17 LinkedIn Statistics Every B2B Marketer Needs to Know
We’ve gathered up all the best and most interesting bits of LinkedIn statistics you should know if you’re planning a LinkedIn marketing strategy in 2024.
Posted last year
Written by
Mackenzie TaylorPosted last year
LinkedIn has steadily become more and more of a social networking platform, as well as a place for people to connect with other professionals in their niche and (hopefully!) find a new job (if that’s what you’re on there for!). However, with the trend turning towards becoming more of a social platform over a professional platform, it means that B2B marketing has amplified.
And if you’re looking to market to people on LinkedIn, you’re going to need to know a few stats to better help you reach the audience you actually want—instead of, you know, shouting into the wind.
Today, we’ve gathered up all the best and most interesting bits of LinkedIn statistics you should know if you’re planning a LinkedIn marketing strategy in 2024.
Jump to a section ✨
LinkedIn is more male-dominated.
With 56.3% of LinkedIn being male and 43.7% being female. At the moment, there are no other genders reported on LinkedIn. When thinking about using LinkedIn as your next marketing platform, knowing who you are talking to is going to be hugely important in how you market.
Go into your analytics and figure out your specific target demographic.
Americans between 30 and 49 use LinkedIn the most.
It seems that LinkedIn is becoming steadily more popular for an older crowd (I say sadly as I fall right in this category). While LinkedIn is more and more a social media platform, data does show that older adults are using it the most.
6 people are hired every minute on LinkedIn.
Yes, it’s true. All those times you’ve clicked “Easy Apply” on LinkedIn have worked for others before you!
LinkedIn is the biggest platform for B2B lead generation.
Do you understand now why I said you should be on LinkedIn if you’re selling B2B? 40% of B2B marketers said LinkedIn is the best platform for them when it comes to gathering more leads.
65 million users make the decision in their business.
When you are marketing on LinkedIn, it’s good to know if the people you are marketing to actually make the decision to buy for their business. 65 million users on LinkedIn are making the big-time decisions for their biz. This is huge.
LinkedIn has 1 billion members
Yes! The platform has officially hit 1 billion members worldwide.
The USA has the largest user base on LinkedIn
The USA has around 211 million users on LinkedIn. When you are marketing on the platform, always be sure to consider where your core audience lives. This will help you figure out the best time to post your content.
Over 78% of LinkedIn users are located outside of the US.
While, yes, the US is still the biggest user base on the platform, there is a massive international appeal which means you have the opportunity to reach international audiences with your marketing campaign.
60% of users earn more than $100,000 annually
What does this mean for you as a marketer? Most users have a more significant purchasing power. This is helpful for how you price and market your brand and biz.
Users spend over 7 minutes per visit
While that doesn’t seem like a lot (and compared to other platforms, it isn’t), you can do a lot with a little. Create eye-catching images or graphics (or use a tool that will help you do just that!) to hook someone in quickly.
Long-form LinkedIn posts perform the best
Users tend to engage more with LinkedIn posts that have 1800-2100 words. So if you thought you had to write quick, witty posts—think again.
77% of marketers believe LinkedIn generates the best organic results
Yes, compared to any other platform out there.
LinkedIn is the most trusted platform by brands
From data collected by Hootsuite, over 70% of marketers think LinkedIn is the most trusted and reliable social media platform for brands and businesses. Many marketers think that LinkedIn has a good ROI, so advertising and marketing on the platform as a B2B will benefit you in the long run.
Ads are 6x more likely to convert
Expanding further on the above, the biggest reason why marketers think LinkedIn is so reliable? Because your ads will actually convert—6x more than any other platform.
Complete profiles get 30% more weekly views
If you haven’t already, fill out your entire profile! Add a logo, a photo, an overview of your organization, details on how to contact you, and the whole thing. Companies that do this get a higher weekly view on their profile over those who don’t. And we both know you want higher page visits!
Mornings are the best time to post on LinkedIn
According to our data, the best time to post on LinkedIn is in the mornings. And that makes sense! It’s a time when people are starting their working day and doing their typical checks online. Most people are active on LinkedIn around 8-10am on Wednesdays.
Be sure to check your analytics to see what timezone and time your audience is most likely to be online!
By using the data above and going through your own analytics, you’ll be able to develop a great marketing strategy for your LinkedIn. Experiment, engage with others, and build your LinkedIn community!
Need help with coming up with ideas for your LinkedIn page? Our AI Assistant can help you with content and caption ideas, graphics, images, and so much more. Learn more and sign up for a free 7-day trial HERE.
More articles related to
Digital Content Strategy: 5 Ways To Delight Your Audience
It’s time to make the most of your marketing with a well-crafted and put-together digital content strategy. Here’s our guide to getting started.
Mackenzie Taylor
5 months ago
How the LinkedIn Algorithm Works (+ Tips to Use Today!)
Everything you need to know about LinkedIn’s algorithm, our top tips, and how to adapt your social media content strategy to LinkedIn.
Mackenzie Taylor
6 months ago
TikTok Tools You Need to Start Using Today
We break down the top TikTok tools you need, their features, and pricing so you can decide which ones to use for your content strategy.
Mackenzie Taylor
Last month