What is content batching?
First things first, what in the world even is content batching? It’s a process where you create all of your content (like captions, imagery, hashtags, etc) during a certain time. So instead of spending hours over just ONE post, you’ll spend those hours creating an entire week or month’s worth of content.
I know, I know. It sounds a lot harder and more daunting than it actually is. I promise! With this process, you’ll be able to quickly plan out what you want to talk about and it’ll help you create a more concise plan on how to approach your social media content.
It’s almost like … a social media strategy. 😏
How to batch content for social media
Now that you know what content batching is, it’s time to start actually, you know, content batching.
1. What are your main focuses (i.e. content pillars)
Okay, so what in the world do you want to talk about? What are your main focuses for content in the coming week?
If you’re finding this a hard thing to think of, think about your brand as a whole. What are some keywords that reflect your brand? What are your themes? Write them down!
Once you have an overall idea of who and what your brand is, the easier it is to make and create content around those ideas. A great example of a brand using its theme and focusing correctly is Reformation. They are all about sustainability and as you can see from their content, they focus a lot of their messaging around this idea: Knowing your exact topics to talk about when it comes to creating content for Instagram will help guide you in the right direction for content creation and miiiiight even help you avoid making those last-minute, panic-inducing posts.
2. Analyze past content
One of the biggest pieces of advice that we can give you is to go through your feed and analyze the content. Give it a good ol’ review.
What’s working? What’s not working? What content got you the most engagement? What times work best for you? Do you use a call-to-action? Do any of them work? What format (video, carousel, still image) works best for you?
Note down all of these answers and start building a plan around the results.
We recommend using Flick to analyze all of your Instagram content to really nail down your marketing strategy.
3. Content ideas
Now that you have all of your content analyzed and your overall themes are written down, it’s time to actually start coming up with the content ideas.
Take note of the upcoming days in the month. Are there any events you need to highlight as a brand? Any launches that will be happening soon? Are there any national/international holidays that you can highlight?
Note all of the upcoming events, launches, and holidays and plan to make content around them.
Next, start adding in ideas around repurposed content. What content in the past has done well for you? Is there a way for you to do that content again … but tweaked?
Then, we recommend going through DMs and comments from your followers and taking notes on questions that keep getting asked over and over (and over x3) again. You can start creating content around those questions and start pointing in the direction of that specific post when it gets asked once more (like you know it will!).
💡 Flick’s Tip:
Stuck trying to come up with content ideas for the month ahead? We’ve got you! Test out our AI Social Media Assistant to brainstorm content ideas in seconds along with the best on-brand captions for your social media posts. Click the banner below to get started with a 7-day free trial of Flick!
4. Write your captions
Oh boy, our absolute favorite part of creating content. No, that wasn’t sarcasm!
… not too much, at least.
Writing captions for your content can be daunting and, honestly, might make you go: “NOPE! I am NOT batching! This is too much!” We get it! But let’s break it down for you to make it as easy as possible by breaking down what makes a good caption. Think of it as making a really delicious sandwich: You need the base, the meat, the various toppings (for flavor!), and the final slice of bread to pull it all together.
The base: A good opening line
The meat: Descriptive caption and on-brand voice
The toppings: Emojis and hashtags
The final slice of bread: Call-to-action
If you’re needing help with writing your captions, we recommend giving our Instagram Caption Course a try. You’ll get all the information you need to create incredible captions that are engaging and will get you the impressions and reach you’re wanting.
5. Create content
Now the actual fun part! Creating content! Are you going to take videos? Images? Create a Reel? Think of the various ways you want to actually engage your audience.
Go back through your content and see what your audience engages with the most. Once you have that figured out, start making content that is similar as you already know your audience likes it!
6. Schedule your content
Now that you have all of your content written and produced, it’s time to start scheduling! Because why spend all that time on your content only to manually post it? Sounds boring.
We highly recommend scheduling your posts with Flick. You can preview what your feed is going to look like before selecting “auto-publish” and move anything around that might not look quite right. Click here to see our guide on how to schedule all of your content in advance with Flick.
By scheduling your content, you can make sure all of your content is being published at the correct time, tag everyone that needs to be tagged in advance, and not have to worry because you forgot to post—it’s already scheduled for you.
We know that content batching can be scary and feel time-consuming at first, but once you’ve started, we promise it gets easier and faster over time.