When it comes to Instagram’s sizing, they deal with aspect ratio and size. How? Well, let’s dive in:
What is Instagram’s Aspect Ratio (dimension)?
The aspect ratio is the width of a photo related to its height. Usually, this is expressed as a ratio, like 4:5 or 9:16. The first digit is the width while the second is the height.
When adding photos or videos to Instagram, you must take into account their aspect ratio or you could risk getting your content cropped and that’s definitely not what you’re wanting!
Instagram feed post sizes
While you used to ONLY be able to share square photos, Instagram allows you to post three different sizes (alas, my shoes still get cut off in the OOTDs I post).
Horizontal post (16:9)
While Instagram states a landscape photo should be 1.91:1 ratio, you can scale it up to 16:9. This is the exact same size as a Facebook link preview image (hmm, strange, almost like Facebook owns Instagram).
We recommend the height be at least 1080 that way when Instagram compresses the image, it won’t ruin the quality.
Square post (1:1)
Still one of the popular choices on Instagram (especially as the grid is still in square format). Again, like horizontal images, we recommend optimizing and making your square photos 1080px in size. Again, when Instagram compresses, your image quality will still remain high. This is the perfect ratio and size for images like business logos
Vertical post (4:5)
We would have to say this is probably the best and most popular choice on Instagram as the photo takes up more real estate on a news feed. Vertical photos should be 4:5 (anything larger than that will get cropped) but do keep in mind what this photo will look like as a 1:1 when it’s in your profile grid.
Like the others, we recommend going with the optimization of 1080×1350.
Instagram Video size for feed posts
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Like photos, videos can go anywhere between 16:9 to 4:5. If you want to make sure that your video is optimized in the best way possible, make sure it has a frame rate of 30 frames per second and a max file size of 4GB. Anything less or more than that will either not upload or be blurry. Both things you don’t want to happen!
Instagram carousel posts size
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With a carousel post, you can choose one of the three option formats to post: horizontal, square, or vertical. However, once you’ve selected your first photo or video, all of the following photos of videos you select will be cropped to the same aspect ratio. So make sure you’re okay with the photos/videos you select being all the exact same size.
Ex: If the first photo you choose is square, all of them will be square, etc.
💡 Flick tip:
You can now schedule your carousel posts over on Flick! Click here
to learn how to schedule.
How to resize images to Instagram Size
Now that you have this handy dandy guide to help you with all of your future Instagram posts, you can start making sure everything is pitch-perfect for Instagram.
If you’re looking for help with making sure your posts are optimized and don’t know where to start, Flick has a cropping tool with all of the correct dimensions for Instagram.
All you have to do is find your perfect crop while you schedule your content.
Head to the scheduling tool on your Flick account, upload your media, and click the “edit” tool. If your media is ever in the incorrect dimensions, Flick will let you know so you’re not posting anything in the wrong size.
FAQ on Instagram Size and Dimensions
What is the best size photo to post on Instagram?
It depends on what kind of photo you’d like to post! For horizontal, you should upload a photo that is 16:9. For a square post, upload a photo that is 1:1. For a vertical post, upload a photo that is 4:5.
Why is my Instagram profile photo blurry?
One of the biggest questions a lot of people have is if Instagram lowers image quality. If you’re noticing that your photos are uploading blurry or fuzzy, you might be uploading images that are more than 1080px.
If that’s the case, you’ll want to optimize your photos so that they are in the correct resolution and don’t upload blurry and fuzzy.
Can I post 1920×1080 to Instagram?
Yes, 1920×1080 is an aspect ratio of 16:9, which Instagram allows you to post.