What Is Artificial Intelligence?
Artificial intelligence is based on the idea that computers can simulate human mental capabilities such as “learning” and “problem-solving”.
There is a wide range of AI subcategories, including cognitive architectures, computational intelligence, machine learning, and robotics. Additionally, it allows for designing intelligent and behavior-based systems.
Machine learning involves training algorithms on large datasets, allowing the system to learn and improve its performance over time. Natural language processing involves teaching machines to understand and interpret human language, while robotics involves creating machines that can sense and interact with their environment.
AI simulates human intelligence in machines that are programmed to think and learn like humans. This field of computer science involves the development of intelligent agents that perform tasks without explicit instructions. AI systems can process large amounts of data, recognize patterns, and make predictions based on that data.
AI has numerous applications across various industries, such as healthcare, finance, transportation, and manufacturing. In healthcare, AI systems can help diagnose diseases, analyze medical images, and even develop personalized treatment plans for patients. In finance, AI can be used to detect fraud, predict stock prices, and automate investment decisions. In transportation, self-driving cars use AI to navigate roads and make decisions in real-time.
But for now, we’ll focus on how AI is used in content creation and content marketing.
What Is AI-Generated Content And Its Role In Content Marketing?
Fundamentally, AI-powered content creation means a software or online tool that creates content for you. The content is generated by combining natural language processing and machine learning algorithms.
It makes it easier to do anything time-consuming and gives content writers or marketers a helping hand, especially when the demand for content is through the roof. Thus, generative AI is fast becoming integrated into the content marketing strategy of many companies.
So, how can companies utilize AI to their advantage? Well, content generator tools help write anything, including the following:
Of course, not all content creation tools are the same. The content quality may differ depending on the software’s capabilities. Some can produce high-quality content, while others can let you down. However, if you find the right one with the right features, it’ll offer immense help to make your content strategies come to fruition.
As such, artificial intelligence tools for creating website content can be integral for the brand. Offering original and relevant content to its target audience will be easier. Plus, it’ll give the content writers a chance to focus more on other projects for the company.
Now, let’s move on to answering a question that comes up whenever the topic of artificial intelligence arises.
7 Ways To Know How AI Can Boost Content Creation
With its many features and ever-expanding updates, artificial intelligence won’t be going anywhere. It’s certainly an interesting phenomenon and one that will continuously play an integral role in today’s business climate.
But what roles will it play this year and beyond? Let’s look at the following.
1. Develop Fresh Topics And Keywords
With the rising need for relevant and original content, developing fresh topic ideas can be a grueling task. Having no clear idea of what to write next makes it difficult to produce content at scale.
But worry not. AI-driven tools can help you with that in mere seconds. From being a time-consuming task, this can be done without breaking a sweat and pulling your hair out from stress.
A blog topic generator is an exciting and helpful tool to use. Some of the most popular ones include the following:
HubSpot’s Blog Topic Generator
Portent’s Content Idea Generator
Inbound’s Blog Title Idea Generator
There are many more online tools you could find, but the list above is a great start. They’re easy to use since the underlying concept is just to type a few keywords to generate blog ideas. Plus, they have other features like suggesting topic clusters to pursue based on their algorithms. This could help you in making your content rank high on search engines.
Additionally, having a list ready with countless ideas can be an excellent asset for your overall strategy. You can use it to prepare in advance and schedule your blog posts accordingly. Having a timetable for your blog posts helps in generating web traffic since your loyal audience can anticipate when the next post is uploaded.
2. Boost Topical Relevance
When we say that something is “topically relevant,” we mean that it’s appropriate for a subject area. The ability to write relevant content for your audience is crucial for building trust and gaining engagement with them. However, for many companies, it can be incredibly challenging.
With AI-powered content creation tools, you can overcome that challenge. They can help create relevant, compelling content quickly and easily, so you can stay ahead of the curve in your industry.
How does it all work?
Artificial intelligence tools have algorithms to provide a more accurate representation of what type of content your target audience is looking for. These algorithms can be trained to recognize patterns in user behavior, which allows them to understand what kinds of information they are likely to find interesting.
3. Improve SEO Ranking
When SEO is mentioned, your mind immediately jumps to keywords and phrases. And while that’s an important part of it, it’s not the whole story. The topic of search engine optimization (SEO) is quite complex when you go beyond its basic definition.
What makes a page rank well on Google is a combination of things, such as:
Proper use of internal linking
How many other sites link to yours
How relevant the content is to what people search for
AI can help you figure out what keywords are most commonly searched for by people who are looking for information about whatever topic you’re covering. Then, it’ll support you in writing those points into your content to improve your SEO score.
Moreover, AI tools help you with proper linking. It’s important to only include relevant links to improve your SEO score. For instance, this blog article is about artificial intelligence.
Therefore, you should only insert links related to this subject, such as a post with information on how managing and storing data could be useful for your company. It’s relevant because it gives you, the reader, an idea of how an AI tool may gather and analyze data to yield results.
These tools take all the guesswork out of writing articles and blog posts. Of course, you still have to refine it because ultimately, to make high-quality blog posts, articles, and other content, the human touch is still needed. Plus, an AI can’t have Google SEO-certified training. That’s something you can use to your advantage when perfecting your content for the world to read.
4. Save A Lot Of Time
In business, time equals money. Thus, saving a lot of time means saving up on costs. That is something artificial intelligence can help with. Let’s be honest, no matter how great or fast a content writer is, having an AI writing assistant won’t hurt. In fact, humans and AI working together will just make the whole content creation process more seamless.
As such, what could take days to do for an eCommerce brand offering lots of variations of the products they offer like GreenSupply which has dozens of face masks that need product descriptions, can be done in a couple of hours. Plus, the faster this can be finished, the quicker it can be integrated into the brand’s website to be sold. Another fantastic example is when creating a listicle type of content, like writing a list of the best walking canes for the elderly. It takes a lot of research time to narrow down the best hotels in cities, countries, and the world. And once you have your list, you’re faced with the mounting task of writing about hundreds of different hotels.
Fortunately, AI content creation tools can shorten the whole process for you. They can give you a nudge in the right direction by providing relevant website links you can use for research. Instead of spending an hour or two searching for great links, you can jump right into writing your outline.
5. Improve Customer Service Quality
AI-powered content tools can help improve customer service and benefit the company in several ways. They can act as your virtual customer service team, handling common questions and providing support, simply, an automated help desk. For instance, AI chatbots can help you get ahead of common questions from customers. You know how it goes—customers email or call up, asking about something that’s already on your site. But it still takes time for you to find the answer and get back to them.
The chatbots can anticipate these questions and answer them instantly. If the question is too hard, the AI could always redirect your customers to your customer service email or hotline. But the great thing about AI is it learns, so its responses can only get better over time.
What’s more, AI algorithms can analyze data from your customers’ interactions with your brand’s website. It can identify trends in customer behavior and suggest improvements to the overall customer experience. You most likely experience this while watching video content on YouTube with the recommended videos based on what you’ve watched in the past.
Take the example of TrustShoring, a software development brand and Vivion, an ingredients supplier company. While they provided a “Book a Call” CTA and some contact information at the footer, having a chatbot to answer instant queries will increase engagement levels and land them more clients which they otherwise won’t have unless they use a chatbot to assist on hours where there is no human support available.
6. Reduce Human Errors
Everybody makes mistakes, even the best content creators. AI copywriting tools can help you avoid those mistakes and save time in the process in all aspects of content creation. For example, even the best writers are not immune to grammatical errors here and there.
That’s something AI can fix easily. Perhaps you’ve heard of Grammarly? It runs on an AI system to help identify grammar errors and all you have to do is accept its suggestion to correct it. It even suggests words for better context and helps you be more concise.
While that helps with all content types, being grammatically correct is more crucial in certain subjects, like educational-based content. It’ll help website visitors, especially for tech brands like this solar panel provider, see your piece of content as professionally made. Thus, they’ll be trusting enough to browse through the rest of your website and learn more about your services.
But there’s more.
Have you ever found yourself overthinking if your tone of voice is correct while writing email subject lines? Or while sending a message to your team’s group chat? Because if it isn’t right, it can create misunderstandings. Other AI tools for content creation can be utilized to improve communication.
Many AI-driven software sees patterns in your communication and gives you suggestions on how to improve your tone or sentence structure. Thus, you won’t have to overthink again whether your message will be taken the wrong way.
It’s no secret that social media is becoming integral for businesses, but what many people don’t realize is how much time and effort goes into creating quality content. And AI-powered tools can make a big difference in this aspect.
How can it do that? Well, with several ways depending on what AI software you have.
AI-powered tools are designed to generate relevant hashtags like what you can see on GiliSports’ stand-up paddle boards Instagram page and to gather and analyze customer data based on demographics, preferences, and overall behavior. Based on the insights, you can create more appropriate social media content to boost customer engagement.
Moreover, artificial intelligence can be used to automate social media tasks. For instance, instead of manually posting your content on different platforms, an AI tool can do that for you. All you have to do is upload the content and schedule when it should be posted. With that off your plate, you can start focusing on your next social media content that’ll wow your audience.