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Social Media Writing: Tips and Tricks to Use Now

If you’re struggling to come up with the perfect social media writing, we’ve got some tips and tricks to help you along the way.

Posted last month
social media writing

Written by

Mackenzie Taylor
Posted last month
Well, you did it. You’re officially a social media writer and putting together a plan for your social media pages, but writing for social media? It’s not as easy as people think. Not only do you have a character limit you have to stay within the lines of, but you have to also make it engaging enough for people to want to read, have a hook that makes them want to start reading in the first place and end it all in a way that makes people want to actually … engage.
Tough stuff.
However, when you nail down the voice, tone, and writing style for your posts, it can be pretty dang rewarding when everything comes together. With great content and captions, you can spark genuine conversation, build an online community, create loyalty around your brand, and increase your ROI. If you’re struggling to come up with the perfect social media writing, we’ve got some tips and tricks to help you along the way.

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  1. Why is writing good social media content important?

Why is writing good social media content important?

When it comes to selling your brand and business online, you must write good social media content. Because that’s one of the first ways people get introduced to your brand, and if your content isn’t written well, it makes your brand look sloppy. And … could make you less successful on social media in terms of growth and reach.
Trust us, you don’t want that. Learning how to write well on social media is important and being able to write good copy is a unique skill. It means being engaging, adding value, being consistent, and knowing how to write a CTA that causes people to want to jump into action.
instagram caption on flick

Other reasons why writing good copy is important for social media are:

Capturing attention

This might seem obvious, but good social media content is critical in capturing the attention of your audience—especially in a space as crowded as the World Wide Web. With so many brands and businesses online, you need to figure out a way to stand out, so creating engaging content that will help you stand out in order to capture the interest of your audience is incredibly important.

Building relationships

One of the most effective ways to build a great audience and get loyal customers is by building relationships with customers online. Social media is an incredibly powerful tool to build relationships with your customers. Creating and sharing content that resonates with your followers can establish a connection with them and build trust and loyalty.


There’s no better way to build your brand than by using social media effectively. When you create high-quality content act aligns with your boost values and messaging, you can establish a strong online presence and catapult your brand awareness.

Driving traffic

Psst: did you know that good social media content can help drive traffic to your website or various online platforms? Yes, yes it can. The better and more engaging your social media content is, your traffic will increase to your online platforms.

Building authority

The more and more you create great and consistent social media content, the more you establish yourself as an authority figure in your specific market and niche. This can help you boost your credibility and influence to make you the go-to source of information for your followers (and future followers!).
💡 Flick’s Tip: When writing social media posts, it’s important to figure out your brand voice. This will make writing your content easier and quicker. Learn how to establish your brand voice here.
how to measure roi in social media marketing

Does great social media writing increase ROI?

Spoiler alert: Yes, yes it does. When you write really good social media posts, it can increase your ROI in multiple different ways (learn all about ROI here).

Increased engagement

When social media is well-written and engaging, it has a better chance of resonating with your audience and getting more engagement (AKA: likes, comments, shares, and more!).
💡 Flick’s tip: Knowing exactly what metrics you want to improve upon is important when getting started with your social media marketing. Learn more about engagement rates and insights you should keep track of on your social media platforms here.

Higher conversion rates

When it comes to increasing your conversion rates, having really well-written and engaging social media posts is one of the best ways to get more people to follow through on an action you want them to complete (aka your CTA).

Improved brand perception

If your social media content is high-quality and engaging enough, it will help improve the way your brand is perceived. The more and more your social is improved upon, the more likely people will build trust and loyalty in your brand and keep coming back over and over again (and guess what? That’s what you want!).

Cost savings

If you build a good marketing strategy and have effective social media writing, this can help reduce costs as you won’t need to pay for advertising and other forms of marketing (yet!). When you create content that is shareable and engaging, you’ll increase the organic reach of your social media accounts, get more followers through the door, and lessen the need to use paid ads.

Tips on writing engaging social media captions

Writing engaging posts involves several key components, such as understanding your audience (duh!), creating compelling content, and utilizing effective formatting techniques. Here are some steps to help you write social media posts that engage and connect with your target audience:

Understand your audience

Before you start writing your post, think about who your target audience is and what they care about. Learn where they are from, what their interests are, what pain points they might have, and what kind of content they engage with. This will help you come up with better social media content.
💡 Flick’s Tip: Stuck trying to come up with content ideas for the month ahead? We’ve got you! Test out our AI Social Media Assistant to brainstorm content ideas in seconds along with the best on-brand captions for your social media posts. Click the banner below to get started with a 7-day free trial of Flick!

Create compelling content

Your content should be relevant, informative, and valuable to your target audience. Use a storytelling approach—this is one of the best ways to get people interested in your posts as it can connect with your readers on an emotional level.

Use a conversational tone

Write your post in a conversational tone to make it more relatable and engaging. Think about how you would talk to a friend—avoid using complex jargon and technical terms that your audience may not understand. It’ll distance them from your content and not want to engage.

Utilize eye-catching visuals

Incorporate high-quality images or videos into your post to grab the attention of your audience. Make sure the visuals are relevant to your content and support your message. You can use AI to extend images, enhance clarity, and improve overall quality.


View this post on Instagram


A post shared by Dolly Alderton (@dollyalderton)

Use a call-to-action (CTA)

End your post with a clear and actionable CTA. Encourage your readers to like, share, or comment on your post, or direct them to a related blog post or landing page.
💡 Flick’s Tip: Listen to our latest podcast all about how to make CTAs work for you and your content!

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Engage with your audience

Respond to comments and engage with your audience to build relationships and foster a sense of community. Use social listening tools to track and respond to mentions of your brand or industry. The more you engage, the more loyal your audience will be.

Writing tools for social media

Flick’s AI Social Media Assistant

Flick’s AI Social Media Assistant is a marketing tool that helps you speed up the brainstorming, writing, and planning process for Social Media. Instead of spending hours coming up with content ideas, the Assistant can help you generate original and engaging content ideas based on the topics you enter within seconds.
It’ll help you become an expert copywriter without years of training. Crafting killer captions can be challenging, but the Assistant helps you do more in less time, within your own unique voice.
With Flick’s AI Assistant, you can get instant access to:
  • Tap into an infinite source of unique and engaging content ideas
  • Craft highly-personal and on-brand captions 10x faster
  • Transform all of your long-form content into bite-size snippets for social, instantly
  • Save, organize, and schedule your ideas in a single click
  • Get access to over 100,000 high-quality, FREE stock images
  • Generate AI graphics based entirely on your caption
  • Generate original AI images based on your caption
  • Create on-brand social media from start to finish
The tools are wrapped within the “Content Lab,” a dedicated space for your ideas, whether they’re fully fleshed out or just a working title. This can help you organize your thoughts better and create more cohesive content.
Start your free trial of Flick to get instant access to our AI Social Media Marketing Assistant.


Why is writing good social media content important?

Does great social media writing increase ROI?

Tips on writing engaging social media captions

Writing tools for social media

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