Social Media Marketing Tips: Small Business Guide 2024
The world of social media can be daunting for small business owners. If you’re just getting started, here are our top tips for businesses when it comes to social media management.
Posted 3 weeks ago
Written by
Mackenzie TaylorPosted 3 weeks ago
Social media marketing overall is important but for a small business? It can make or break. While large corporations and businesses can spend more money and energy on things like social media, small businesses need to be a bit more … creative and smarter when it comes to building up their online presence and audience. If you’re a small business looking to start building your social media strategy and marketing plan online, we are going to take you through all of our business tips for social media.
You’ll learn how and why you should get started, the tools you need to make your social media marketing so much easier and quicker, and everything you need to know to create an epic online presence.
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Why is social media important for small businesses?
Let’s get the basic question out of the way first, why is social media important? Having social media for your company is an easy way for you to build your brand awareness and grow your community without putting a huge amount of money behind big ad campaigns.
Yes, you have to spend time, energy, resources, and creative brain space to building your brand on social media, but having social media will give you better opportunities to get in the feeds of potential new clients, understand your audience better, increase brand awareness and building relationships with your clients.
While buying ads is great and can help spread awareness, having a great social media strategy in place will be the most beneficial thing for a small business down the line. Incorporating a social media strategy into your business plan template ensures that you are systematically working towards achieving your goals.
Setting social media goals for your small business
Before you get started with creating a social media account for your small business, think about the goals you want to achieve on your account. Being able to pinpoint exactly what you’re striving for when it comes to your online presence, will help you with creating content, writing captions, figuring out your content pillars, and more.
Some examples of social media goals for your business are:
Increase brand awareness
If you want more and more people to know about you, having social media is going to be the best and most effective way to do that in this day and age. You’ll want to increase your brand awareness for things like product launches and be at the top of consumers’ minds when they’re ready to make purchases in the future.
Some of the ways you can measure brand awareness are:
- Post reach: Knowing how many people saw your specific post.
- New followers: The number of people that have started following you since you’ve been posting on your account.
- Potential reach: The number of feeds your post could have potentially reached
Increase community engagement
You’ll want to add this to your goal list immediately if it isn’t already on there. Increased engagement is one of the best and easiest ways for you to make sure that your content is hitting your audience well and effectively. Checking the engagement of your posts will help you figure out a unique marketing strategy by knowing exactly what your audience wants from you. Check your likes, saves, shares, and comments on each post and see which one is getting the most.
Need help figuring out your engagement on your posts? Start a 7-day FREE trial with Flick to get all of your analytics broken down for you to build your most effective strategy.
Increase traffic to your website
We’re all about sales, right? Well, one of our top business tips is to create a goal of increased traffic to your website. If you want people to actually buy whatever you’re selling, being able to direct people to the link in your bio or have them click the link in your Story through your social media posts is im-por-tant.
Why do social media goals matter?
Setting goals for your social media can help:
- Fine-tune your social media strategy
- What metrics to focus on exclusively
- Figure out your overall social media budget
Setting goals for your content is going to be the very first step you will take when you get started. By setting goals, you’ll know exactly what areas to focus on first to help build your social media strategy and streamline your workflow.
SMART social media goals
If you’ve never heard of SMART goals, we’ve got you. SMART is an acronym for:
- Specific
- Measurable
- Achievable
- Relevant
- Time-Bound
You can learn more about setting goals and why they are so important in our blog post HERE. SMART goals will help you dig deep into what goals you should be focusing on and how likely you are to achieve those goals.
Social media tools for small business
When it comes to owning a small business, you might not have the time to waste when it comes to running your social media accounts. If you don’t have the time, we would suggest hiring a social media manager (click here to find out all the tips about hiring a SMM!), but if that’s not in your budget, you’ll need the right social media tools to help you.
Flick
With Flick, you can manage all of your favorite social media channels from one place. Schedule out your content to Facebook, Instagram, and TikTok (with new social platforms soon on the way!), along with getting the most detailed analytics reports for your Instagram account.
With a Flick account, you’ll be able to:
- Search for the best hashtags for your content
- Get detailed analytics on your Instagram account and hashtag performance
- Auto-post or manually schedule all of your content in advance
- Get recommendations on the best times to post
- Get access to our AI Social Media Assistant to brainstorm ideas, create captions, find viral content, and more in seconds
No more wasting time figuring out the exact right details, as Flick will do it all for you.
If you’re looking for more tools to help you with your social media management, click here to get our top 5 favorite tools. Be sure to get started with your FREE Flick account for 7 days to really dive into the details of your social media accounts and grow your accounts organically. Start your trial by clicking the banner below today.
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Social media tips for small business
1. Plan your content in advance
2. Schedule your content
Instagram scheduler
Start scheduling with Flick!
3. Pay attention to analytics
Instagram Analytics
Grow your account with best-in-class Instagram Analytics.
4. Build a relationship with your audience