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Social Media Marketing Tips: Small Business Guide 2023

The world of social media can be daunting for small business owners. If you’re just getting started, here are our top tips for businesses when it comes to social media management.

Posted 3 months ago
Small business guide

Written by

Mackenzie Taylor
Posted 3 months ago

Social media marketing overall is important, but for a small business? It can make or break. While large corporations and businesses can spend more money and energy on things like social media, small businesses need to be a bit more … creative and smarter when it comes to building up their online presence and audience. If you’re a small business looking to start building your social media strategy and marketing plan online, we are going to take you through all of our business tips for social media. You’ll learn how and why you should get started, the tools you need to make your social media marketing so much easier and quicker, and everything you need to know to create an epic online presence.

Why is social media important for small businesses?

Let’s get the basic question out of the way first, why is social media important? Having social media for your company is an easy way for you to build your brand awareness and grow your community without putting a huge amount of money behind big ad campaigns.

Yes, you have to spend time, energy, resources, and creative brain space to building your brand on social media, but having social media will give you better opportunities to get in the feeds of potential new clients, understand your audience better, increase brand awareness and building relationships with your clients.

While buying ads is great and can be helpful in spreading awareness, having a great social media strategy in place will be the most beneficial thing for a small business down the line.

engagement rate

Setting social media goals for your small business

Before you get started with creating a social media account for your small business, think about the goals you want to achieve on your account. Being able to pinpoint exactly what you’re striving for when it comes to your online presence, will help you with creating content, writing captions, figuring out your content pillars, and more.

Some examples of social media goals for your business are:

Increase brand awareness

If you want more and more people to know about you, having social media is going to be the best and most effective way to do that in this day and age. You’ll want to increase your brand awareness for things like product launches and be top of mind for consumers when they’re ready to make purchases in the future.

Some of the ways you can measure brand awareness are:

  • Post reach: Knowing how many people saw your specific post.
  • New followers: The number of people that have started following you since you’ve been posting on your account.
  • Potential reach: The number of feeds your post could have potentially reached

Increase community engagement

You’ll want to add this to your goal list immediately if it isn’t already on there. Increased engagement is one of the best and easiest ways for you to make sure that your content is hitting your audience well and effectively. Checking the engagement of your posts will help you figure out a unique marketing strategy by knowing exactly what your audience wants from you. Check your likes, saves, shares, and comments on each post and see which one is getting the most.

Need help figuring out your engagement on your posts? Start a 7-day FREE trial with Flick to get all of your analytics broken down for you to build your most effective strategy.


Instagram Analytics

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Increase traffic to your website

We’re all about sales, right? Well, one of our top business tips is to create a goal of increased traffic to your website. If you want people to actually buy whatever you’re selling, being able to direct people to the link in your bio or have them click the link in your Story through your social media posts is im-por-tant.

How to set realistic social media goals

One of the best things to do when you’re planning out your social media is to come up with goals for what you’d like to achieve when it comes to your social.

Why do social media goals matter?

Setting goals for your social media can help:

  • Fine-tune your social media strategy
  • What metrics to focus on exclusively
  • Figure out your overall social media budget

Setting goals for your content is going to be the very first step you will take when you get started. By setting goals, you’ll know exactly what areas to focus on first to help build your social media strategy and streamline your workflow.

SMART social media goals

If you’ve never heard of SMART goals, we’ve got you. SMART is an acronym for:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-Bound

You can learn more about setting goals and why they are so important in our blog post HERE. SMART goals will help you dig deep into what goals you should be focusing on and how likely you are to achieve those goals.

social media tiktok

What social media platforms are best for small businesses?

When it comes to social media, picking the best platform for you and your business is pretty essential. Not every one of your audience is going to be on every single platform so being mindful of the platforms they are on will be vital to your marketing strategy.

While it’s nice to be on every single platform across the board, it’s better to pick 2-3 platforms you’ll spend the most time building up and remaining fairly active on the others to remind people that you and your brand exist.

The major platforms you can be on for social media are:

  • TikTok
  • Instagram
  • Facebook
  • Twitter
  • Snapchat
  • LinkedIn
  • Pinterest

Social media tips for small business

Now that you have an overall idea of how to set goals, plan a strategy, and more, here are some of our top social media tips to help you get started:

1. Plan your content in advance

One of the best things for you to do is to pre-plan all the content you want to make. It sounds daunting, of course, but trust us when we say that planning in advance will help take the stress out of your social media.

One of the best ways to plan out your content is by creating a social media content calendar for your upcoming month. You can get a good idea of what should be on that calendar by reading this blog post. Essentially, you want to plan your month by thinking about what type of content your audience would most engage with and what you want them to know about.

Some ideas for building your content can include:

  • The date and time you’ll post
  • The social media platform
  • The type of content you’ll be posting (blog post, infographic, video, etc)
  • Any launches you have coming up
  • Links and hashtags you want to include

Flick’s tip: Download our 30-day social media marketing plan by clicking the banner below!

2. Schedule your content

Another great tip is to schedule your content in advance so you don’t miss out on a single day for posting. Being able to schedule your content in advance will help with keeping your content consistent for your audience.

Flick tip: Start your free trial with Flick and schedule your content! We will help you with finding the best time to post and see how your content looks laid out in your feed before scheduling out.


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3. Pay attention to analytics

When it comes to creating social media content, you need to look at your analytics. Diving deep into your analytics will help you figure out what is working for your social media and what’s just … not working. At all. By checking your analytics, you can:

  • Check what time your audience is most active and online.
  • Figure out which content did best for your account
  • Understand which hashtags have given you the most amount of reach

Flick tip: Start a free Flick trial to get detailed reports and insights into your Instagram account.


Instagram Analytics

Grow your account with best-in-class Instagram Analytics.


4. Build a relationship with your audience

Building a relationship with your followers is key when it comes to social media. The biggest reason why people follow an account is that:

  • They like the content they are producing
  • They feel like they are part of an online community

Making sure your followers feel like they are seen and heard will help you increase numbers across your various platforms. Be sure to comment, answer DMs, and more to help boost your engagement and make your audience feel special.

Social media tools for small business

When it comes to owning a small business, you might not have the time to waste when it comes to running your social media accounts. If you don’t have the time, we would suggest hiring a social media manager (click here to find out all the tips about hiring a SMM!), but if that’s not in your budget, you’ll need the right social media tools to help you.

post from computer instagram


With Flick, you can manage all of your favorite social media channels from one place. Schedule out your content to Facebook, Instagram, and TikTok (with new social platforms soon on the way!), along with getting the most detailed analytics reports for your Instagram account.

With a Flick account, you’ll be able to:

  • Search for the best hashtags for your content
  • Get detailed analytics on your Instagram account and hashtag performance
  • Auto-post or manually schedule all of your content in advance
  • Get recommendations on best times to post

No more wasting time figuring out the exact right details, as Flick will do it all for you.

If you’re looking for more tools to help you with your social media management, click here to get our top 5 favorite tools. Be sure to get started with your FREE Flick account for 7 days to really dive into the details of your social media accounts and grow your accounts organically. Start your trial by clicking the banner below today.


Instagram Analytics

Grow your account with best-in-class Instagram Analytics.



Why is social media important for small businesses?

Setting social media goals for your small business

How to set realistic social media goals

Why do social media goals matter?

What social media platforms are best for small businesses?

Social media tips for small business

Social media tools for small business

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