How to Get Clients for Social Media Marketing
If you’ve just started freelancing or start your own business as a social media marketer, here’s how you get clients for social media marketing.
Posted last year
Written by
Mackenzie TaylorPosted last year
Whether you’re a new freelancer getting started on finding new freelance clients or an agency wanting to build your roster, finding new clients can always be a challenge. And putting a plan in place for finding and bringing in new quality clients is the way to go. How can you convince someone that they need social media? How do you convince someone you’re the person to go to? Take a deep breath. We’ve got you. Here are our top tips on finding quality clients to add to your roster:
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Use your network of friends, family, and clients you already have 👫
Now that you have officially taken the plunge and have started freelancing or running your own agency, where should you begin when you’re looking for clients? Why not ask your friends and family? Word of mouth is one of the most powerful ways to network and get referrals for your business.
Start by creating a list of people you know that would be great to talk to about your new business adventure. Maybe it’s someone who runs their own business or is a leader in the community. You always know someone! From there, write down their email address, phone number, where they work, and job title.
Before you approach them, give them something that they can easily share with others, like a business card with all of your basic info. This will help you so much in the long run! You can use create free digital business cards with Uniqode’s exciting card creator.
From there, start emailing or talking with each person. Do a quick check-in with them and explain that you’ve recently started your own business in social media and are looking for new clients if they know of anyone and/or just ask them to keep you top of mind!
Even if they don’t have anyone at the moment, they may think of you later on when someone they know is talking about needing social media work done.
Connect with other businesses within your niche 🤝
Is there a non-competing service provider that is in your niche you can partner up with? As someone who only does social media and marketing, maybe you know someone who is a graphic designer and you two can link up. When they land a new client, they can mention your name and vice versa.
Start reaching out and setting up coffee dates or Zoom meetings to connect so you both can get familiar with each other’s work!
Check out freelance work websites like UpWork or Creative Circle 👩💻
If you’re new to the social media marketing space, freelance websites like UpWork and Creative Circle can be a great way to find initial work. Each is set up a little bit differently. With UpWork, you can set up an account with details about the work you provide and clients can hire freelancers based on their profile and work.
On Creative Circle, you will get emails sent to you based on the resume/CV you provide. If the details of the job outlined in the email sound like it’s up your street, you can send back an email saying you’re interested and why you’d be a good fit.
Each website has its pros and cons but will help you build up a roster of clients easily if you are active.
Offer to audit their social media accounts 🧐
One of the best ways to get new clients through the door is by simply doing an audit of their accounts. A lot of people don’t realize that anything is wrong with their social media until someone points it out to them.
Start off by offering to audit one of their accounts for free (Instagram is an easy one to start off with!) and offer some tips on improvement. It’s best to do this through a phone or video call so you can give a much more detailed explanation and then pitch yourself at the end.
See if you can get referrals from clients 🎙
If you’re providing your clients with great work, reach out and ask them if they will refer you to someone and/or ask them for a testimonial.
Testimonials are great to add to your website as new prospective clients will see that you have worked with people in the past and they have loved what you’ve done.
If you ever have a client refer you to someone, be sure to thank them! Send them a thank you card, gift cards, or just a small kind gesture and we promise that the referrals will keep coming in.
Use LinkedIn to work on building your ideal prospects ✍️
Leverage your LinkedIn connections to help build your ideal prospects. Start searching for your ideal clients on LinkedIn and be sure to take note of their other social media channels. Use Sales Navigator to obtain their email addresses.
Do they have Twitter, Instagram, or TikTok? Start following their other accounts and every few weeks comment on their content to make them aware of you.
The more you do soft touches, the more they become aware of you which starts an online relationship between the pair of you. From there, you can eventually send them a message and see if you can connect with them further.
Publish guest posts on other websites or blogs in your niche 💌
Start reaching out to blogs that fit in your niche and ask if they are looking for guest posts. This is a great way to get your name out there and establish yourself as an expert.
Pick a topic that fits their blog and pitch an idea to them. Be sure the blog post has great SEO, a hook that will entice the reader, and show off all the expertise you have gained throughout the years of being a social media expert.
Now that you know how to get clients for social media marketing, being able to audit their Instagram content is super important to showcase where they can do better and where they’re killing it. Learn more about how to do an audit here and download a free Instagram audit guide here.
Want to save time and serve your clients better?
Use Flick’s AI Social Media Assistant! With Iris, our AI Social Media Assistant, you’ll be able to serve your clients better, faster, and be even more creative across platforms.
By using Flick’s AI Assistant, you’ll get access to:
- Tap into an infinite source of unique and engaging content ideas
- Craft highly-personal and on-brand captions 10x faster
- Viral Trend Suggestions where you’ll get access to daily viral trends tailored to your exact brand
- Transform all of your long-form content into bite-size snippets for social, instantly
- Save, organize, and schedule your ideas in a single click
- Get access to over 100,000 high-quality, FREE stock images
- Generate AI graphics based entirely on your caption
- Generate original AI images based on your caption
- Create on-brand social media from start to finishGet access to current viral trends that are tailored to your brand’s specific needs
You’ll be able to quickly find the best time to post and see your full feed before posting. Get started with your FREE 7-day trial with Flick today and easily manage all of your client’s accounts in one platform.
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