First things first, Reels are one of the newest forms of content on Instagram. Unlike Stories, which disappear after 24 hours, these 60-second or shorter videos remain on your profile in the Reels section.
Because they’re a newer feature, Instagram’s algorithms reward users for posting them. It also means there’s less competition for posts and Stories as not everyone is using them yet. When you combine that with effective hashtag use, you can leverage reels for a massive engagement boost! And that’s what you’re here for!
Instagram is bullish about Reels
Reels attempts to imitate the success of TikTok – another social media platform that has found unrivaled success through short-form video content based on 15-30 second music clips.
In a few recent updates, Instagram has begun to put their Reels content front-and-center on users’ homepages. Now, Reels videos regularly appear in timelines, just like normal posts.
In fact, Instagram has already rolled out full-screen home feeds to some users. This is clearly an attempt to capture the same experience that TikTok offers – and this vertical format demonstrates how important Reels is to the future of Instagram.
That’s why it’s more important than ever to use the right hashtags and optimize your Reels. They have become just as – or perhaps even more – important for getting your brand in front of an Instagram audience.
What are Instagram Reels Insights?
Launched in May 2021, the Reels Insights tab is an analytics section that helps you track key performance metrics about your Instagram Reels videos.
We can use Reels Insights to judge the performance of certain hashtags – helping you optimize your hashtag strategy and find out which tags resonate with your audience.
To access the Insights tab, you’ll need to have a Creator or Business account. You’ll be glad to hear it’s free to switch to one of these professional account types. Find out here.
How do you find the Reels Insights tab? You can find this tab for individual Reels on the video page by tapping ‘View Insights’ when previewing from your feed.
With Insights, you can also view important performance data about all your Reels over the last 30 days. To do this, go to your account and click the Insights button below your bio. We find the ‘account reach’ feature particularly useful to see how your videos are reaching Instagram users – both those who follow you and those who don’t.
Remember, the Insights tab only gives you basic analytics information. To more accurately track your Reels performance and access all the performance metrics you’ll need to transform your Reels hashtag strategy, we recommend using Flick! We’ll discuss how you can use our tools later on.