With the rise of TikTok, more and more business owners and brands are realizing that “hmm, maybe I should be on TikTok?” The simple answer? If your audience is over on TikTok, you need to be on TikTok too! How else are you going to get them to know about you or want to purchase, listen to, or be interested in anything you’re wanting them to be interested in if you’re not meeting them where they’re at? 😬 And if you’re looking to sell something on TikTok, chances are you have a link to direct people to the exact item you’re wanting to sell them. Or, you have a link that tells them more about you and why they should be following you in the first place. That’s why having a link in your TikTok is essential for any brand or biz. I mean, how else are you going to get people to your website without one? If you’re unsure how to put a link in your bio, we’ve got you.
How do you add a link to a TikTok bio?
Now that you know the what and why, how in the world do you add a link to your TikTok bio?
1. Open your TikTok account
3. Tap on the hamburger menu at the top of your account
4. Click “Settings and Privacy”
5. Change your personal account to a TikTok Business account
FYI: When you do this, you’ll lose access to some of the music as you can only use royalty-free music with a business account.
6. Go back to your profile
8. Enter your website link into the TikTok box
We always recommend going back to your profile to make sure that the link actually works and is clickable. We have run into the issue before where a link is clickable (womp, womp).
How to add a link to a TikTok bio without a business account
Okay, so you want to add a link but you also don’t want to lose access to royalty-free music. We get it! If you have less than 1,000 followers, you won’t have access to a clickable link in your bio. However, there are some workarounds.
What links can you add to a personal TikTok bio?
There are ways for you to add a link to your bio and, like we said above, it just won’t be clickable. So to make this effective for everyone, and to actually get your followers to go to your website, make your URL small and easy to remember.
However, if you’re wanting people to go to your Instagram or YouTube, TikTok has the ability for you to add your Instagram link to your profile without needing to add your own personal link.
How to add an Instagram link to your TikTok bio
Adding an Instagram or YouTube link to your TikTok bio is really simple.
1. Open your TikTok and click “Profile”
3. Click “Add Instagram or YouTube to your profile”
4. Log in to the platforms
If you’re wanting to add a website link, you can add an unclickable link to the section of your profile where your bio would be. Remember to make it an easy-to-type URL!
Why can’t I add a link to my TikTok bio?
If you’re struggling to figure out how to add a link in your bio or the option just isn’t available to you, there could be a few reasons why:
1. You’re trying from your computer
At the moment, you can only add clickable links to your TikTok bio through the mobile app. So if you’re running into the issue, go to your phone and try from there.
2. You have a personal account
This is the most common reason. You need to switch your personal account to a business account before you’re able to see the option to add a link.
3. The feature isn’t enabled on your account
Similar to features not being always available to users on Instagram, the same thing happens to users on TikTok. While the feature is rolled out to all users, some unfortunate few don’t have this enabled for their profiles. If this is how it is for you, unfortunately, there isn’t anything you can do about it at the moment.
And there you go! It’s that simple. Having a link in your profile can actually help you get verified on TikTok and if you’re looking for more tips on getting verified, click here.
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