Throughout our time developing Flick and researching the perfect Instagram hashtag strategy, we’ve come across a lot of what we like to call—Instagram myths. These are questions that pretty much everyone looking to grow and improve their Instagram account has probably wondered or asked at one point, but the true answer may still remain a mystery.
Debunking Your Instagram Myths 🕵️♂️
If I change the hashtags on an existing post, will more people see it?
Yes, this is still a question and a myth we see often. Even in 2022. Will changing hashtags on an existing post help you appear to more audiences? The answer is: probably not. Hashtags are based on time (aka when you post your content, not when you add the hashtags). So, even if you post your content on Monday, and add hashtags on Tuesday, you’re probably not that likely to see the results you were hoping for. The best time to add hashtags to a post is right once it goes live or immediately after as hashtag feeds are not only based on popularity but also when you post.*
*Also be sure to find the best time to post for your account over in your analytics! Optimizing your posts around the time when your followers are online will help you reach way more people both on your feed and through hashtags!
It doesn’t actually matter!
No, for real. It doesn’t.
Just make sure you pick one or the other—whichever suits your account and preferences the best. Instagram has noted that if you want to show up on the Explore page, you’ll want to add all keywords (aka hashtags) in your caption, but hashtags work well in both the caption or as a comment.
And before you ask—you can split up your hashtags between a comment and your caption, so long as you don’t exceed 30 on your post overall—or it won’t work. 😉
Does shadowbanning exist?
Many people wonder if shadowbanning is a myth, and the answer is that the concept does have some
truth to it. Because this answer is a little lengthy, and there’s no yes-or-no way to tell
if you’ve been “shadowbanned,” we’ve written up a post on how you can tell if you are (and what you should do about it) here
According to Instagram
, however, if you’re getting fewer likes and reach on a post, it doesn’t mean you’ve been shadowbanned and could be your followers just haven’t scrolled enough to see your content on their feed.
No specific set of hashtags will get you the most likes, but using the right hashtags that match your account, will give you the highest chance of upping your engagement. So, you have to take into account multiple factors – you can’t just pick 30 hashtags, post them in your caption and expect immediate results. You need to consider the type of content you are posting, the number of likes you get on your posts generally, and what hashtags fit both of these factors the best. This will get you closer to picking hashtags that will give you the results you need.
Not if the tool you are using has access to Instagram’s API (chances are, if it doesn’t, the tool probably won’t even schedule your posts). Some third-party apps will work, and won’t affect your account health, but some won’t work at all if they aren’t legitimate or don’t have access to Instagram’s API.
The Instagram algorithm hates me.
Whilst the algorithm changes can be a little frustrating at times, there are ways to use it to your advantage, and actually, make it your best friend. By using the right hashtags, posting engaging and top-quality content, optimizing your posts to the best of your ability through analytics, and truly understanding how the Instagram strategy works
, you can work with the algorithm to your advantage. A little more on this, here
Does using a business account, or a personal account make a difference to my reach?
No. Whether you have a business account, a creator account, or a personal account, your account type shouldn’t impact your reach.
We may be a little biased, but this is the biggest Instagram myth of all! Hashtags can improve your account reach by 15-40% if you use them the right way
, and can help get your content in front of new audiences. Think of hashtags for your Instagram account like you’d think of SEO for your blog. They require research and strategy, but when done right can really help with your organic search and visibility to your page.
Does buying followers on Instagram work?
Yes, in the sense that you’ll suddenly have a lot more followers. No, in the sense that they likely won’t be engaged with your content, and your account could be penalized. Instagram really cracks down on anything or any account that uses a bot to increase engagement, followers, story views, you name it, on their platform, so it’s best to avoid!
Got more Instagram myths that need busting?
If you want to up your hashtag strategy game, start your free trial with Flick
or read more of our content
, where we help you develop the best Instagram hashtag strategy for your account!