How to Repurpose Content – Hacks for Instagram, TikTok and More
Top hacks for repurposing content on Instagram to increase your efficiency and growth, even when you’re in a content rut.

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Why should you repurpose content? 👀
Top tips and hacks to repurpose content across Instagram, TikTok, YouTube and more…
- Ideas can be repurposed, not just hard content. If you fit within a specific niche, you will likely be repeating yourself on your social media, and that’s ok! You can pick up on what your audience like and respond to. A great example of this is ‘running jokes’ or memes. If you notice you get a lot of engagement on a meme about something, take that idea and turn it into a funny Reel or TikTok:
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View this post on Instagram
- Think about how you can make one idea or piece of content into multiple videos or images. If you are a fashion creator, don’t just take images of your looks. Take a video at the same time that you can cut to a music trend or use as a ‘get ready with me video. You can also create a video talking through your outfit or doing your makeup. A lot of creators will make transitional videos, informative videos and images, just from one look:
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View this post on Instagram
- It’s ok to post something that you’ve already posted before. Not everyone will see your content the first time!
- Create a video ahead of time and use TikTok or Instagram’s ‘comment respond feature’ to make a response video. If you’ve posted something where you are talking, but happen to have a really cool makeup look on, make sure to record a video of how you got the look. Then, if someone comments asking about the look, you can directly respond with your tutorial video.
- Make a series out of one long video. You can record a video on one topic, and break it down into a series of sections that you can drip-feed across your social media schedule.
How to repurpose content from scratch – our hacks for Instagram, TikTok and more ♻️
- What platforms are you posting across? Could you film a TikTok using a trending sound with your guest to promote your video, or publish it when it comes out? Could you live stream the interview as it goes? Should you be filming in a horizontal or vertical format?
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View this post on Instagram
View this post on Instagram
View this post on Instagram
View this post on Instagram


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