When it comes to being a social media manager, figuring out the right strategies and tools to make your life easier, managing several accounts simple, and reducing stress on yourself are key. 🔑
And one of the best ways to do that? By figuring out a way to set yourself up for success by finding ways to streamline your workflow. If you’re looking for the most effective ways to set yourself up for success, here are our top tips on how to streamline your workflow as a social media manager.
Batch Your Content
Our biggest tip for saving time and energy when it comes to social media management, batch your content in advance! Creating content and coming up with ideas and captions for your content is incredibly time-consuming. This is why you need to start content batching
Content batching is where you set aside time in your week to create content, write your captions, and come up with all of your ideas in one go so you’re not scrambling to figure out what you need to post.
One of the best reasons to content batching is so you can focus solely on the task of creating the content without being distracted by other tasks on your to-do sheet. When you put together your content, you can figure out which items are going to take a lot more time than others (i.e. videos and photoshoots) and which ones you can quickly and easily create.
You can also easily write up a week’s or month’s worth of captions in your dedicated time slot to help you with batching your content.
Need help with creating captions? Download our 30-day of captions template to help you get started. The captions are designed to help you get the most engagement on your content.
Build Your Hashtag Collection
Hashtags are an essential part of your Instagram strategy. Yes, still. Hashtags help you with your SEO on your account (which you can read more about HERE
) and are a great way to have people discover the content they might not have known about you previously.
Back in the day, it used to be the cool thing to do (and actually did help engagement!) to use any hashtag that you could possibly think of for your content.
That doesn’t fly on today’s Instagram.
When building your hashtag collection, use only the most relevant hashtags for your content. Hashtags that your post is actually about and not something you’re putting on there for the fun of it.
Flick can help you find the best hashtags for your content. Search a hashtag and we will provide you with a list of up to 50 similar hashtags that could work for your content. Plus, we will tell you how likely it is you can rank on that hashtag as well.
To streamline your workflow, start saving your hashtags in a variety of different collections (you can learn how to use Flick’s hashtag collections
to make this so much easier for yourself here). Label each collection and use them when the hashtags are absolutely relevant.
You have the opportunity to increase your reach and up to 30 hashtags to use on each post, but making sure that they are hashtags that actually make sense for your content is essential to increasing your followers and reach online.
Schedule Content in Advance
As a social media manager, scheduling your content in advance will save you so much time and anxiety. Stop panicking in the middle of dinner with friends and say, “Give me one second! I forgot that I need to post this!” And instead, start scheduling your content ahead of time so you never have to worry about it again.
Flick’s Scheduler lets you plan all the content you need in advance, plus you can save items as a draft when you’re coming up with content ideas and more. Drop-in your media, crop how you’d like, plan what your feed will look like and so much more. Click the banner below to learn more: