Welcome to Flick! If you’ve clicked on this blog, chances are you’re probably new to Flick and want to make the most out of your account. And as hashtags are how we originally got started at Flick, we know quite a few things about them. Being able to know exactly what hashtags to use on your social media pages can be just the thing to make your posts go viral, and we’re here to help.
In today’s blog, we’re breaking down everything you need to know about Instagram hashtag metrics inside Flick. Our Hashtag and Analytics Suites will help you make informed decisions about which hashtags you should use, plus help you adjust your strategy every step of the way. Ready to increase your reach and grow your Instagram account? Let’s dive in.
Flick’s Instagram Hashtag Metrics:
Let’s begin with the basics and the definitions of the items you might see in Flick’s Hashtag Metrics Suite. You’ll find these numbers when you start searching for a particular hashtag on our platform.
This is how difficult it will be to rank in the “Top Posts” feed under that hashtag. The score compares the hashtag’s potential audience size to all the other hashtags in our database. Plus, it includes the experience other Flick users have had using that hashtag.
This metric lets you know the estimated amount of people you’re likely to reach if you rank on the hashtag. The score compares the hashtag’s potential audience size to all the other hashtags in our database, plus the experience Flick users have had using the hashtag.
DAPC (Daily Average Post Count)
The number of daily posts that use that particular hashtag (based on the last 7 days).
The average number of likes a post gets that ranks under that hashtag.
The total number of posts under that hashtag.
The average number of comments a post gets that ranks under that hashtag.
Hashtag Performance Metrics
Now that you understand how to read the metrics underneath hashtags, it’s time for you to understand how well your particular hashtags performed.
After you have started using hashtags, you’ll notice that we keep track of all the hashtags you use. Under “Collections” on the left-hand side of the screen, you’ll notice a tab called “Hashtags Used.”
From here, you’ll find all the hashtags you’ve used on Instagram
, plus the metrics on how well you performed with those hashtags. Here is everything you need to know about your Hashtag Performance Metrics:
This is the number of times you have used that particular hashtag.
The number of posts you made using that hashtag ranked in the top 100 posts for that hashtag.
The percentage of times you ranked in the top 100 posts under that hashtag.
Average best rank
The smaller this number is, the better! For every post that ranks on a hashtag, we take the highest it ranked under the hashtag and then average that across all your posts.