With the rise of TikTok, more and more business owners and brands are realizing that âhmm, maybe I should be on TikTok?â The simple answer? If your audience is over on TikTok, you need to be on TikTok too! How else are you going to get them to know about you or want to purchase, listen to, or be interested in anything youâre wanting them to be interested in if youâre not meeting them where theyâre at? đŹ And if youâre looking to sell something on TikTok, chances are you have a link to direct people to the exact item youâre wanting to sell them. Or, you have a link that tells them more about you and why they should be following you in the first place. Thatâs why having a link in your TikTok is essential for any brand or biz. I mean, how else are you going to get people to your website without one? If youâre unsure how to put a link in your bio, weâve got you.
What is a TikTok bio link?
Okay, so what exactly is a TikTok bio link? Like Instagram, Twitter, Facebook, and all those other social media apps in between, TikTok allows you to add a link in your bio on your feed. When you create videos, you can tell people to âclick the link in your bio to learn more!â and itâs an easy way for people to quickly and effectively follow through on your CTA. Where is the link in a TikTok bio?
The link in a TikTok bio is at the top of the creatorâs or brandâs profile page under their profile picture.
Why you should add a link to your TikTok bio?
A lot of reasons but the main one is: If you want sales or views to your website, why in the world would you NOT put a link in your TikTok bio?
Exactly.
Itâs one of the best and easiest ways to get your followers to click a link, as itâs in a convenient place to click and super simple for them to find.
TikTok is one of the best marketing tools at the moment and we think you should be using absolutely every feature available to you to the best of your ability to get the most out of the platform. How do you add a link to a TikTok bio?
Now that you know the what and why, how in the world do you add a link to your TikTok bio?
1. Open your TikTok account
2. Click on âProfileâ
3. Tap on the hamburger menu at the top of your account
4. Click âSettings and Privacyâ
5. Change your personal account to a TikTok Business account
FYI: When you do this, youâll lose access to some of the music as you can only use royalty-free music with a business account.
6. Go back to your profile
7. Click âEdit Profileâ
8. Enter your website link into the TikTok box
9. Click âsubmitâ
We always recommend going back to your profile to make sure that the link actually works and is clickable. We have run into the issue before where a link is clickable (womp, womp).
How to add a link to a TikTok bio without a business account
Okay, so you want to add a link but you also donât want to lose access to royalty-free music. We get it! If you have less than 1,000 followers, you wonât have access to a clickable link in your bio. However, there are some workarounds.
What links can you add to a personal TikTok bio?
There are ways for you to add a link to your bio and, like we said above, it just wonât be clickable. So to make this effective for everyone, and to actually get your followers to go to your website, make your URL small and easy to remember.
However, if youâre wanting people to go to your Instagram or YouTube, TikTok has the ability for you to add your Instagram link to your profile without needing to add your own personal link.
How to add an Instagram link to your TikTok bio
Adding an Instagram or YouTube link to your TikTok bio is really simple.
1. Open your TikTok and click âProfileâ
2. Hit âEdit profileâ
3. Click âAdd Instagram or YouTube to your profileâ
4. Log in to the platforms
And thatâs it!
If youâre wanting to add a website link, you can add an unclickable link to the section of your profile where your bio would be. Remember to make it an easy-to-type URL!
Why canât I add a link to my TikTok bio?
If youâre struggling to figure out how to add a link in your bio or the option just isnât available to you, there could be a few reasons why:
1. Youâre trying from your computer
At the moment, you can only add clickable links to your TikTok bio through the mobile app. So if youâre running into the issue, go to your phone and try from there.
2. You have a personal account
This is the most common reason. You need to switch your personal account to a business account before youâre able to see the option to add a link.
3. The feature isnât enabled on your account
Similar to features not being always available to users on Instagram, the same thing happens to users on TikTok. While the feature is rolled out to all users, some unfortunate few donât have this enabled for their profiles. If this is how it is for you, unfortunately, there isnât anything you can do about it at the moment.
And there you go! Itâs that simple. Having a link in your profile can actually help you get verified on TikTok and if youâre looking for more tips on getting verified, click here. Want to stay up-to-date on all things social media, marketing, and TikTok? Sign up for our newsletter so you donât miss out on a single thing!
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