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How to Use Flick’s Instagram Hashtag Metrics in 2024

What Instagram hashtag metrics we provide and how to use them to improve your hashtag research and grow your Instagram account organically.

Posted 8 months ago
instagram hashtag metrics

Written by

Sam King
Posted 8 months ago
Welcome to Flick! If you’ve clicked on this blog, chances are you’re probably new to Flick and want to make the most out of your account. And as hashtags are how we originally got started at Flick, we know quite a few things about them. Being able to know exactly what hashtags to use on your social media pages can be just the thing to make your posts go viral, and we’re here to help.
In today’s blog, we’re breaking down everything you need to know about Instagram hashtag metrics inside Flick. Our Hashtag and Analytics Suites will help you make informed decisions about which hashtags you should use, plus help you adjust your strategy every step of the way. Ready to increase your reach and grow your Instagram account? Let’s dive in.

Flick’s Instagram Hashtag Metrics:

Let’s begin with the basics and the definitions of the items you might see in Flick’s Hashtag Metrics Suite. You’ll find these numbers when you start searching for a particular hashtag on our platform.

Competition Score

This is how difficult it will be to rank in the “Top Posts” feed under that hashtag. The score compares the hashtag’s potential audience size to all the other hashtags in our database. Plus, it includes the experience other Flick users have had using that hashtag.

Potential Reach

This metric lets you know the estimated amount of people you’re likely to reach if you rank on the hashtag. The score compares the hashtag’s potential audience size to all the other hashtags in our database, plus the experience Flick users have had using the hashtag.

DAPC (Daily Average Post Count)

The number of daily posts that use that particular hashtag (based on the last 7 days).

Average Likes

The average number of likes a post gets that ranks under that hashtag.

Total Posts

The total number of posts under that hashtag.

Average Comments

The average number of comments a post gets that ranks under that hashtag.

Hashtags & Analytics

Find, manage, and analyze hashtags for Instagram.


Hashtag Performance Metrics

Now that you understand how to read the metrics underneath hashtags, it’s time for you to understand how well your particular hashtags performed.
After you have started using hashtags, you’ll notice that we keep track of all the hashtags you use. Under “Collections” on the left-hand side of the screen, you’ll notice a tab called “Hashtags Used.” From here, you’ll find all the hashtags you’ve used on Instagram, plus the metrics on how well you performed with those hashtags. Here is everything you need to know about your Hashtag Performance Metrics:
instagram hashtag metrics flick

Times used

This is the number of times you have used that particular hashtag.

Times ranked

The number of posts you made using that hashtag ranked in the top 100 posts for that hashtag.

Rank ratio

The percentage of times you ranked in the top 100 posts under that hashtag.

Average best rank

The smaller this number is, the better! For every post that ranks on a hashtag, we take the highest it ranked under the hashtag and then average that across all your posts.

Best practices for hashtags:

To help you make the most out of your hashtags on Instagram and Flick, here are some of our top tips to help you get started.
  • Relevancy is Key: Using hashtags that are as relevant to your content as possible allows you to reach wider audiences that are interested in the type of content you post.
  • (Hashtag) Size Matters: Using hashtags that are suitable in size for your account gives you the best chance of ranking and reaching more people. ’Smart Filters’ is a great way to find the most appropriately sized tags!
  • Mix Things Up: Try to incorporate a mix of different-size hashtags into your content! If using 30 hashtags, this may look something like using 15-10 low competition hashtags, 10 medium, and 5-10 low.
  • Ranking is Rewarding: Ranking on a hashtag means that your post has reached the top 100 posts of a hashtag’s “Top Posts” feed. Ranking is a great way to determine how well your hashtags have worked, as ranking on a relevant hashtag will likely increase your reach to more of your target audience. You can see what tags you’ve ranked on within Flick by heading to ‘Analytics’!
  • Forget: Experiment! Don’t be afraid to experiment! There is no true “one size fits all” hashtag strategy. Testing and iterating will lead to better results with your hashtags. You never know what will work for your content until you experiment!
It’s time to take on your hashtags and see the growth you’ve been wanting. Start your free trial with Flick, if you haven’t already by clicking the banner below!

Hashtag manager

Make using and managing hashtags easier than ever.



Flick’s Instagram Hashtag Metrics:

Hashtag Performance Metrics

Best practices for hashtags:

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