2023 Social Media Image Sizes [Templates + Tips]
Looking for all the right dimensions for your social media posts? We’ve got you. Here’s your 2023 social media image size guide.
Posted 5 months ago
Written by
Julia CohenPosted 5 months ago
Welcome to another installment of our social media toolkit – your go-to destination for social FAQs, troubleshooting, and speedy level-ups. Today, we are giving you the bible of all social media image sizes you’ll ever need by platform, in order to make sure the content you post appears exactly as you intend it! We’ve also created a link to pre-made Canva templates for each social media image size, so you can create and export in the correct dimensions easily.
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What image sizes can you post on Instagram in 2023?
Instagram Square photo size
When uploading images, you need to consider their aspect ratios and image resolutions. Aspect ratio refers to the width of images relative to their height, while image resolution means the number of pixels in an image.
Instagram crops images above 1080px and increases those below 320px. To ensure your photos have maximum effect, upload them at an optimal resolution and aspect ratio. It ensures your images maintain their high-quality features despite Instagram’s compression process.
Here are the correct Instagram dimensions in 2023:
Instagram’s standard photo size for feed posts and carousels is square, which is 1080px x 1080px (1:1 aspect ratio). You should always consider how your Instagram image will look in square preview, as this will always be the size of the preview image on your feed.
Instagram Portrait photo size
Instagram portrait dimensions are 1080px x 1350px (4:5 aspect ratio). This allows you to post slightly larger, rectangular images.
Instagram Landscape photo size
You can also post landscape images on Instagram, with dimensions of 1080px x 566px (1.91:1 aspect ratio).
Choosing between portrait and landscape
Tap the plus sign on your profile tab or in the upper right of the home page (main feed) to add a photo.
Pick an image or video from your tablet or mobile phone photo library. Remain on your screen.
Now share it as a portrait or landscape instead of a square via these steps:
- To switch to a portrait or landscape image, tap the crop icon at the left.
- To make sure you get the exact shape you want, pinch the screen.
- Move your fingertip around the photo to adjust the cropping.
- To edit or filter, tap Next.
- Add tags and captions by tapping Next.
- Tap Share in the upper right corner to post.
Instagram Reels and Stories size
You can turn a video into a series of short stories between 30 and 90 seconds to promote your event, product, or brand through Reels. Whilst Instagram Reels allow you to choose a square thumbnail to represent your video in your feed, the dimensions for both Reels and Instagram Stories are 1080px x 1920px (9:16 aspect ratio).
Here are more Instagram Reels dimensions to remember:
- The feed shows reel previews in a 4:5 aspect ratio. It’s resized and cropped from the top and bottom.
- You can find captions in an overlay at the bottom corner of the reel.
- The maximum length of a reel is between 30 and 90 seconds.
What image sizes can you post on Facebook?
Facebook will resize your photos no matter what you upload so that the image is 500px wide, which is worth remembering when you upload, as you don’t want your photos to compress and the quality to decrease. Below are the ideal sizes you should upload per photo type, in order to maintain maximum resolution.
Facebook Horizontal photo size – Horizontal photos and photos you attach to a link you post should be 1200px x 630px (1.91:1 aspect ratio).
Facebook Portrait photo size – 1080px x 1320px
Facebook Stories – 1080px x 1920px (same as Instagram Stories and Reels!)
Facebook Carousel posts – 300px x 300px (square)
Facebook: Shared Link: 1200 x 628
Facebook also lets you share a link with a small square image to the left and text on the right. Or use a rectangular image on top with text at the bottom. Here are the image sizes:
- Recommended upload size of 1200 x 628 pixels.
- Square Photo: Minimum 116 x 116 on page.
- Square Photo: Minimum 154 x 154px in feed.
- Rectangular Photo: Minimum 484 x 252 on page.
- Rectangular Photo: Minimum 470 x 246 pixels in feed.
Facebook scales photos below the minimum dimensions. Enlarge the image resolution at the same scale as the minimum size to get better results.
Facebook Event Image: 1920 x 1005
You can use Facebook Events to grab your user’s attention as they scroll through their feed. The social media platform sends reminders about the events to create a sense of expectation. Use the dimensions to get it right:
- Recommended upload size: 1920 x 1005
- Facebook resizes to minimum dimensions: 470 × 174.
- Shows in feed as 470 × 174.
What image sizes can you post on LinkedIn?
LinkedIn’s platform suggests images with an aspect ratio between 3:1 and 2:3 and images with at least 552px x 368px. You can upload larger files by doubling the dimensions, which will ensure that your images don’t compress or reduce in quality size.
LinkedIn image size with posts that contain a link – 1200px x 628px (1.91:1 aspect ratio)
LinkedIn Landscape image size – 1104px x 736px
LinkedIn article cover image size – 2000px x 600px
LinkedIn image sizes for company pages:
- Company logo size: 300 x 300 pixels
- Page cover image size: 1128 x 191 pixels
- Square logo: At least 60 x 60 pixels
LinkedIn Life tab main image size: 1128 x 376px
This refers to the ‘Life’ tab company pages have when they signed up for the platform’s paid recruitment service. Your company can have this feature when you register for LinkedIn’s paid hiring service. It’s a great way to showcase your company culture in a fun way.
Note the following image sizes:
- Life tab custom modules image size: 502 x 282 pixels
- Life tab company photos image sizes: 900 x 600 pixels
What image sizes can you post on YouTube?
The ideal YouTube image thumbnail size is 1280px x 720px (16:9 aspect ratio) with a minimum width of 640px.
YouTube Banner Image Size: 2048 x 1152 Pixels
- Recommended image size is 2048 x 1152 with an aspect ratio of 16:9.
- Maximum file size allowed is 6MB.
YouTube Image Size: Video Thumbnail
- Recommended image size: 1280 x 720 pixels with an aspect ratio of 16:9.
YouTube Video Size: 1280 x 720 Pixels
- Recommended image size:1280 x 720 pixels at 16:9 aspect ratio.
YouTube Ads Size: 1280 x 720 Pixels at 720p
YouTube Shorts Size: 1080 x 1920 Pixels
Other YouTube Image Sizes
- Channel header image: 2560 x 1440 px (for desktop), 1855 x 423 px (for tablets), 1546 x 423 px (for smartphones), and 2560 x 1440 px (for TV)
- YouTube Skippable in-stream ads: 1280 x 720 px (720p)
- YouTube Companion banner ads: 300 x 250 px
- YouTube Skippable video ads length: 6 – 20 seconds
- YouTube Non-skippable video ads length: 12 seconds to 3 minutes (30 seconds is recommended)
- YouTube Channel profile photo: 800 x 800 px
- YouTube Video Thumbnail: 1280 x 720 px
- YouTube Overlay ads: 480 x 70 px
- YouTube Display ads: 300 x 50 px
- YouTube Supported image file types: PNG, JPG, GIF, or BMP
What image sizes can you post on Twitter?
If you want your full image to show in a Twitter timeline, your post needs to be at an aspect ratio of either 2:1 or 3:4. Take a look at the different image sizes for Twitter below.
Twitter Landscape image size – 1200px x 675px (16:9 aspect ratio)
Twitter Carousel image size – 1200px 675px (16:9 aspect ratio)
Twitter links that contain images – 800px x 418px (1.91:1 aspect ratio)
Also, consider other Twitter image sizes below.
- Twitter cover photo size: 1500 x 500 pixels (less than 5 MB)
- Twitter profile picture size: 400 x 400 pixels (less than 2 MB)
- In-stream photo size: 440 x 220 pixels
- Shared image: 900 x 450 pixels
- File size: 10 MB (max)
- Recommended file type: JPG, GIF, or PNG file
- You can share up to 4 images at once.
What image sizes can you post on Pinterest?
Pinterest recommends that images uploaded to the platform should be 1000px x 1500px or at a 2:3 aspect ratio. This is important to stick to, as Pinterest’s algorithm will penalize images that are low quality or too large.
Pinterest Pin Sizes
Pinterest limits the image’s width and not its length when you add a pin to a Pinterest board. It makes it possible to add a square photo or one that can scale in height. To add more value, create larger images.
Have a look at the image dimensions:
- Recommended image aspect ratio of 2:3 to 1:3.5.
- Minimum width is 600 pixels for expansion
- Maintain aspect ratio is 900 px
Pinterest Board Display
You can also create enticing boards with the correct image sizes to promote your brand. Use the following Pinterest image dimensions:
- 222 x 150 pixels (large thumbnail)
- 55 x 55 pixels (smaller thumbnail)
What image sizes can you post on TikTok?
Although TikTok’s purpose is video content, you might find yourself uploading images to the software to include in your videos. And, when they aren’t the right size, your image will either appear with a large border around it or too zoomed in.
If you are uploading images to a TikTok video, make sure the ratio is 1080px x 1320px (9:16 aspect ratio).
TikTok Social Image Sizes in 2023
Here are the recommended image sizes:
- TikTok Profile photo: 200 x 200px
- TikTok Video: 1080 x 1920px, maximum 3 min
- TikTok videos are up to 10min in length
- TikTok in-feed ad video aspect ratio: 9:16, 1:1, or 16:9
Snapchat Social Image Sizes
Snapchat is the pioneer of the Story format that many social media platforms adopted later. It enables you to share captivating and fun content that disappears in 24 hours. To get it right, follow these recommended Snapchat image sizes:
- Geofilter image size: 1080 x 1920px
- Ads image size: 1080 x 1920px
- Stories’ size: 1080 x 1920px; max file size 34 MB; duration: 10 seconds or less
That’s a Wrap!
Bookmark this blog so you have access to all of the templates and image sizes you need – we can’t wait to see what you create. Looking for help with social media video sizes? Click here to get the full guide on social media videos. Need more social media tips? We’ve got all types of blogs for you from TikTok to Instagram to LinkedIn. Click here to read our full blog.
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