Hashtags are everywhere on Instagram because they are the platform’s primary way of categorizing and communicating the type of content that people are posting about. So far we haven’t talked a lot about how hashtags work on Instagram Stories, as opposed to IGTV, static feed images, or carousel content. Today, we wanted to give you the lowdown on how to use hashtags on Instagram Stories, as well as answer your common questions.
Watch our YouTube Video on How to use Hashtags on your IG Stories
What Types Of Stories Prevail When Targeting Hashtag Viewers?
It’s all very well learning how to post hashtags in your Stories to help them reach a bigger audience. But if your Stories themselves aren’t effective, they’re not going to have much impact. When looking at the most successful Stories, we found some commonalities.
Optimize your story for mobile. Let’s face it, Instagram for the web is … not that great. Most of your target audience is probably using the mobile app. By creating full-screen vertical Stories suited for mobile viewing, you’re more likely to immerse your viewers. A study by Instagram found that mobile-shot Stories ads had a 63% chance of outperforming studio shot ads. So while you may be tempted to post slick, pre-filmed studio content in a 16:9 format, the best way to immerse your audience is by targeting them with content in a 9:16 format. Keep these dimensions in mind when creating Stories through apps such as Canva on desktop. It’s a little easier when posting to Stories from mobile, as you’ll be able to immediately see the best size for your videos.
Include interactive elements. The best Stories will encourage active engagement over passive viewing. Luckily, Instagram makes this easy, by providing sticker options like polls and questions. This is a great way of seeing the number of viewers who are actually engaging with your content, as well.
Make any products easily shoppable by tagging them. This is mostly relevant if you’re looking to sell a product through your Stories, but the best way to do this, unsurprisingly, is by linking to the product! Take the hard work out of purchasing from your users. If they see a product they like, they should be able to tap on it and be taken to its page on your website.
In addition to linking directly to the product, they can also link to other campaigns. For example, when clicking on a link sticker in Stories, users could be linked to a mini-survey on what type of winter wear suits their personality. Little quizzes and surveys like this can be a great way to learn more about the demographic of your users while providing them with a feeling of having an experience uniquely tailored to them. It’s also a campaign likely to be shared with friends. Make it even easier by providing a ‘share your result to Stories’ option!