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How to Run a TikTok Audit for Your Brand

Learn everything you need to know about a TikTok audit—from why it’s beneficial to a guided checklist to make sure you’re doing everything right.

Posted 14 days ago
tiktok audit

Written by

Mackenzie Taylor
Posted 14 days ago
Auditing your TikTok account can be just the thing to grow your account faster than ever. Why? Because auditing your account can show you what you’re doing right and what you’re doing oh-so-very-wrong. 😬 If you want to take your TikTok account to the next level, we’re here to tell you exactly what you need to do to audit your account.
Learn everything you need to know about a TikTok audit—from why it’s beneficial to a guided checklist to make sure you’re doing everything right.

Jump to a section ✨

  1. What is a TikTok audit? 🤔
    • Optimize your TikTok profile
    • Profile Picture
    • Bio
    • Call to action
    • Pinned posts
    • Playlists

What is a TikTok audit? 🤔

Let’s start with the basics—what is a TikTok audit? It’s an overall review of your TikTok account and presence. A TikTok audit is a full analysis of your profile, content strategy, follower engagement, and your competition’s performance.
When you regularly audit your account, you will be able to get even better insights into what’s working and what’s not working with your content strategy. Using this information, you can create content that works for your audience more and helps you grow your following!
tiktok audit-1

Why should you do a TikTok audit? 🤷‍♂️

Well, as we mentioned above, it helps you figure out if your strategy on the platform is working or not. A thorough audit helps you get actionable insights, like what types of content perform best and what your fans want from you. Running an audit also helps you figure out what areas could use some work—like engaging with your audience, optimizing your profile, and more. Overall, you should do a TikTok audit because it’ll help you make better and more well-informed decisions to reach the goals you want.

How often should you audit your TikTok page? ⏰

Honestly, this one depends on you! If you’re noticing you’re not getting the results you want, you might want to do one once a month just to keep an eye on your platform and content.
The more experience you get and the more you experiment, you might want to audit every few weeks to make sure you’re staying on top of trends your audience likes and making content specifically curated to your niche.

How to audit your TikTok account 📝

Now that you can understand the basics, it’s time to dive into how to completely audit your TikTok.

Optimize your TikTok profile

Let’s start with your profile. Having a strong first impression is huge on TikTok, and if people are coming to your profile to click that “follow” button from a video of yours, you need to make sure people know what they’re getting from you!
tiktok audit profile

Profile Picture

Your profile picture should be clear, high-quality, and related to you, your brand, or whatever your niche is about. If your picture is old or doesn’t fit into your brand anymore, it’s time to switch it up! Update your photo to something that suits you more appropriately.


Your bio is the place where you should introduce yourself to the world—and to all the new followers you’re about to get. Besides your profile photo, your bio is the first thing people see when they come to your profile, so be sure to let them know what you’re all about.
You have 80 characters to convince people to give your account a follow, so use it wisely.

Call to action

If you want to engage your audience further and get them to do something next, adding a call to action (CTA) to your profile is important. You can have people head to your website, your Amazon shop, a podcast, a blog, and more by adding a simple CTA button.
tiktok audit pinned post

Pinned posts

On TikTok, much like Instagram, you can pin posts to the top of your profile that people see first. Use this space by adding videos that explain you and your brand; your most viral content that showcases who you are; and more.


TikTok playlists are a great way for people to categorize different videos that followers can easily consume in a single scroll. If you have various videos that make a cohesive story, add them to a playlist so people can find them and watch a continuous stream of your videos at once.

Audit your followers

Yes, we’re serious. You need to take a peek at the followers you have and audit them too! Who’s following you? What are their interests? What is the demographic? When conducting your audit, these are the things you should be doing:

Remove fake followers

While having a huge following looks nice, if they are all fake and not engaging with your content, what’s the point? Remember, folks: quality over quantity.
analytics tiktok audit

Analyze demographics

One of the best things you can do when it comes to auditing your TikTok account is to really dig into who your audience is. How old are they? Where do they live? What do they do? Knowing this information will help make sure you’re creating content that is tailored to them.

Dig into your content

Head into your analytics and find your top-performing pieces of content. Write down what you’re talking about. How are you speaking? Was it a trending audio? What was the focus or theme of the video? Here are the biggest things to think about when it comes to auditing your content:

Post format

What kind of posts does your audience enjoy? Are they carousel posts? Trending audios and filters? Stitches? Duets? How long are the videos they like the most?

Topics and ideas

What topics are people most interested in hearing about from you? If they like more of your promotional content, share more of that. If they like memes and trending filters, share more of those! Knowing which content your audience wants from you is super important to your audit.

Best time to post

Knowing the best time to post is important to growing on TikTok. Take a peek at how often, what time, and what day you’re posting that is getting the most attention and likes. Start experimenting with timings to see what works best for your account!

Spy on your competition

Yeah, we’re saying it! Spy on them. Check out the accounts of people who are doing really well in your space and niche. What are they doing right? What are they doing that you don’t agree with? Are there any holes that you could be filling when it comes to your own content?
This can help you figure out your overall content strategy and tweak it to fit your brand.

How Flick can help your TikTok account

Flick can help you curate, create, and schedule your content for your TikTok account.

Brand Hub

Enter your company’s information into our Brand Hub. You can enter your website, audience, tone of voice, products and services, and so much more. Our AI Assistant will then take that information to curate the best captions and content for your social media every single time.


Schedule all of your TikTok videos inside Flick’s Scheduler. Our scheduler will give you the best time to post your content, a preview of what the content will look like on your feed, and the best hashtags to use for your post.

AI Assistant

If you’re struggling to come up with content or caption ideas, our AI Assistant can help you! All you need to do is give our AI Assistant a keyword or topic and it will create endless content and caption ideas that will be perfectly tailored to your audience and brand.
Start a FREE 7-day trial with Flick to get started and grow your TikTok account faster than ever.


What is a TikTok audit? 🤔

Why should you do a TikTok audit? 🤷‍♂️

How often should you audit your TikTok page? ⏰

How to audit your TikTok account 📝

Audit your followers

Dig into your content

How Flick can help your TikTok account

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