How Trending Videos Can Help Increase The Visibility of Your Brand
Struggling to see why you should use trending videos? Learn how trending videos can help increase your brand’s visibility on social media.
Written by
Mackenzie TaylorJump to a section ✨
- What types of videos tend to go viral?
- What are some trending video ideas for small businesses?
- How can I find trending audio or viral videos for my social media accounts?
- How important are video thumbnails and titles?
- Are there any tools I can use to create trending videos?
- How can I measure the success of my video marketing efforts?
Why should a brand use a trending video or song?
Reach a wider audience ❤️
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Boost engagement 💍
Improve brand perception ✨
Drive traffic to your website 🚘
How can brands use trending videos to their advantage?
Identify the Right Trends for Your Brand 🕵️
- Will this trend resonate with my audience?
- Does it align with my brand’s message?
Create Unique and Engaging Content 🤳
- Don’t just jump on the bandwagon: While it’s important to be timely, avoid simply copying existing trends. Add your own unique spin and personality to create something original by leveraging an AI Video generator.
- Focus on your brand’s strengths: Align your video content with your brand identity and target audience. If you’re a humorous brand, try creating a parody video. If you’re a tech company, focus on demonstrating a product’s features.
- Keep it concise and impactful: People have short attention spans, so make sure your video is engaging and gets to the point quickly.
Collaborate with Influencers 👯
- Partner with relevant influencers: Reach out to influencers who align with your brand and target audience. They can help you create and promote content that resonates with their followers.
- Consider co-creating videos: Collaborating on videos can be mutually beneficial, giving your brand increased exposure and the influencer a fresh perspective.
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Optimize for Discoverability 🔬
- Use relevant hashtags: Utilize hashtags that relate to the trend, your brand, and your target audience. Research popular hashtags and include a mix of broad and niche options.
- Optimize video descriptions: Write compelling descriptions that accurately reflect your video content. Include relevant keywords and encourage viewers to take action.
- Add calls to action: Tell your audience what you want them to do after watching the video. This could be visiting your website, subscribing to your channel, or leaving a comment.
Analyze Your Results 📈
- Track key metrics: Monitor the reach, engagement, and website traffic associated with your trending videos.
- Identify what works and what doesn’t: Use data to understand what content resonates with your audience and adjust your strategy accordingly.
FAQs
What types of videos tend to go viral?
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What are some trending video ideas for small businesses?
- Customer Testimonials: Share positive customer experiences in a creative and engaging way
- Behind-the-scenes glimpses: Show your audience what goes on in your business, building trust and transparency.
- Product demonstrations: Showcase your products or services in an interesting and informative way.
- Funny skits or parodies: Leverage humor to connect with your audience and generate shares.
- Employee spotlights: Highlight the people behind your brand, showcasing their skills and personalities.
How can I find trending audio or viral videos for my social media accounts?
- Utilize social media platforms: Explore popular platforms like TikTok, Instagram Reels, and YouTube to see what’s trending. Look at what’s being shared, what hashtags are popular, and what’s getting the most engagement.
- Leverage trending hashtag search tools: Tools like Flick help you analyze trending hashtags and find related content.
- Follow industry influencers: Stay informed about industry-specific trends by following influencers in your niche. They often provide valuable insights and are early adopters of emerging trends.
- Pay attention to news outlets and online communities: Keep an eye on current events and trending topics in online forums, subreddits, and news publications.
- Use Flick: By utilizing Flick, you can get instant access to all the current trending audio, image memes, and video memes out there. Plus, Flick will tailor the trend to your business and niche in seconds.
How important are video thumbnails and titles?
Are there any tools I can use to create trending videos?
- Canva: Offers easy-to-use templates and editing features for creating engaging videos.
- InShot: A mobile app with intuitive video editing tools and features for creating trending content.
- Kapwing: Provides a range of video editing features, including trending sound effects and filters.
- Filmora: A powerful desktop video editor with a range of features, including special effects, transitions, and sound effects.
- Adobe Premiere Rush: A professional-level mobile and desktop video editor with advanced features for creating high-quality content.
How can I measure the success of my video marketing efforts?
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