Can you schedule posts on LinkedIn?
Yes, yes you can! There are a few ways you can post to LinkedIn—through LinkedIn’s own platform or by using a third-party social media management tool (like Flick!) to schedule all of your content in advance.
Why is it important to schedule LinkedIn content?
For the same reason, it’s important to schedule any social media content—consistency and streamlining your workflow! The reason people follow businesses and brands online is because they know they’ll get consistent content from them that they love. If you’re not going to be posting on a regular schedule, there’s not a lot of reason for people to want to click that “follow” button.
By scheduling content in advance, you can ensure you’re posting content consistently and at a time when your audience is online to engage. No more posting last minute or forgetting to post at all when you have all of your content scheduled.
How to schedule posts on LinkedIn
With LinkedIn’s own scheduling platform, you can easily schedule your content. Although there are limitations inside LinkedIn’s scheduler compared to a third-party scheduler. However, if you’re looking into how to schedule natively, here’s how to do that:
Log in to your LinkedIn account and start creating your content
Once you log in, it’s time to start creating your content. Type out your post, add all the hashtags you need, include a photo or link—you know, everything you need to create a post
Click the clock icon next to the “Post” button
Now that your post is created, click the clock button that sits right next to the Post button. This is the scheduling button!
Select the time and date you want your post to go live
Figure out what time you want the piece of content to be scheduled and click “next.”
Hit the schedule button
Honestly, that’s it. Your content is officially scheduled out!
How to edit scheduled posts on LinkedIn
This isn’t the easiest part to do. If you want to edit your current LinkedIn posts that you’ve scheduled, you need to go to the post creator again, act like you’re about to make a post but instead click the clock icon again.
From here, you’ll click “see scheduled posts” and you’ll get a list of all the posts you have scheduled in advance.
You can delete scheduled posts but you cannot edit a scheduled post on LinkedIn (however, you can do this in Flick!).
How to schedule LinkedIn posts with Flick
Want to schedule your LinkedIn content on Flick? It’s super easy to do!
Connect your LinkedIn account to your Flick account
Log in to your Flick account and head to “settings” on the left-hand side of the screen.
From there, click “Workspace.”
You’ll now find the social group you want to edit and click “Edit Socials.”
From here, you’ll click “Connect” next to the LinkedIn logo.
In the pop-up, link your LinkedIn profile and select which LinkedIn profiles you want to connect to Flick.
Upload your LinkedIn content
Once you have linked your account, it’s time to upload your content. Head to “Scheduling” on the left-hand side of the screen. From here, you can upload the content that you want to schedule.
Upload any and all photos and videos you want to post into your Media Library, or you can go straight to creating the post.
Click “New Post” to start creating content
At the top of the screen, click “New Post” to start creating your content. A new window will pop up where you can:
Schedule your LinkedIn post
Once you have your post all put together, it’s time to schedule! Select the date and time you want to schedule the post before clicking “schedule” and your post will automatically post on the selected date!
Flick’s tip: Don’t quite have all the content or information you need to schedule the post? That’s okay! Save your idea as a draft for you to go back to later.
Tips on scheduling LinkedIn posts
Not sure how to make the most out of scheduling your content on LinkedIn or where to actually even get started? We’ve got some tips for you on where to begin:
If you’re struggling with coming up with ideas on what to write for your captions or general post ideas, you’ll want to utilize our AI Assistant! You’ll get endless (and we mean, ENDLESS!) ideas for your caption or post that are all on-brand and engaging. And the best part? You only need to come up with a topic and the AI Assistant will do the rest for you—in seconds.
While this might seem like an obvious thing to do, it’s an important step a lot of people forget about. The first step to scheduling effectively on LinkedIn is by figuring out exactly what your overall goals are. Why are you using LinkedIn? What’s the purpose? Do you want to build your overall brand and business? Find a new job or networking opportunities? Connect with other people in the biz? Once you have determined exactly why you’re on LinkedIn, then you can start to create a plan to start achieving those goals.
Put together a content calendar
Want to stay consistent and actually, you know, build your brand? You’ll want to create a content calendar for your content ASAP. Having a content calendar that is one of the best ways to make sure you’re sharing and making content that is valuable and relevant for your audience on a consistent basis.
Use your analytics
Want your content to be engaged with? You need to start looking at your analytics and figuring out exactly what your audience likes! LinkedIn allows you to view things such as demographics, engagement on posts, growth metrics, and more so use them to the best of your ability! Is there a certain post that seems to be doing a lot better than others? Look into recreating that content for future posts. Are most of your audience based in one place or different places? Make sure to start posting in their time zone so you can get the most engagement from your posts. Your LinkedIn analytics will have all this information and more so you can start making more informed decisions on your LinkedIn content.
It’s time to start scheduling your LinkedIn content and connecting with your network on a deeper level! Start your free 7-day trial
with Flick today to get started!