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How to Repurpose Content for Social Media

Repurposing content for social media can seriously save you time and energy—plus give your audience what they really want from you! Here’s the best way to repurpose content for social media.

Posted 10 months ago

Written by

Mackenzie Taylor
Posted 10 months ago
Content creation is a big part of marketing yourself and/or your business. And while it’s fun to be creative, it can be hard to create content at a high enough volume to achieve your goals.
That is where content repurposing content comes into play.
With this strategy, you can transform your old content into entirely new assets that boost reach, engagement, and conversions. And with tools like Flick that automate the process of repurposing content for social media, it’s never been easier.
Read on for an in-depth guide!

Jump to a section ✨

  1. What is repurposing content?
    • Gives Underperformed Content a New Spin
    • Reaches New Audiences
    • Boosts SEO

What is repurposing content?

Repurposing content means recycling content that you have on hand (either partially or in full) to extend its reach to new channels and audiences.
A simple example? You might repurpose a Facebook post as a Twitter thread using a tool like Flick’s AI Assistant.
ai assistant flick
Repurposing content is a valuable strategy that allows you to get more bang for your marketing bucks. It allows you to take an asset you’ve already invested in and transform it into multiple assets at no (or at least much less) cost to you.

Why Is Repurposing Content Beneficial?

Gives Underperformed Content a New Spin

When content doesn’t perform as well as you’d hoped, it’s not always because the idea was bad. Oftentimes, it’s the channel or medium that’s to blame.
By repurposing your underperforming content, you can give it another chance to generate the clicks, conversions, and engagement you expected.

Reaches New Audiences

Each of your marketing channels (Instagram, Facebook, email, etc.) is home to different audiences. By repurposing content from one channel to another, you can reach a new set of eyes without having to spend additional time creating similar content.

Boosts SEO

Repurposing high-performing content is a super easy way to give new content and less developed channels a powerful SEO boost.
Say you have a blog post that’s currently ranked first for a given keyword. You can create a video on the topic using that same keyword and establish a connection by linking to the video in the blog post (and vice versa).

7 Different Ways to Repurpose Content for Social Media

1. Turn Testimonials into Social Media Content

testimonials flick
Sharing testimonials as social media posts can make people more confident about buying from you. They see that others like them already trust and enjoy your products or services.
Posting testimonials and positive client feedback also helps build strong bonds with your customers. When you show that you value their opinions and experiences, and you listen to what the community has to say it makes them feel heard and appreciated.
In other words, posting testimonials on a range of channels creates a win-win situation for your business and your community.

2. Create Infographics

Infographics (or information graphics) are a great way to repurpose information-rich content like blog posts, industry reports, or research studies.
People love visuals, and infographics make your data easy to understand and exciting. Instead of overwhelming readers with numbers, you can create a visual summary of the most important stats.
You can add these infographics to your blog, but they’re also great for social media to grab even more attention.

3. Post User-Generated Content

ugc content
User-generated content is content customers create themselves—things like reviews, tweets, comments, photos, and videos. And while this isn’t technically your content, you can still repurpose it in a lot of cool ways, including:
  • Instagram Story posts
  • Blog posts featuring customer reviews
  • Website galleries and carousels
Since UGC comes from real people and not just from the company, it feels genuine and easy to relate to. When others see happy customers talking positively about you, they’re more likely to join in and interact too.

4. Turn Lead Magnets into Facebook and YouTube Videos

facebook instagram leads
Lead magnets are pieces of content like PDFs, e-books, or webinars that people download in exchange for their contact information.
They tend to be short, packed to the brim with information, and actionable. And as a result, this is usually a great kind of content to repurpose into short video content for YouTube, Facebook, and Instagram.

5. Ask a Question

ask a question
Platforms like LinkedIn, Facebook, and Twitter have cool features like Q&As and polls. These are great opportunities to interact with your audience using the same questions or similar ones you used to spark comments at the ends of videos and blog posts.
Aside from getting a chance to keep the conversation going and engage your audience in different ways, you can also use these features to share sneak peeks and a thrilling glimpse into what’s coming soon.

6. Provide Answers

provide answers
When you see questions from people in your Facebook and LinkedIn groups, don’t miss the opportunity to give them answers using your existing content. Share the link or repurpose the content to give them a detailed and helpful response.
By doing so, you build better connections with your community and also increase your chances of being discovered by others who have the same question in the future.

7. Cross-Platform Sharing

cross platform sharing
Repurposing your content on different platforms is a smart strategy. But keep in mind that different social media platforms have their unique audiences and engagement patterns or ways of interacting, which means that your great content might not do equally well on every platform.
There’s not much need for hashtags on Facebook, while on Twitter, a few hashtags are suitable. On Instagram, you can use lots of hashtags to reach a broader audience.
Remember to be concise on Twitter while on LinkedIn, you can engage in a more formal conversation and write longer pieces. For Pinterest and Instagram, focus on using high-quality images, to catch people’s attention.

Best Practices for Repurposing Content for Social Media

Use AI to Repurpose Content

AI tools have many, many use cases—and one of those happens to be repurposing content.
ai social media marketing assistant flick
Flick’s AI Assistant can help you transform existing content into a whole range of social content, including:
  • Facebook posts
  • LinkedIn posts
  • TikTok captions
  • Twitter threads
  • Instagram captions
All you need to do is enter a URL or choose some input text from an existing blog post, landing page, or e-book, choose an output type, specify things like point of view and tone, and Flick’s AI Assistant will do the rest!

And the best part? You can try it for free!

Break Down a Blog into Micro-Content

You can turn a big blog, e-book, or case study on your website into lots of smaller pieces of content, which we call “micro-content.” Each piece can be used to create multiple social media posts. So, your one-long content can become many little things, making it easier to share and engage with your audience on different platforms.
Sometimes, not everyone has the time or patience to read or watch long content. Thus, using microcontent you capture their interest without asking for too much of their time. You can share valuable information, entertain, and amaze your audience with short and sweet posts.

Choose Asset Types for Each Channel

When figuring out your asset types for each channel, it’s important to ask yourself these two crucial questions:
  1. What type of content is best suited for each channel? Visual content like images and videos may perform exceptionally well on Instagram, while short and engaging text posts thrive on Twitter.
  2. What does your audience expect from you for each channel? Do they want informative blog posts on LinkedIn or entertaining stories on Facebook? Align your content types with their preferences and the platform’s nature to create a winning social media strategy that effectively engages your audience.

Create Social Media Content Based on Your Brand Values

Social media offers more than just a promotional platform; it’s an opportunity to humanize your brand and connect with your audience on a deeper level. Sharing your brand’s mission and vision statements shows that you are unafraid to embrace authenticity and transparency. Customers appreciate businesses that are not afraid to be genuine and authentic, and they are more likely to support those that align with their values
As a result, your content becomes a potent tool for building a loyal and engaged community around your brand. This approach gives your brand a distinct voice that reflects your unique personality and brand values, setting you apart from competitors in a crowded market. Your content becomes a powerful tool in cultivating a devoted and engaged following.

Add Value and Variety to Your Content

Repurposing and recycling your content does not mean copying and pasting. The goal is to make it better and more interesting for your audiences. You can do this by adding new and valuable information, insights, stories, or examples that make your content even more engaging.
You can try using different media, styles, tones, or voices that match your brand and audience, making it more appealing and diverse. With these improvements and creativity, your audience will love and appreciate your content even more.

Track Your Efforts

Regularly tracking your efforts’ performance helps you understand the content preferences of your followers. You can use this knowledge to refine your strategy, save time, and achieve better outcomes.

Instagram Analytics

Grow your account with best-in-class Instagram Analytics.

Keep an eye on analytics, including likes, comments, shares, and click-throughs to fine-tune your strategy. And if you haven’t already, invest in a powerful analytics solution like Flick to gain insight into channel performance.


Repurposing content is a quick and easy way to extend your reach and boost your ROI. There are tons of ways you can go about it, but it definitely helps to have a great AI-powered tool.
At Flick, we recently launched our AI Assistant to help marketers brainstorm, create, and repurpose content. Plus, it comes packaged with Flick’s amazing Instagram tools—Post Scheduler, Hashtag Collections, Analytics, and more.
Get started with a 7-day free trial today!


What is repurposing content?

Why Is Repurposing Content Beneficial?

7 Different Ways to Repurpose Content for Social Media

Best Practices for Repurposing Content for Social Media


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