Social Media Automation: What It Is and Why You Need It
In today’s post, we will talk you through what social media automation is, why you need it, and our favorite tool to help you get started.
Posted last month
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Mackenzie TaylorPosted last month
Social media automation is an invaluable tool for social media managers, entrepreneurs, and small business owners. It helps streamline their workflow and ensures their social media presence is managed efficiently.
Automation tools allow users to schedule posts, automate responses to customer queries, and keep track of metrics and analytics. This helps reduce the amount of time spent on managing social media accounts and allows users to focus their energy on other important tasks (like building your biz!). With social media automation, you can get the most out of your social media presence and ensure that your posts are effective and timely.
In today’s post, we will talk you through what social media automation is, why you need it, and our favorite tool to help you get started.
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What is social media automation?
Social media automation is like having your very own social media assistant in your back pocket at all times. It’s a tool that allows you to schedule posts, automate responses, and track metrics with just a few clicks.
Basically, social media automation is the secret weapon that social media managers, entrepreneurs, and small business owners use to make their lives a whole lot easier. It saves time, increases efficiency, and helps you stay on top of your social media game without having to be glued to your phone 24/7 (… not like we aren’t already). So instead of wasting your precious time manually posting and responding, let automation do the work for you while you focus on what really matters — like perfecting the TikTok dance you’ve been trying to learn for months.
How Flick can automate and streamline your social media content
Over the past year, we’ve been working hard on making Flick’s AI Social Media Marketing Assistant the only social media automation tool you need. From brainstorming content ideas to writing the best captions for your content to helping you repurpose your top-performing posts, here are the reasons why Flick is the best tool to help you with your social media marketing.
Now that you know why you need a social media automation tool, let’s talk about a specific tool that can help you with every area of your social media marketing strategy—Flick’s AI Social Media Marketing Assistant.
We’re going to break down all the ways Flick’s AI Assistant can help you (plus, tips and tricks to make content creation so much simpler!).
Brainstorm perfect post ideas
We’ve all been there. You need to come up with a plan for your social media content for the week or month ahead, but you have no idea where to start. That’s where Flick’s AI Assistant can come in.
- Head to your Content Lab inside Flick by clicking “Ideas” under Content. From here, you can begin your search for brainstorming content ideas with a single word or topic.
- Click “Brainstorm Ideas” at the top of the Content Lab
- Enter a topic or an overall content theme
- Select a direction for your content
- Choose which post ideas fit best for your brand or business
The Brainstorming tool will help you quickly get out of those creative ruts we all get. By providing the tool with the theme or word, you’ll get an endless supply of post ideas in seconds.
And the best part is if you don’t like any of the ideas, it’s okay! Ask the tool to refresh the ideas. The options are endless for you.
Create unique and engaging captions in your brand voice
Now that you have access to endless post ideas, it’s time to start creating captions based on those ideas.
The AI Assistant can help you write engaging and on-brand captions—in seconds. By using Flick’s AI Assistant, you can enter your Brand Info inside the tool to make sure each caption is written in your brand’s exact voice. No more struggling with writer’s block. No more generic captions that don’t sound anything like your brand.
- All you have to do is select a post idea from your Content Lab, or click “Create a Post” to get started
- Select a caption template for your content (Educational, Promotional, Personal, Business)—this will help the AI to create a caption that sounds unique and personalized
- Choose the length, what type of content you want included, the tone of voice, and the point of view you want the caption written in
- Select “Use my Brand Info” so the caption is written in your brand voice and is tailored completely to you
- Click “Generate Caption”
In seconds, you’ll have an engaging, high-quality caption that was created just for you and your audience.
Suggest high-quality hashtags
After the perfect caption has been created for you, you can also get AI-generated hashtag suggestions based on your caption. The days of searching and searching for the best hashtags for your content are no longer needed.
Flick’s AI Assistant will scan your content and suggest the best hashtags to help boost your reach and engagement on your content.
- Once your caption has been created, click “Hashtags” under the caption
- A pop-up will appear with hashtags curated to your caption
- Select the hashtags you like the best
- Click “Insert X Hashtags”
Flick’s tip: While the hashtags that appear work for your caption, be sure they work for your account! Check how many times the hashtag was used, the daily posts per day with the hashtag, and average likes and comments. Choose the hashtags that will give you more visibility for your account size. Need help? Click here for our detailed blog post on hashtag strategy.
Repurpose high-performing content
One of the best things you can do to get better engagement on your social media accounts is to repurpose past content that performed well. Because if it ain’t broke, why fix it?
With Flick’s AI Assistant, you can now quickly repurpose past content into fresh and engaging new posts with a simple click of a button.
- Head to your Content Lab and click “Repurpose Content”
- Select which type of content you would like to repurpose (blog post, YouTube, social media posts)
- Paste the link and click “Repurpose”
- Select which ideas you’d like to dive deeper into and select “Turn into Social Posts”
- From there, the AI Assistant will remix your content and write new social media posts that will engage your audience just like before.
Take all of the past content ideas that have worked so well for you and give them a fresh new spin to engage new and old followers alike.
Generate AI and Stock images from the caption
A struggle that a lot of people have when it comes to social media creation is images for their content. You might not have the time or resources to spend on creating images or videos for your social media.
Flick’s AI Assistant now will generate AI images and stock images for you to choose from. Quickly and easily put together your social media calendar for the rest of the month ahead all in one place.
- From your Content Lab, click “Scheduling”
- Click “New Post” to begin scheduling your content
- Enter your caption or you can click “Caption Assistant,” where the AI Assistant will write an on-brand caption for you inside the Scheduler
- Once the caption is entered, click “Suggested” above the caption
- On the right-hand side of the screen, a selection of free stock images will appear that relate to the caption. Don’t like the stock images? No problem! Click “Generate Image” to get AI-generated image ideas that will work perfectly for your caption
Common misconceptions about social media automation
Social media automation has its fair share of misconceptions floating around, but we’re here to bust some of the myths that are currently out there to give you peace of mind.
Misconception #1: Social media automation is impersonal. This couldn’t be further from the truth. Automation tools allow you to customize and personalize your posts and responses. Make all of your responses, captions, and more sound exactly like you so it’s personal and on-brand every single time.
Misconception #2: Automation means you can set it and forget it. Sure, automation does the heavy lifting, but that doesn’t mean you can neglect your social media presence. You still need to engage with your audience, respond to comments, and keep your content fresh. Automation is there to give you a helping hand.
Misconception #3: Automation kills creativity. Absolutely not. Automation actually frees up your time and brainpower, allowing you to focus on creating brilliant and innovative content that will make your audience want to engage and follow you! Think of automation as a supportive sidekick that helps unleash your creativity, not a creativity killer.
Ready to get started and use your own social media automation tool? Start a FREE 7-day trial with Flick to start automating all of your content. You’ll soon realize why it’s so important and wonder why you’ve never used one previously.
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