Instagram Tests New Be-Real-Type Feature: Candid Challenges

Instagram is officially testing a new BeReal-style feature: Instagram Candid Challenges. Learn how it’ll work and when it’s likely to launch.

Posted 2 years ago

Written by

Mackenzie Taylor

Posted 2 years ago

We all knew it was going to happen sooner rather than later. With Instagram (and Snap!) taking BeReal’s feature and creating its own, it was only a matter of time before they would take the “authentic” moment feature along with it with something called Instagram Candid Challenges.

The reason for BeReal’s popularity is that it sends you a notification and you have two minutes to take a photo and “be real.” Whether you’re at home watching TV (a majority of my photos—ahem), out with friends, or in some … compromising situations, BeReal has taken off because it feels authentic and at the moment.

Well, now Instagram is trying to capitalize on those authentic moments too with Candid Challenges.

#Instagram is working on IG Candid Challenges, a feature inspired by @BeReal_App 👀

ℹ️ Add other’s IG Candid to your story tray. And everyday at a different time, get a notification to capture and share a Photo in 2 Minutes. pic.twitter.com/caTCgUPtEV

— Alessandro Paluzzi (@alex193a) August 22, 2022

What are Instagram Candid Challenges?

As shared on Twitter, it looks like Instagram is testing out a BeReal-style feature where you can add your friends Candid to your story, and every day, at a different time, you’ll get a notification to capture a moment in two minutes.

Hmm, that sounds awfully familiar.

And the Candid Challenge will take a picture using the Dual Camera feature … much like BeReal.

Once you’ve completed the Challenge, your photo will post to your Instagram Story. It seems like this is a way to boost engagement and reach on Stories once again.

Flick Tip: Want to make engaging Instagram Stories? Click here to learn all of our top tips.

Is Candid Challenge on Instagram now?

Not yet! This is still being tested by Instagram and if they move forward with it, it’ll start appearing in our Stories very soon.

A big question a lot of people might have about this feature is WHY? Why is Instagram stealing other ideas and putting them on its own platform?

Easy. They want to keep its users active and engaged on its platform and after seeing the success of things like TikTok and BeReal, it wants to add those same ideas to its own space.

With Gen Z wanting more authentic moments over curated feeds, this is yet another step for Instagram to keep the younger generation on its app. Will it work? Time will only tell.

Want to learn the latest on things like BeReal, TikTok, and Instagram? Subscribe to our newsletter, Talk Social to Me, where you’ll get weekly emails about all things social media.

Newsletter

Talk Social To Me

Get the latest social media gossip, memes, news and tips sent straight to your inbox.

Content

What are Instagram Candid Challenges?

Is Candid Challenge on Instagram now?

Talk Social To Me

Get the latest social media gossip, memes, news and tips sent straight to your inbox.

More articles related to

Instagram Stories

How to Reset Your Instagram Feed

It’s finally here! You can now reset your Instagram feed. Here is exactly how to do that (plus, a few helpful tips to reset your algorithm perfectly).

Mackenzie Taylor

6 months ago

Your 2025 Guide to Instagram Threads App

The hot new app is finally out—Instagram Threads App! Here’s everything you know about Threads to help you get started and thread-ing!

Mackenzie Taylor

6 months ago

How to Change Your Instagram Story Background Color

How to Change Your Instagram Story Background color in just a few simple steps – plus more tips on Instagram Story design!

Julia Cohen

10 months ago

Return to Blog Home