEO strategy and make it easy for your audience to see who you are.
In this case, a clear username and display name are crucial. Ideally, you’d choose names that optimize for keywords that will improve your TikTok SEO — that could be your brand name, or phrases that link to your sector or audience. There aren’t yet many dedicated TikTok tools since the platform is so new, but general SEO tools such as Google Ads Keyword Planner can give you some inspiration.
Describe your account or brand
You might not be able to explain the ins and outs of what you’re all about in your bio, but you should attempt to give a basic outline. Then, they can help your audience to piece together the rest through your content.
You could also use hashtags to help with this. A tool like Flick’s Instagram hashtag manager will help you out by giving you hashtag suggestions to grow your account.
Using emojis doesn’t come naturally to everyone, and you might not normally use them as part of your brand’s strategy. But when it comes to newer social media sites like TikTok, emojis are necessary.
It also allows you to tell more of a story and give hints about what you sell without using up precious characters in your bio. For instance, a clothing brand could put something like this in their bio: We sell 👗👕👖🧥.
Add a CTA
You wanted a TikTok account for a reason: To sell something. So, why not put a call to action for that “something” in your bio? This tells your audience what to expect from you and how they can interact with you more.
We’re not necessarily talking about a link to purchase a product or service. For instance, you could direct users to another site so you can grow your Instagram. Oh, and remember to track your conversions to see if your strategies are successful. Consider using TikTok tools to measure, track, and analyze how your account is performing.
7 TikTok Bio Ideas🤯
Now you have an idea of what a stellar TikTok bio should encompass, let’s run through some good TikTok bio ideas.
We’ll do this for seven distinct categories:
1. Aesthetic TikTok bio ideas for creative minds
Stand out from the crowd by showing your personality of you or your brand in your bio. Although “aesthetic” typically refers to visual elements, you can also build up a visual picture in your audience’s mind through words.
Or, use emojis to add to the aestheticism like Puma did in the bio below. Users instantly build up relevant associations in their brains by placing emojis related to the sports the brand sells products for.
2. Funny TikTok bio ideas for entertaining profiles
A little humor rarely goes down badly — as long as it’s in line with your brand. A B2B company or any TikTok user that sticks to a more formal demeanor may prefer to steer away from the comedy.
But if you’re a D2C brand or influencer that often takes a light-hearted approach to TikTok, don’t be afraid to place something entertaining or funny in your bio. This often does a good job of persuading your audience that your content is going to be amusing to watch rather than overly dull or sales-oriented.
A perfect example is this Doritos bio below.
3. Motivational TikTok bio ideas
Whether you’re an influencer focused on uplifting content or simply a brand that wants to inspire its audience, a motivational bio can often be a great choice.
Boss makes use of this by subtly making its profile visitors feel that buying from the brand will help them to be bold or their own boss.
4. Stylish TikTok bio ideas
Stylish TikTok bios are all about conveying a sense of sophistication and making their audience feel like they’re part of an elite group.
Prada does a good job of evoking a sense of style by reminding everyone that they’ve been in the fashion industry since 1913, which brings an association of legacy and history.
5. Lyrics that make great TikTok bios
(Almost) everyone loves music. If there are popular song lyrics that perfectly encapsulate your brand or a message you want to send, why not use them in your bio?
During the release of Taylor Swift’s new music, TikTok changed its bio to include some of her lyrics. This was an ingenious way to get attention from the high numbers of Taylor Swift fans, no doubt earning some new engagement and followers.
6. Edgy and confident TikTok bios
These bios are all about being edgy, confident, and unapologetic. Done well and aimed at the right audience, this approach can be very effective.
New Balance used the bio “WE GOT NOW” for its TikTok account, which is relevant to one of its product lines of the same name. It might be somewhat cryptic to those who aren’t in the know, but it’s sure to pique their curiosity.
7. Witty catchphrases for your TikTok bio
While the general funny bio ideas outlined above focus on incorporating any kind of humor, bios with witty catchphrases specifically focus on using their own slogans in an entertaining way.
For example, KitKat did this by using its famous slogan “Have a break, have a KitKat!” in its bio.
8. Short TikTok bio quotes
Want to keep things short and sweet? Try using a short quote that gives some allure and mystery.
This can be effective when using short slogans like the one below by Vans. After all, everyone knows Vans — do they really need to try too hard?