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How Trending Videos Can Help Increase The Visibility of Your Brand

Struggling to see why you should use trending videos? Learn how trending videos can help increase your brand’s visibility on social media.

Posted 3 months ago
trending videos increase brands visibility

Written by

Mackenzie Taylor
Posted 3 months ago
In the bustling online world, it can be hard to make your brand stand out. You need to capture attention, generate interest, and ultimately, drive engagement (womp womp). The one thing you should always have in your back pocket? Trending videos to increase your brand visibility.
Imagine scrolling through your social media feed and encountering a funny video, a heart-wrenching story, or a catchy dance challenge. You can’t help but stop and watch, even sharing it with friends. This is the power of viral trends – they grab our attention and make us want to share them with others.
In today’s blog, you’re going to learn why brands should hop on a viral trend, how they can use it to their advantage, and our favorite trends brands have used to gain awareness online.

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  1. Why should a brand use a trending video or song?

FAQs

What types of videos tend to go viral?

Videos that tend to go viral often include elements of humor, emotional appeal, or unique and surprising content. Tutorials, challenges, and user-generated content also have high viral potential. The key is to create content that resonates with your audience and encourages them to share it with others.
  • Customer Testimonials: Share positive customer experiences in a creative and engaging way
  • Behind-the-scenes glimpses: Show your audience what goes on in your business, building trust and transparency.
  • Product demonstrations: Showcase your products or services in an interesting and informative way.
  • Funny skits or parodies: Leverage humor to connect with your audience and generate shares.
  • Employee spotlights: Highlight the people behind your brand, showcasing their skills and personalities.
  • Utilize social media platforms: Explore popular platforms like TikTok, Instagram Reels, and YouTube to see what’s trending. Look at what’s being shared, what hashtags are popular, and what’s getting the most engagement.
  • Leverage trending hashtag search tools: Tools like Flick help you analyze trending hashtags and find related content.
  • Follow industry influencers: Stay informed about industry-specific trends by following influencers in your niche. They often provide valuable insights and are early adopters of emerging trends.
  • Pay attention to news outlets and online communities: Keep an eye on current events and trending topics in online forums, subreddits, and news publications.
  • Use Flick: By utilizing Flick, you can get instant access to all the current trending audio, image memes, and video memes out there. Plus, Flick will tailor the trend to your business and niche in seconds.

How important are video thumbnails and titles?

Video thumbnails and titles are extremely important as they are the first things viewers see. A compelling thumbnail and an intriguing title can significantly increase your video’s click-through rate. Make sure your thumbnails are visually appealing and accurately represent the content of your video, while your titles should be clear, concise, and include relevant keywords.
Yes, there are plenty of user-friendly tools available, such as:
  • Canva: Offers easy-to-use templates and editing features for creating engaging videos.
  • InShot: A mobile app with intuitive video editing tools and features for creating trending content.
  • Kapwing: Provides a range of video editing features, including trending sound effects and filters.
  • Filmora: A powerful desktop video editor with a range of features, including special effects, transitions, and sound effects.
  • Adobe Premiere Rush: A professional-level mobile and desktop video editor with advanced features for creating high-quality content.
Remember, the key to success lies in creating high-quality content that resonates with your target audience. So, get creative, have fun, and watch your brand visibility soar!

How can I measure the success of my video marketing efforts?

You can measure the success of your video marketing efforts by tracking key metrics such as views, engagement (likes, comments, shares), and conversion rates. Tools like Flick, Google Analytics, YouTube Analytics, and social media insights can provide detailed data on your video performance. Analyzing this data will help you understand what’s working and what needs improvement.
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Final Thoughts:

Trending videos can be a powerful tool for small businesses looking to increase brand visibility, engagement, and reach. By staying informed about current trends, creating engaging content, and using the right tools, you can tap into the power of viral trends and drive your brand’s success.
Start a FREE trial with Flick today to get Viral Trends Suggestions sent to you daily (yes, daily!). We will give you ideas on how to use the trends perfectly tailored to your account and niche. Ready to get started? Click the banner below!

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