Well, you’ve finally decided to take the leap and finally open that bakery you’ve been telling yourself you’d open for months now. Congrats! Now comes all the exciting (and daunting!) tasks of being your own business owner. And one of those big tasks? Coming up with the name and branding of your business. While it might not seem like the *biggest* deal—I mean, the cakes and desserts tasting good is #1—the name is pretty dang important. It’s the first thing people are going to associate with your bakery and could be the deciding factor if someone comes in or not. And while changing the name, later on, is always an option, it is a lot easier to just get it right the first time. Here are your easy tips, tricks, and needs to know when it comes to choosing your bakery name.
How do I choose a bakery name? 🍪
When it comes to any company, how do you actually choose a name? We recommend grabbing a pen and paper (or the Notes
app on your phone!) and writing a list:
Make sure it’s unique and memorable to you.
Figure out who your bakery is.
Reach out to people online and see what your community thinks.
Use a name generator
Make sure it’s easy to spell and pronounce.
Check to make sure that no one else has the name.
Now that you have the ideas of the list, let’s dive deeper into what each of these means for the naming of your bakery.
What makes a good bakery name? 🎂
A lot of things make a good bakery name—a pun, a story, a family member’s name. But the most important thing to think of when it comes to naming your bakery is to make sure that it’s memorable. It should be completely unique to you and your business because if your bakery’s name is just like everyone else’s, why would anyone remember you and want to come to you? Here are our top tips on figuring out the best bakery name for you and your biz:
How to find the perfect bakery name? 🍰
Make sure it’s unique and memorable for you
Ask yourself these questions:
What is something unique and memorable to you when it comes to baking?
Did it start with a random idea?
Was it a passion you shared with someone?
What was the reason you started baking?
Does your bakery specialize in something specific?
Write down anything and everything you can think of. These questions will help you come up with different answers and words that you can narrow down to something more specific and uniquely you.
Figure out who your bakery is
We know, we know. A bakery isn’t a person but all brands have personalities, so think of your bakery as if it’s a person!
What are your bakery’s core values?
If you were to describe the bakery to a friend or a family member, how would you describe it?
What do you want them to know immediately about you?
What are words you’re actively against?
Write down all ideas that come to mind. After you’ve written your list, go back through it and find the words that jump out at you the most. Highlight or circle the adjectives that you think are the most enticing. These words will be the starting point for you to narrow down your bakery name.
They are the ones who are going to be buying from you, so asking your local community what bakery name they like the most is an excellent start in narrowing down your options.
If you’re just getting started and want them to be involved from the jump, tell your followers, family, and friends about the concept of your bakery and ask them what they think it should be called.
If you already have a list of names that you’re having a hard time trying to narrow down, throw the list of names on social media and ask your followers to vote for their favorite one.
Having your local community involved in naming the bakery will make them feel connected to your business and could help with building your online presence before you’re even open for business.
Use a name generator
If nothing is coming to mind, go to a name generator and experiment with the different names they come up with. You never know what will spark a great idea.
Some of the top name generators we recommend are:
Each of the generators will give you a list of names, plus have the option to check if the domain is available for you to quickly purchase and brand your website.
Make sure it’s easy to spell and pronounce
While you might want to combine words together and make it your own super word, making sure that it’s easy to spell and pronounce is pretty essential. If someone is Googling you or searching for your information on social media, being a hard-to-spell word can be a knock against you. How are they supposed to find you if they can’t even spell the name correctly?
Go through your list and make sure that the words you’re using aren’t overly complicated and are easy to remember for those future customers you’ll soon have.
Check to make sure that no one else has the name
Trust us, you really don’t want to be hit with a cease and desist letter after opening and finding out that another business has the exact same name as you. Yikes. When you start doing your research, Google the name you want to call your bakery and see if any results pop up. And if there are, it’s back to the drawing board. Sorry. 😬
Other tips for choosing a bakery name 🍩
1. Use your food
What food are you going to be selling? When coming up with a name, use the items you sell as inspiration for your name.
2. Use your name
People love a good local bakery they can go to where they feel like they know the owner! Use your own name to add a personal touch to your brand.
3. Use adjectives
Everyone loves a descriptor word, especially when you’re talking about delicious, buttery, melt-in-your-mouth desserts.
25 unique bakery names for inspiration 🥐
Need some help getting inspired to come up with names for your bakery? Don’t worry, we’ve got you. Here are 25 unique bakery names for you.
It’s a Pie
Cheers + Slices
In Love Bakes
Good Things Bake
Let Them Eat Cake
Doughs + Snacks
The Queen of Goodies
Eats + Treats
Big Mouth Bakery
On the Rise
Cherry on Top
Our Daily Bread
The Muffin Man
Now that you have got your name sorted, it’s time to start building your social media brand from the ground up. Make sure you bookmark your Instagram business account
(you can learn how to do that here
) and your TikTok account
(you can learn how to do that here
If you want help learning everything you need to know on how to use TikTok for your business
, click here
where we break down all the best advice on getting started.
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