Learn 📚

TikTok Launches TikTok Now: A BeReal-Inspired App

TikTok has released its own version of BeReal: TikTok Now. Learn everything you need to know about this latest feature and app!

Posted 1 year ago
tiktok launches tiktok now

Written by

Mackenzie Taylor
Posted 1 year ago
Well, it seems like all of our favorite social media apps are stealing ideas from each other and the number one app people are stealing from? BeReal. The Gen Z-loving app has been gaining traction quickly over the past year and it looks like all social media apps are running to capture the magic of BeReal.
TikTok has announced TikTok Now, which will have users share a selfie or video using the front and back camera at a random time each day.
Yeah, sounds familiar, right? 😬

Jump to a section ✨

  1. What is TikTok Now?

What is TikTok Now?

The new feature will be given its own separate tab in the app, and in some regions outside the US, a whole new app.
tiktok now
As the description says on Apple store:
“TikTok Now is the new social platform from TikTok. Share your most authentic moments with the people who matter the most. TikTok Now lets you post a daily video or photo at the exact same time as your friends. You’ll receive a random daily notification at the same time as your friends, giving you a 3-minute window to take a 10-second video or real-time photo using both the front and back cameras.”
It seems having a separate app for this feature is an odd approach but could be a way for TikTok to completely stop BeReal in its tracks.
As most of the users of BeReal are in the USA, creating its own separate app could be a way for TikTok to get ahead of BeReal in other markets.
Other social media apps have done something similar, however, without launching new apps. Recently, Instagram announced Instagram Candid Challenges.

What is Instagram Candid Challenges vs TikTok Now?

As shared on Twitter, it looks like Instagram is testing out a BeReal-style feature where you can add your friends Candid to your story, and every day, at a different time, you’ll get a notification to capture a moment in two minutes.
And the Candid Challenge will take a picture using the Dual Camera feature … much like BeReal.
Once you’ve completed the Challenge, your photo will post to your Instagram Story. It seems like this is a way to boost engagement and reach on Stories once again.
It’ll be very interesting to see what happens with this new feature and/or new app. Will BeReal finally have to start doing something different or will people still want to separate their TikTok lives and their Be(ing)Real lives? Only time will tell.
Want to keep up-to-date on all the latest and greatest social media news? Subscribe to our podcast to get weekly updates!

Tune in to Talk Social to Me!

Social media news, memes, Lolz, and everything in-between


What is TikTok Now?

What is Instagram Candid Challenges vs TikTok Now?

Talk Social To Me

Get the latest social media gossip, memes, news and tips sent straight to your inbox.

More articles related to
Best Social Media Content Tools
Best Social Media Content Tools

Best Social Media Content Tools in 2024

Discover the best social media content tools of 2024. Elevate your online presence with Flick’s AI-powered toolkit for effective content management.

Mackenzie Taylor

1 month ago

How to Use Hashtags on TikTok
How to Use Hashtags on TikTok

How to Use Hashtags on TikTok

Need help with finding hashtags on TikTok for your content? Here are our top tips!

Mackenzie Taylor

16 days ago

tiktok shop
tiktok shop

TikTok Shop 101: Everything You Need to Know

Not sure why you should have a TikTok Shop as a brand? Here is everything you need to know about the different types of TikTok Shops, how to create one, and so much more.

Mackenzie Taylor

20 days ago

Return to Blog Home

All-in-one Social Marketing Platform.


Instagram Hashtag ToolInstagram SchedulerInstagram Analytics ToolHashtag SearchHashtag ManagerBanned Hashtag CheckerInstagram Analytics ReportingInstagram Hashtag TrackerInstagram Feed PlannerAI Social Marketing Tool

© 2023 Flick.Tech LTD | All rights reserved.