Throughout the years, LinkedIn has changed from being a career and business-only platform to more of a social media networking platform to help you bolster the next step in your career. Knowing exactly what time to post to reach the most amount of people possible is important on any social media network—especially LinkedIn if you’re looking to connect with more people in your specific field. In this guide, we’re helping you figure out the best time to post on LinkedIn for your page and the best practices when posting on LinkedIn.
Is there a best time to post on LinkedIn?
Unfortunately, there is no good answer to this.
It’s not as simple as going: “Post at this time on this day and you’ll get all the engagement you could ever want!” If you want engagement on your LinkedIn posts, it’s more helpful to know when more users are online and on the platform. However, this could be changing soon as it is now releasing an algorithmic feed like other social media platforms.
According to Influencer Marketing Hub, the best times to post on LinkedIn is during the week (specifically Tuesday-Thursday). But what time should you post on those days? Well, it varies:
Wednesday: 8am, 9am, 10am, 12pm, 3pm
Thursday: 9am, 10am, 1pm, 2pm
Friday: 9am, 11am, 12pm
As we mentioned above, posting when your audience is online and going to be engaging is the most important. So the most important thing for you to do when it comes to your content and posting is to take a peek at your LinkedIn analytics.
Your analytics will help you get an idea of your overall followers’ habits and activity—plus help you figure out exactly what type of content they like from you.
How to find the best time to post on LinkedIn
If you’re struggling to figure out the best time to post for your specific content, here are a few things to consider to help you get started:
Day of the week
As we mentioned before, overall it’s best to post on LinkedIn on Tuesday – Thursday as data shows you’ll get the highest level of engagement on those days. The weekends aren’t the best time to post on LinkedIn as … it’s the weekend and most people are wanting to balance some work/life balance.
Think about time zones
Something we often forget when we’re posting—time zones! The time zone can have a significant impact on LinkedIn engagement. LinkedIn is a global platform with users from different parts of the world, so the time zone in which you post can determine the visibility and reach of your content. When you post at a time when your target audience is most active, you are more likely to get higher engagement.
While it’s natural to have LinkedIn on in the background as you’re working as it’s a professional networking website, there are natural times during the working day when people will scroll and engage on the website. Lunchtime (12pm) tends to be the time when a lot more engagement happens on LinkedIn or towards the end of the workday when people need to take a break from looking at their work and mindlessly scroll to something else.
What are some strategies to increase engagement on LinkedIn?
Get the most engagement possible out of your LinkedIn posts by implementing a few strategies for your posts and profile:
Optimize your profile
If you haven’t optimized your LinkedIn profile yet, you’re doing it wrong. Make sure your profile is complete and up-to-date with a professional profile picture, an intriguing headline, and a well-written summary (with specific keywords you want people to discover you through!). A strong profile will attract more views and potential connections, and increase the likelihood of people engaging with your posts.
Create high-quality content
Want people to engage with your posts? Share relevant and valuable content for your target audience. Share insights, tips, and industry news that show off your expertise and help provide value to your connections on LinkedIn! Use a mixture of text, images, and videos to really make your content even more engaging and appealing. Also, be sure to think about using storytelling techniques to truly captivate your audience and encourage them to interact with your posts.
Engage with connections
If you want to increase your own engagement on your posts, it’s crucial you engage with others. Actively participate in relevant groups and discussions, comment on other people’s posts, and share their content if it makes sense on your own page. This will help you build relationships, expand your network, and increase the visibility of your own posts.
How often should you post on LinkedIn?
The amount of times you post on LinkedIn depends on a number of things like goals, audience, the type of content you share, and more. However, here are some overall guidelines to think about:
Consistency is key when it comes to all social media platforms and that is also true when it comes to LinkedIn. Posting at least 2-3 times a week will help keep you on top of mind with your connections and make them want to engage with you.
While you want to stay top of mind for your connections, you also don’t want to annoy the heck out of them!
Quality over quantity
When it comes to creating content on LinkedIn, make sure you’re creating content that is high-quality and engaging rather than just making something to make it.
Test and optimize
It’s always important to test out your content and learn to tweak where and when necessary. Use LinkedIn analytics to guide your testing and figure out what type of content works for your audience overall.
Write engaging captions
LinkedIn is all about the text, so make sure that the text you’re writing is engaging, and interesting, and gives people a reason to want to comment and share. If you’re struggling to figure out what type of content to write or struggling to write the best possible content for your LinkedIn, use Flick’s AI Caption Generator to help you. It will create high-quality and on-brand captions for your LinkedIn page every single time. Click the banner below to get started.