Written byJulia Cohen
Understanding your audience👀
👉Ask the marketing team for a rundown of their buyer personas.
👉Ask sales staff who they are selling to and how they are finding those people.
👉Document your findings to ensure you draw correct conclusions
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BREATHING LIFE INTO BRANDING THROUGH ANIMATION WITH BELLS & WHISTLES Bells & Whistles (of Bells Of Lazonby Bakery) have created a range of indulgent, dairy-free and gluten-free vegan snacks which we’ve had a hand in launching on social. To celebrate Bells & Whistles’ vegan cake slices arriving in Sainsbury’s superstores, we’ve created several animations that showcase the three flavours in all their glory. The final animations, a kaleidoscope of colours, shapes and textures, align with Bells & Whistles’ ethos of standing out against a backdrop of bland packaging and brands. Instagram is the home of flawless foodie content, which is why some traditional FMCG brands struggle here. That’s the opposite for a vibrant brand like Bells & Whistles—especially when the creative is well-executed, snackable and social-first.
Developing your strategy📊
- Tone of voice
- How they structure their bios
- What they choose to highlight within their bio
- How they visually represent their brand (grid design & aesthetic)
- How they engage with their audience
- What call-to-actions they use in their captions
Consistency is key🔑
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